We’ve strengthened Streaks to be more robust, flexible, and developer-friendly—so brands can design habit-building programs that feel native in the customer journey and are easy to manage at scale.

Why this matters

Streaks now plug into the places your subscribers actually see and act—customer portal, notifications, and your marketing stack—while giving developers clean data access to build fully customized experiences.

What’s new

Developer superpowers

• New Streaks API endpoint (API documentation) to fetch details for a given subscription in a specific locale:

  • enrolment status
  • next order due date
  • rewards configuration (including product/variant IDs)
  • rewards banner URL
  • copy/texts
    
    
• Window variable support: Use loopProps.subscription.streak in the customer portal to render bespoke UI (e.g., dynamic banners, progress meters, locale-aware copy).
  How to access: open any subscription in the customer portal → right-click → Inspect → Console → type loopProps → find streak under the subscription object.

Ubiquitous customer touchpoints

• Banners & notifications: fully customizable streaks copy with dynamic variables for subscription, customer, and store context—so messages stay personal and timely.
  
  
• Marketing integrations: streaks data (upcoming rewards, next order date, enrolment state) is available to third-party platforms, helping you trigger precise email/SMS journeys and keep subscribers engaged.

Management made easy

• One-click duplication: spin up multiple streak programs by duplicating an existing one and tweaking rules—perfect for A/B tests or tiered rewards.
  
  
• Gift accuracy with IDs: rewards now surface product and variant IDs in configuration, giving teams confidence that the right gifts are applied every time.

With BFCM around the corner, brands can now tap into the scarcity principle to boost revenue realization. The new Limited-Time Order Now Campaign lets you nudge subscribers to place their next order sooner — with irresistible, time-bound offers.

Example: “Order now to get 40% off your entire order. Offer valid till 31st Oct only.”

Why This Matters
Traditional campaigns often lack immediacy. With this update, brands can create urgency-driven offers that not only excite subscribers but also accelerate order placement — leading to higher revenue realization and improved inventory turnover.

Key Highlights

🖼️ Interactive Banners
Showcase vibrant, attention-grabbing banners in the Customer Portal to ensure subscribers discover ongoing campaign offers.

🎁 Incentive Options
Delight subscribers with a free gift or exclusive discount when they complete an order during the campaign.

⏰ Limited-Time Offers
Easily schedule campaign start and end date-time — no need for manual intervention to start or stop offers.

🚫 Offer Limits
Once a subscriber avails the offer, the banner disappears automatically and campaign links auto-expire to ensure fairness and avoid repeated redemptions.

How to Set It Up
Go to Loop Admin → Campaigns → Create Campaign → Order Now

• Define offer text and incentive
• Set campaign duration
• Add banner creative for the customer portal

The Benefit
Turn your portal into a real-time revenue engine by combining urgency, exclusivity, and automation — just in time for BFCM.

Ready to Get Started?
Create your Order Now campaign today and convert urgency into higher revenue.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

With BFCM just around the corner, Loop Campaigns are getting a powerful upgrade!  Brands can now run multi-product upsell and cross-sell campaigns with limited-time offers to drive urgency, increase AOV, and boost conversions directly from the customer portal.

Example: “Subscriber exclusive deal: Get any add-on at 40% off — offer valid till 31st Oct!”

Why This Matters

Earlier, campaigns relied heavily on emails leading to poor visibility and low action rates. With this upgrade, brands can now bring campaign discovery inside the customer portal, where subscribers manage their subscriptions - leading to higher engagement and faster conversions.

What’s New

Brands can now host campaign banners directly in the customer portal—no more missed offers. Subscribers can explore ongoing deals, swipe through multiple offers, and redeem with one click. Once redeemed, the banner disappears automatically for that subscription.

• Customer Portal Banners: Showcase active offers directly in the portal for instant discovery and redemption. Subscribers can swipe through multiple campaigns, and redeemed banners disappear automatically.
• Multi-product Upsell/Cross-sell: Add multiple products to one campaign, set discounts for the sale period, and display all add-ons in an interactive offer drawer (HTML-supported text).
• Limited-time Offers: Schedule start and end times to automate campaign visibility and expiry—no manual toggling needed.
• Smart Redemption Control: Each subscriber can redeem the offer only once, preventing discount misuse.
  
• Customizable Layout: Adjust banner placement via Customer Portal → Themes → Layout → Subscription Details Page → Campaign Banner
  
  

How to Set It Up

1. Go to Loop Admin → Campaigns → Create Campaign → Upsell/Cross-sell Product
   
   
2. Choose the audience or subscription filters
   
   
3. Select multiple products and set the discount
   
   
4. Define offer duration and configure banner + drawer texts
   
   
5. Publish and watch engagement soar 

 Banner placement can be customized via
 Customer Portal > Themes > Layout > Subscription Details Page > Campaign Banner.

