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Release notes byAnnounceKit

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a month ago

Mystery Rewards - Level up your Revenue Realisation!

Mystery Rewards — a surprise-and-delight experience built to boost order placement rates and proactively reduce subscription revenue leakage right from the customer portal.


Why it Matters?

🔍 60–70% of actions on the customer portal are negative — like Skip, Cancel, or Pause.
📉 On average, only 50–60% of 2nd orders are even attempted — most are lost to negative actions.


What’s New?

🎁 Surprise your Subscribers
Offer a mystery reward reveal experience the moment subscribers land on the portal. Deliver them an aha! moment and turn them away from taking revenue-impacting actions.

🧠 Behaviour-Driven Rewarding
Set up rewards at high-risk moments — like before a second order — to shift intent from churn to conversion. Identify order hotspots from Analytics > Orders > Overview > Order number-wise leakage (table)

📈 Boost Order Attempt Rate
By creating positive friction through curiosity and excitement, you can reduce negative actions and recover otherwise lost orders.


How it Works?

  1. Identify order churn hotspots by following the steps mentioned above.
  2. Configure a mystery gift or discount by going to Loop admin > Flows > Create flow > Configure specific conditions > Add action > Mystery reward.
    a. If you are already offering order milestone-based rewards via Flows, edit your Flows to replace "Add product" or "Add discount" actions with "Add mystery reward" action.
  3. Flows will be automatically triggered when eligible subscribers land on the portal. The reveal experience will be shown each time a subscription qualifies for it (not on every visit).

✨ Simple setup. Powerful impact.

Note: Reward will be added to the order even in case the subscriber does not visit the portal.


Availability

Only available on Loop Pro plan


Need Help?

We’re happy to help you configure it. Reach out to support@loopwork.co or get in touch with your success manager.