1. [New] Rivo Integration - View loyalty points and unused discount coupons directly in the Loop customer portal. Convert one-time buyers into repeat customers with seamless loyalty experiences. Learn more.

2. 3P marketing integrations - A new key `bundleVariantName`  has been added in case of preset and BYOB - Fixed bundles to allow merchants to show the bundle variant name in emails.

3. Dunning order improvement for Zapiet - Now you can configure the preference `Shift future scheduled orders too when the payment fails and will be retried` under payment recovery. With this setting, the future order schedule will be recalculated according to the Zapiet configurations if the current order is rescheduled due to dunning retry settings.

Mystery Rewards — a surprise-and-delight experience built to boost order placement rates and proactively reduce subscription revenue leakage right from the customer portal.

Why it Matters?

🔍 60–70% of actions on the customer portal are negative — like Skip, Cancel, or Pause.
📉 On average, only 50–60% of 2nd orders are even attempted — most are lost to negative actions.

What’s New?

🎁 Surprise your Subscribers
Offer a mystery reward reveal experience the moment subscribers land on the portal. Deliver them an aha! moment and turn them away from taking revenue-impacting actions.

🧠 Behaviour-Driven Rewarding
Set up rewards at high-risk moments — like before a second order — to shift intent from churn to conversion. Identify order hotspots from Analytics > Orders > Overview > Order number-wise leakage (table)

📈 Boost Order Attempt Rate
By creating positive friction through curiosity and excitement, you can reduce negative actions and recover otherwise lost orders.

How it Works?

1. Identify order churn hotspots by following the steps mentioned above.
   
   
2. Configure a mystery gift or discount by going to Loop admin > Flows > Create flow > Configure specific conditions > Add action > Mystery reward.
   a. If you are already offering order milestone-based rewards via Flows, edit your Flows to replace "Add product" or "Add discount" actions with "Add mystery reward" action.
   b. After selecting the reward, setup the claim behaviour i.e., when the reward shall be given to the subscriber
   Option(1): Only when a subscriber login and engage to claim reward.
   Option(2): All subscribers irrespective of them engaging with reward experience.
   
   
3. Flows will be automatically triggered when eligible subscribers land on the portal. The reveal experience will be shown each time a subscription qualifies for it (not on every visit).

✨ Simple setup. Powerful impact.

Note: Reward will be added to the order even in case the subscriber does not visit the portal.

Availability

Only available on Loop Pro plan

Need Help?

We’re happy to help you configure it. Reach out to support@loopwork.co or get in touch with your success manager.

✨ New Features 

1. Charge for Bottle Deposits with Dynamic Product Quantity - Automatically update bottle deposit charges in subscription orders with dynamic quantity logic in Flows. No more manual adjustments needed when product quantities change. Request access by reaching out to support@loopwork.co.  Learn more

2. Loop’s Fraud Prevention Suite - Set product quantity limits and daily order restrictions within subscriptions to prevent misuse, reduce chargebacks, and safeguard revenue. Learn more

3. Checkout Links for Prepaid and Preset Bundles - Use checkout links to acquire high AOV subscribers on prepaid plans or preset bundles. Learn more

4. Swap Preset Bundles - Customers and admins can now swap preset bundles with another bundle or individual products, enabling seamless subscription management. Learn more

5. Merchant Referral Program - You can now submit referrals using the referral form and earn up to $800 per referral. Learn more

6. Upgrade to Prepaid Subscription from Checkout - One-time buyers can now directly upgrade to prepaid subscriptions from checkout, boosting conversions. 

7. Default Frequency Selection on Product Widget - You can now set a specific frequency as the default selection on the product widget inside selling plans, without altering the display order of frequency options. Learn more

8. Cancel Gift Subscription API - Merchants can now cancel gift subscriptions using the new Cancel Gift Subscription API.

⤴️ Improvements

 1. Enhanced Payment Retry Limit - Retry failed payments up to 15 times improving revenue recovery rates significantly. 

2. Multilingual Support for Loyalty Experience - Global brands can now display loyalty experience texts in customers' local language without third-party apps. 

3. Loyalty Widget Improvements - The loyalty widget will now be hidden for Prepaid subscriptions, along with the option to redeem loyalty points during cancellations. 

