You can now preview the entire customer portal upgrade flow while configuring an upgrade profile, without setting up a test user or switching tabs. Click through the upgrade banner, the drawer listing upgrade options, and the offer details page exactly as subscribers will see them.

A new side-by-side customizer lets you edit the banner, styles, and text (with search) on the left while seeing changes reflected live in the preview on the right, in either mobile or desktop view.

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You can now add an Edit BYOB quick action link to notifications, logging subscribers in and taking them directly to their bundle's editing page instead of dropping them on the customer portal to find it themselves.

Set it up once at the store level and add it to any CTA link. The quick action automatically identifies the right bundle in the subscription and redirects the subscriber to that specific editing page.

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You can now set the order cutoff for monthly selling plans as a fixed date of the month, instead of a day count before the anchor date. This keeps the cutoff consistent every month instead of shifting based on how many days are in the previous month.

For example, you can set orders to lock on the 25th of each month for delivery on the 1st, giving subscribers a simple, predictable rule to follow.

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We've set default maximum quantity limits per line item to prevent fraudulent or high-quantity entries from distorting your store's metrics and reporting.

If you're a new store, the by default max quantity per line of 100. If your store was created since May 8th, you'll default to 50 where no limit was previously set. You can adjust this limit anytime from your settings.

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You can now preview the entire customer portal upsell flow while configuring an upsell profile, without setting up a test user or switching tabs. Click through the upsell banner, the drawer listing upsell options, and the offer details page exactly as subscribers will see them.

A new side-by-side customizer lets you edit the banner, styles, and text (with search) on the left while seeing changes reflected live in the preview on the right, in either mobile or desktop view.

Learn more

By default, revenue is tracked in Klaviyo for order/processed, subscription/created, subscription/resumed, subscription/reactivated, and giftSubscription/created. You can now choose which events include this data, giving you more control over how revenue shows up in your Klaviyo reporting.

This setting is available under Tools & apps > Klaviyo.

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Features:

• Multi-option Mystery Rewards to let customers pick a reward of their choice. Learn more
• Loop MCP v1 is live — Connect Claude or ChatGPT directly to your Loop data to get answers across all major analytics and create your own custom dashboards. Learn more
• Customer Portal Builder v2 — Now preview and test edits with real customer data before publishing. Learn more
• Payment Recovery v2 — Build failure-based recovery strategies with configurable retries, emails and discounts. Get early access
• New API Version & 5x Rate Limits — All Loop APIs are now available on v2026.04 with cursor-based pagination and 5x higher rate limits, increasing from 10 to 50 requests/second per store. Learn more

More personalization:

• Flows now have a new trigger, “subscription status changed,” new targeting conditions (attribute absent, upsell not added, retention offer not applied), a “View logs” action, and dynamic variables in Reward Journey banners. Learn more
• New Streaks conditions let you include/exclude specific bundles or target customers based on country/province presence. Learn more
• Show different upgrade offers for recently acquired vs. long-term customers. Learn more
• Target down to the province/state level (not just country) across major Loop modules. Learn more

Improvements:

• You can now show retention offers even if a customer skips the cancellation survey. Learn more
• Loop shipping profiles now support multi-currency rates. Learn more
• SKU-only upgrade offers (no frequency change) now work on contracts with multiple subscription lines, where they were previously blocked entirely. Learn more
• Preset bundles now support Shopify Markets pricing. (Available on request at the moment.)
• Experiments now show which Loop module they run on, full configuration for both winning and losing variants, and start/end date tracking. Learn more
• Updated Anchor API to let you update a subscription’s billing anchor (weekly/monthly/yearly). Learn more
• Updated Transactions API to let you edit an existing bundle transaction (products, quantity, discount, box size, plan) using the same transaction ID instead of recreating it. (Available on request at the moment.) Learn more

You can now set the currency for individual shipping rates based on the currencies available in a zone or market. If your store's base currency is USD and a zone includes the UK and Canada, you can choose USD, CAD, or GBP for each rate, and order amount conditions for that rate apply in the selected currency.

This closes the gap with Shopify's native shipping profile capabilities and gives you more control over multi-market shipping setups.

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Loop's alert center now flags shipping profiles with no selling plan mapped, making it easier to identify profiles affected by deleted selling plans. Previously these profiles were hidden and Shopify silently reclassified them as Custom Profiles, making the issue hard to trace.

The alert links directly to the impacted profile, and a new "No selling plan mapped" chip in the shipping profiles list makes affected profiles easy to spot and fix.

Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.

Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.

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