We’ve launched a new feature to help brands incentivise subscribers to upgrade their quantity in the same SKU. Now, subscribers can receive enticing discounts based on their quantity upgrades, giving brands more flexibility in managing subscription offerings. Ex: "Buy 2, get 20% off" or "Buy 3, get 30% off" with adjusted delivery frequencies to match.

Offers are shown dynamically based on the subscriber's current quantity, and discounts are automatically applied or removed as quantities change. A flexible way to increase order value while rewarding subscriber commitment.

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The Remove discount action in Flows now supports three match conditions: All, Contains, and Equals - giving you precise control over which discount codes are removed before running product swaps or removals.

This is especially useful when volume or product-level discounts conflict with downstream Flow actions. Remove the right discounts first, then let your workflow run cleanly.

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✨ New features

1) Increase AOV with quantity upgrades: Incentivise subscribers to upgrade to larger quantities on a longer frequency. Example - Upgrade from 1 item subscribed monthly → 3 items delivered every 3 months & get 30% off. 

2) Reduce cancellations with one-click product swaps: Let subscribers swap products with a single click instead of cancelling, using your existing swap profiles. This makes it easy to move customers to a better-fit or premium SKU while keeping the same delivery cadence. 

3) Recover failed payments with segment-based incentives: Recover failed payments differently based on how many retries. For example, offer a smaller incentive when retries are still available, and a stronger one when it’s the last retry, or vary offers for soft vs hard declines based on payment failure message. This lets you save more subscriptions while protecting margins.

4) Track subscriber acquisition rates by order number! We’ve introduced a new analytics view that shows when customers convert into subscribers across their store order journey, and how that conversion rate trends over time across different order numbers - so brands can pinpoint the highest-impact moment to drive subscription adoption.

5) Override address validation preference from admin portal. When enabled, users with permission will be able to see a checkbox to override address validation while updating address from the admin portal and customer portal. The selected region for the updated address should be mapped to the shipping profile.

⤴️ Improvements

• Swap campaigns are now easier to set up and give you granular control at the variant level. You can map multiple products and variants, set priorities, and offer clearer swap choices to subscribers—all from one campaign. Learn more
• UX Improvements in Analytics & Reporting - You can now manually enter start and end dates directly in analytics and report date filters, along with standardized date formats and quarter-based ranges. This makes reviewing performance faster and more intuitive across reports.
• Nudge subscribers to order now with additional rewards when they reschedule, delay, or skip an upcoming order. Subscribers get a one-click email to place the order immediately with an incentive, helping recover revenue effortlessly.
• Loop custom widget now comes with a skeleton loader tackling two major pain points - No more cumulative layout shift (CLS) hence no impact on SEO & widget loading experience now feels faster.
• "Remove discount" action in Flows action now supports three discount title match conditions - All, Contains and Equals
• Custom cancellation reason is now available for admin-led cancellations
• Option to directly upload banner images or add custom HTML code for featuring banners on Upsell and Upgrade modules.
• Order now quick action now also support three new events - Reschedule, Delay and Skip.
• Quick nav with Command/Ctrl-K. We have added a new dedicated search bar at the top to bring discoverability. Cleaner UI with icons and clearer active-item highlighting for easier navigation. You can search subscriptions by Shopify subscription ID or customer’s email address.
• Accessibility enhancements for product page widget (app-block based widget). Added aria-label so that screen readers can read out loud what all purchase options are available. Added tab-index so that customers can navigate using keyboard by pressing Tab and arrow keys without needing to touch the mouse.

We’ve shipped a set of improvements across Analytics and Reporting to make date selection faster, insights clearer, and reporting more actionable especially for cancellation, payments, and inventory forecasting.

What’s new

• Date picker upgrades
  Manual date entry for start and end dates (type directly into inputs).
  Standardized date format and behavior across all analytics and reporting surfaces.
  New quarter ranges in the dropdown: Quarter to date and Last quarter.
• Cancellation analytics clarity
  Multiple benefits + offers support in Saves trends: track and compare multiple benefits (Benefit page saves) and multiple offers (Offer saves) with day/week/month views.
  Clearer reason attribution in cancellation trend: hover now shows each reason’s contribution within the bar (Cancellation Analytics > Overview).
  Updated hover text for Channel-wise cancellations pie chart for better clarity, with new keys: Cancelled Subscriptions and Cancelled MRR.
• Inventory Forecast filters
  New Province and City filters in Inventory Forecast for more precise demand forecasting by location.
• Reporting enhancements
  New filter in Subscriptions Report: Last Payment Attempted At.
  Subscriber Summary Report now includes new columns: Resumed Subscribers, Reactivated Subscribers, Paused Subscribers, Churned Subscribers, Expired Subscribers.
• Payment analytics update
  Payment Source Distribution now includes Attempt Contribution, showing the contribution of each payment source attempt (Payment Analytics > Overview).

We’ve significantly improved swap campaigns to make swap experiences more flexible for brands and clearer for subscribers while bringing swap in line with the standard campaigns framework across templates.