4. Payload Details for Integration Events - Merchants can now review the exact payload sent by Loop to connected apps for debugging and clarity on data structure. 

5. Restrict Non-Serviceable Address Updates - Prevent customers from updating addresses to non-serviceable areas, reducing negative NPS and order fulfillment issues. 

6. Bundle Variant Name Support in Notifications & 3P Integrations - Loop notifications and 3P integrations now support displaying bundle variant names for better communication. 

7. Customer Portal Improvements - Key changes to improve customer portal usability, such as highlighting free products, displaying slashed bundle base price and direct access to bundle editing. 

8. Seamless Customer Portal Login Behavior - Subscribers with only one active subscription will be taken directly to the subscription management page via the magic login link. 

9. Dunning & Non-Dunning Split + Country-wise Inventory Forecasts - Track the dunning and non-dunning split along with the total quantity needed to reduce excess inventory costs. Use country-wise forecasts (via filter) to better plan operations. 

10. Reporting Improvements - We have added new data points and filters in various reports: Order number in Processed orders report, Customer tags in Subscribers report, Anchor day in Subscriptions and Upcoming order reports. Along with this address related columns have been streamlined in Subscriptions and Upcoming order reports. 

11. Easily Search for Inactive Products - The alert center now allows searching for inactive products by name or Shopify ID for easier operations. 

12. Checkout Links - Create and Update Flow Improvements - Select multiple order items in one go for seamless link creation, and the UX now displays complete product variant titles instead of just the product title. 

13. Display Dynamic Discounting in Upsell Drawer - Show dynamic discount details in the upsell drawer for better clarity during customer purchases.

What’s New?

With the Rivo integration, You can now supercharge your retention strategy right from the Loop customer portal.

Here’s what you can do:

• Loyalty widget in customer portal: Display customers’ loyalty points and unused discount coupons directly inside the Loop portal.
• Points redemption on subscription: Let customers redeem loyalty points for discount codes and apply them to their upcoming subscription orders.
• Custom styling: Customize the widget’s text, color, and style to align with your brand.
• Subscription-specific rewards: Create exclusive rewards tailored for subscribers.
• Rivo variables in flows: Use rivo-specific variables in cancellation flows and notification templates.
• New cancellation flow action: Add "Redeem loyalty points" as a treatment action to reduce churn.

🔧 Enable the integration in minutes — check out our step-by-step guide to get started.

New

Earn up to $800 per successful referral

How It Works?

1. Submit a referral - Share contact details through our simple form (takes less than 2 minutes)
2. Verification process - Loop confirms qualification within 7 days
3. Reward payment - Receive your payout within 30 days after your referral attends a demo

Qualification Criteria

Eligible referrals are Shopify brands with subscription offerings

Reward Structure

Your reward is based on the annual subscription revenue of your referral:

• $200 → $0.5M–$1M annual subscription revenue
• $300 → $1M–$2M annual subscription revenue
• $400 → $2M–$5M annual subscription revenue
• $800 → $5M+ annual subscription revenue

Learn more about the Terms & Conditions.

**Need help? **

If you have any questions our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

More visibility. Smarter upsells. Better revenue performance. ✨

The latest Upsell Analytics give you the granular insights required to fine-tune your upsell game with almost real-time tracking of which offers are working and where hidden revenue lies.

What’s New?

Track Upsell Offers Performance
Whether you're launching a new upsell product, running a special upsell discount, or experimenting with product positioning on the upsell section in the customer portal, now you'll know exactly what's working and why.

Product-Level Deep Dive
Uncover which products are driving results:

• See how often each product gets added — overall and within specific profiles
• Track product performance across channels and timeframes

Profile-Level Performance Breakdown
Now see how each upsell profile is performing in terms of:

• Conversions: Products added by subscribers
• Revenue: Products actually sold (charged)

Where to Track?

“Added” Tab in Upsell Analytics
Head to Analytics > Upsells > Added to view product-wise add quantities, by channels, upsell profile, across a timeframe. It’s your new command centre for upsell performance.

New Reports
Four reports launched in Analytics > Reports:
- Product wise upsells: Track product-wise upsell "add" performance across different channels and purchase options.
- Product wise upsell revenue: Track product-wise upsell revenue across different channels and purchase options.
- Upsell profiles product wise performance: Track product-wise upsell profile performance across different purchase options.
- Upsell profiles product wise revenue: Track product-wise upsell profile revenue across different purchase options.