The Benefit

This BFCM, transform your portal into a conversion engine — combining urgency, exclusivity, and seamless product discovery.

Ready to Launch Your BFCM Campaign?
Create your multi-product upsell campaign today and turn subscriber engagement into lasting revenue.

Also new for BFCM: We’ve launched the Order Now (Limited-Time) Campaign perfect for creating urgency and boosting order realisation. Don’t miss checking it out!

Need help?
Reach out to support@loopwork.co or contact your success manager.

Keep your most discount-sensitive subscribers from churning especially during BFCM by surprising them with mystery rewards instead of letting them cancel or chase better deals.

What’s new

• Run “mystery rewards” campaigns that target high-risk subscribers, especially around BFCM, to tackle same-day churn and prevent cancellations for better subscription offers.
• Offer either a free gift or a discount as the mystery reward. The actual reward is only revealed and applied when the subscriber claims it.

How it works

• Eligible subscribers see the mystery reward experience on the customer portal every time they load their subscription page until they claim it.
• All text and messaging for the mystery experience can be configured and edited directly in the campaign admin.
• To prevent discount abuse, each customer can claim the mystery reward only once. Once a customer redeems an upsell item from the campaign, the mystery experience is no longer shown.

Note:

• Mystery campaigns always run across both channels: customer portal and email/sms notifications.
• If a subscription qualifies for two mystery rewards (one from a reward journey and one from a campaign), the campaign-based mystery reward will be shown with priority.

✨ New Features

1. Reward journey flow templates - Reward flow template help you easily design, manage, and implement subscriber reward programs, such as adding  discounts or offering mystery rewards at various order milestones, without the trouble of creating multiple flows for different triggers and orders. Learn more.

2. Smart personalized upsell recommendations - Deliver dynamic, tailored upsell suggestions based on your subscribers' preferences and purchase history, effortlessly boosting conversions. Learn more.

3. Upgrade multiple products on checkout - Effortlessly convert multiple one-time products to subscriptions on checkout with a single click, enhancing convenience and boosting conversions. Learn more.

4. Custom treatment actions for better customer retention - Discounts are not the only way to prevent churn. Sometimes the best “treatment” is human guidance, or better education on product usage. With custom treatment actions you can do just, with zero custom development. Learn more.

5. Modern bundle layout - With just one click, switch from the old stacked view to this upgraded layout that enhances both the shopping and subscription experience. Learn more.

⤴️ Improvements

1. Bundle load time has been drastically reduced, from 3-4 seconds to under 1 second, leading to better conversions on storefront.

2. Bundle buying is now smarter on storefront, remembering your selections even if you're accidentally redirected to a different page, eliminating the need to start selection from scratch. 

3. New condition in Flows - Subscription Attributes: Using this, brands can set up conditions of flows based on the subscription attributes keys.

4. Navigation within the app is now easier! Press Command/Ctrl+K to open the quick nav, type what you need (e.g., “subscriptions,” “flows,” “cohorts”), and hit Enter to jump straight to it.

5. Bulk actions are now safer: we default to specific subscriptions selection and specific products (not all) when updating product prices. and prefill your email for alerts, so broad changes happen only when you intend them.

6. Extend or cap prepaid subscriptions without creating new ones - raise max cycles when subscribers want to continue, or set of delivery cycles. Options match deliveries per cycle and can’t go below completed orders, so credits reconcile cleanly and accidental expiries are avoided.

7. Handling Shopify orders with expired/voided payment status: Loop now auto-fails expired or voided Shopify orders, stops retries so unpaid orders aren’t accidentally fulfilled.

⤴️ Reporting and Analytics

1. Acquisition Product Filter in Cohort Analytics - Segment cohorts by the product bought at subscription start to compare retention, revenue, and order patterns—revealing which products, plans and frequencies drive long-term subscriber value. Learn more.

2. Analyze payments by country - Use the new filter and country-wise distribution table in Analytics → Payment → Overview to compare success and failure rates across countries. Learn more.

3. Subscriptions summary report now supports weekly and monthly views, longer ranges beyond 90 days, and faster performance with optimized queries. Learn more.

4. Subscribers report now includes “churned date” and “last cancelled subscription date,” enabling you to filter churned subscribers and run targeted reactivation campaigns. Learn more.

5. We have removed the standalone page for Subscriptions analytics and have clubbed those analytics inside Subscribers analytics page. Motivation was to simplify core metrics reporting in Loop and shift merchant focus from tracking subscription level metrics to customer level trends. Learn more.

Link to Aug'25 product updates

New rate limit system for Admin APIs

We are excited to announce the release of a new rate limit system for Admin APIs, designed to enhance API stability and provide more flexibility for specific operations. The system now includes two distinct rate limit pools:

1. Global pool

   • Limit: 10 requests per second per store
   • Applies to: All endpoints without a specific override
   • Purpose: Ensures overall API stability across all endpoints.