What’s new

• Many-to-many swap mapping: map multiple existing products to multiple “new products to swap with,” giving subscribers more choice and improving acceptance rates.
• Variant-level control: enable variant selection so swaps can be configured at the variant level (not just product level).
• Priority and mapping edits: edit priority order and update mappings directly while building the campaign, making iteration faster.
• Revamped swap drawer: a redesigned, clearer swap experience that highlights the current product, recommended swap option, and other available swap options to reduce confusion.
• Broader targeting: apply Swap to all subscriptions (not only active subscriptions) for more proactive swap strategies.
• Standard campaigns capabilities: Swap now supports the same baseline structure as other campaign templates, including channel selection and limited-time availability.

We’ve added segments to the recover failed payments quick action, so brands can tailor incentives and messaging based on how critical the payment situation is for each subscriber.

What’s new

• Create multiple segments within a single quick action, each with its own incentive and copy.
• Build segments using conditions like available retry count and payment failure reasons / failure codes.
• Segments are evaluated by priority order (the highest priority match applies).
• Quick action links are now dynamic — when a subscriber lands in the customer portal, Loop evaluates the latest configuration and the subscription’s current payment state to apply the right segment and incentive.
  
  

• Segment 1: available retry count ≤ 1
• Segment 2: available retry count between 2 and (max retries − 1)
• Segment 3: available retry count = max retry count

Brands can edit these defaults, add more segments, and refine conditions over time to improve recovery rates without over-discounting.

Custom cancellation reasons are now available for admin-led cancellations. Brands can capture a free-form reason when cancelling subscriptions from the subscription admin page or via bulk actions without needing to first create a predefined cancellation reason or map it to any customer portal cancellation setup.

What’s new

• Subscription admin page: admins can select “Enter any other reason” and type a custom reason directly in the cancellation modal.
• Bulk actions: admins can enter a custom cancellation reason while setting up a bulk cancellation action.

Why this matters

• Capture the real context behind admin-triggered cancellations (inventory issues, compliance, support-driven requests, exceptional cases).
• Removes dependency on customer portal cancellation configuration for admin cancellations.

Reporting impact

• The custom reason is stored against the cancellation and reflected in reports and analytics, keeping cancellation insights complete even when cancellations are performed by admins.

We’ve introduced analytics view that shows when customers convert into subscribers across their store order journey, and how that acquisition rate trends over time by order number so brands can pinpoint the highest-impact moment to drive subscription adoption.

What’s new

• Order-number acquisition view (distribution + rate in one place): each row represents an order number (Order #1, #2, #3…)

  • Acquired subscribers: customers who started a subscription on that order number
  • Non-subscribed customers: total customers who placed an order on that order number
  • Acquisition rate: (Acquired subscribers ÷ Non-subscribed customers) × 100
• Order-wise acquisition rate trend: select an order number (e.g., Order #1) and a time granularity (e.g., Daily) to track how acquisition rate moves over time, making it easy to spot lifts or drops tied to changes in checkout, widget placement, offers, pricing, or campaigns.

Why it matters

• Optimize the highest-leverage step in the journey: if Order #1 has both high volume and a strong rate, double down on first-order subscription conversion. If Order #2/#3 performs better, lean into post-purchase flows.
• Validate experiments and campaigns faster: use the trend chart to measure whether acquisition rate improves after launching new offers, updating the widget, changing incentives, or running targeted campaigns.

We’ve introduced Swap as a new action type in Quick event actions, built to help brands automate SKU swaps and reduce cancellations with personalised “one-click switch” experiences without changing the subscription cadence.

Why it matters

• Trigger swap links via tools like Klaviyo to move subscribers from one subscribed SKU to another (flavour/size/variant), instead of cancelling or pausing.
• Use it as a retention lever for cases like out-of-stock, discontinued SKUs, or “recommended alternative” nudges.

How it works 

• Map one or more Swap profiles to the action.
• Loop automatically uses the highest priority eligible profile to generate the link and CTA copy.
• Subscribers land in the customer portal with a guided swap experience.

Tracking

• Clicks and completions are tracked under Quick action analytics.
• Actions also appear in Activity logs under Quick actions.

1. Gladly <> Loop integration 

• Agents can easily view subscription details on the Gladly ticketing UI and access Subscription detail page via a single click. 
• This allows Customer experience team to take subscription actions directly without any friction.
• Plan availability:  Enterprise plan

For more details, refer to the step-by-step integration guide from here.

2. Re:amaze <> Loop integration

• Customer experience team can easily view subscription details on the ReAmaze ticketing UI and access subscription detail page with a single click.
• This allows Customer experience team to take subscription actions directly without any friction.
• Plan availability : Enterprise

For more details, refer to the step-by-step integration guide from here.

3. Klaviyo order events improvement : 
2 new keys - $billing_interval_count and $delivery_interval_count has been added in all order entity events. Use these keys to create email flows based on subscription frequency.

4. 3rd-party marketing integrations
The payment method object is now available in the subscription and order entity in the 3rd party Email/SMS marketing integration payloads. Using this object you can notify customers which payment method was used or will be used to charge for a specific order.