Need Help?
Check out the detailed Headway post or reach us at support@loopwork.co. Your success manager is happy to walk you through the insights and help set up reports.

New

  
Subscribers can now seamlessly swap between individual products and preset bundles. It’s subscription management on your terms (and theirs).

Flexible swaps = happier subscribers + higher AOV opportunities

What’s New?

🔁 Swap Bundles with Bundles—or Products

Subscribers can switch from one preset bundle to another, or break it down and choose individual products instead. Total freedom, same subscription.

⬆️ Boost AOV with Product to Bundle Swaps

Customers can now swap their individual products for a higher-value preset bundle — perfect for driving upsell opportunities without any additional setup.

📦 Extensive Management Support for Preset Bundles

Preset bundles now support extensive subscription management actions — swap, skip, pause, resume — just like individual products. No trade-offs, just smooth control.

Need Help?
If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
Good news for beverage brands! Our new Dynamic bottle deposit flow keeps the refundable “Pfand” (container-deposit) line item perfectly in sync with every bottle a subscriber adds or removes - no need for manual edits or disabling product changes by customers.

The flow runs on Subscription created, Products modified, and Recurring order placed triggers and adds the deposit with a dynamic quantity equal to the live bottle count.

Available for limited merchants, to get access contact your success manager!!

🔍 What’s new

• Real-time sync – Deposit SKU quantity updates automatically whenever a subscriber changes bottle quantities.
• Full-journey coverage – Works on new subscriptions, product edits in the portal, and each recurring order.
• Hands-free compliance – Eliminates manual corrections and keeps you aligned with local deposit laws.

⚙️ How to set it up

• Create three flows – one each for Subscription Created, Products Modified, and Recurring Order Placed.
• Action 1 (Remove product) – choose your existing bottle-deposit SKU.
• Action 2 (Add product one-time) – select the same SKU and set Quantity = Dynamic. Select bottled products for which the bottle deposits are to be added.

Dynamic quantity logic – total bottles in the order (subscription items + one-time adds − one-time removals).

This update means worry-free operations in every region that already enforces a deposit-return scheme - including most of Europe, all Australian states and several Pacific islands.

Need help?

If you have any questions our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
We’ve launched Fraud Prevention Rules to help you prevent fraud even before it starts. Now you can set limits on product quantities and the number of orders a customer can place per subscription in a day.

What’s New?

🧱 Set Product Quantity & Daily Order Limits

Limit how many units of a product can be added in a subscription, and how many orders a customer can place per day from a subscription. Prevent bulk-buying abuse before it chips away at your margins.

👀 Full Control Across All Channels

Whether orders come from your customer portal or admin portal, rules apply everywhere. No more loopholes.

💡 Reduce Chargebacks & Unauthorized Reselling

Prevent fraudsters from abusing discounted subscription products and reselling at retail. Protect your brand, your revenue, and your customer experience.

How to Set It Up?

1. Go to Loop admin > Customer portal > Preferences > Fraud prevention (at the end)
2. Enable Maximum orders per day preference to configure a maximum number of orders allowed for a subscription per day.
3. Enable Maximum quantity per item preference to configure a maximum quantity value per item that can be added or updated in a subscription.
4. Setup error messages by going to Loop admin > Settings > Store texts > Error messages

Need Help?

If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
Drive high-value subscribers straight from campaigns, landing pages, or emails with Checkout Links — now fully supported for acquiring subscribers on both Prepaid Plans and Preset Bundles.

What’s New?

💳 Prepaid Plans via Checkout Links

Boost CLTV by acquiring subscribers on prepaid plans directly—no configuration needed at checkout. One click, high commitment.

📦 Preset Bundles via Checkout Links

Start subscribers on higher AOV journeys by linking directly to preset bundles. Perfect for promotions and seasonal campaigns.

📝 Heads-up: No Extra Discount Codes for Bundles

To avoid stacking, discount codes can’t be applied when a bundle is included in the order.

Whether you're pushing prepaid plans or high-value bundles, Checkout Links help you convert faster, with less friction and more control.

Need Help?

If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!