2. Endpoint-specific rate limits

   • Purpose: Provides dedicated capacity for certain operations.
   • Independence: These limits operate separately from the global pool.
   • Benefit: Allows you to make calls to specific endpoints without impacting your global rate limit quota.

This new structure enables a more balanced and efficient API usage, allowing you to build more scalable system without any worry.

For more details please refer to this rate limit documentation. 

We’re thrilled to launch the Modern Bundle Layout, now available to all brands. With just one click, switch from the old stacked view to this upgraded layout that enhances both the shopping and subscription experience. The new layout replaces the legacy design with a more intuitive sectional layout, allowing customers to easily adjust quantities and view subscription savings.

Pain points addressed with new layout:

• Customers were unable to adjust product quantities directly in the selected products section, rather they had to scroll back to the product to update.
• Subscription savings were displayed as plain text without emphasis.
• There was no option to showcase the subscription plan's benefits over one-time purchases.

Key Highlights of the Modern Bundle Layout:

How to Set It Up:

1. Navigate to Bundles > Create/Edit a Bundle > Design (tab) > Layouts.
2. Under "Bundle Layouts", select "Modern (sectional view)".
3. Choose the desired "Widget Layout" and "Frequency Options".

Start offering your customers a more intuitive and engaging subscription experience with the Modern Bundle Layout! 🌟 (BFCM is around the corner ;))

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We are excited to introduce Smart personalized upsell recommendations for a tailored shopping experience that elevates your subscribers journey! No need for brands to manually select upsell products for every customer segment, let our smart recommendations do the work.

What’s new?

Smart upsell profiles dynamically suggest upsell products based on the current subscription items. Here’s how it works:

• Dynamic product suggestions: Products in the subscriber’s current subscription are analyzed, and related items are recommended.
• Smart sorting: When multiple products are in the subscription, related products are sorted by relevance.

• Factors considered:

  • Historical purchase trends: Products frequently bought together are recommended.
  • Description matching: Similar product descriptions trigger relevant recommendations.
  • Collection matching: Products in the same collection are suggested.

Brand control:
Brands can fine-tune what is recommended by using product tag-based rules to ensure only the most relevant upsell products are shown.

How to set it up:

1. Navigate to Grow > Upsells > Personalized upsell profiles > Create profile.
2. Select "Smart recommendations" under Recommendation types.
3. Apply recommendation rules based on product tags to customize recommendations.
4. Configure the rest of the profile and mark it as active.

Start personalizing your upsells today and let your subscribers discover exactly what they need! 🌟 (BFCM is around the corner ;))

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s New? 

When redeeming points, Loyalty points will be deducted from the customer's wallet and a manual discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet.

Pain point in old behaviour:

How it helps:

When redeeming points from the customer portal, the discount code was generated through loyalty apps, allowing the customer to apply it to the subscription contract as a discount coupon. However, this led to several issues as the discount codes generated by loyalty apps were Shopify discount codes with a condition limiting their use to once per customer.

This created problems in case the subscriber removed the discount code before the order was processed, and post that, the discount code became ineligible. This negatively impacted the customer experience for the brand as customers used to reach out to brand to re-add the loyalty points.

New behaviour:

• When redeeming points, Loyalty points will be deducted from the customer's wallet, and a manual discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet, significantly improving the merchant experience.
• Merchants also have the option to add a discount title that will be visible to customers. This title can be configured by going to Loop > Integrations > 'specific Loyalty app' > Setup Instructions > Configurations.
  
  
  
  
• By default, for existing merchants, the title is set to LOYALTY_DISCOUNT.
• For new merchants enabling loyalty app integration, they will have to add the discount code title to enable the integration.
• This particular improvement will allow us to deeply integrate loyalty apps into our platform, such as the upsell section, campaign actions, flows, cancellation offers, etc.

Please note: This feature is available for the following integrations: Yotpo, Influence, Rivo, Okendo, RiseAi, and Bubblehouse. 

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

1. Openborder <> Loop integration - This integration allows you to sell internationally by simplifying international shipping for recurring orders. When you integrate OpenBorder, Loop fetches accurate shipping rates, including taxes and duties, for the regions selected by the merchant. This ensures that each order is priced correctly, providing a smooth, transparent international shipping experience. Read more

2. Loyalty integration - When redeeming points, Loyalty points will be deducted from the customer's wallet and a discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet. Following loyalty apps have been officially moved to the new logic - Yotpo, Influence, Rivo, Okendo, RiseAi, Bubblehouse. Read more

3. Support for following variable - {{Loyalty_points}} and {{unused_discount_coupons}} have been added for Friendbuy loyalty integration inside Loop notifications and cancellation flows. You can proactively inform your customers about the loyalty information.