What’s new?
When creating a new quick action, brands can now directly copy the Klaviyo-supported quick action key from the Loop admin and use it while building flows in Klaviyo.

Why was this needed?
Earlier, brands had to go through multiple steps to find the required key in Klaviyo before adding it to flows. Now, the key can be copied directly from the Loop admin and pasted into Klaviyo templates.

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Admin portal view:

• Navigate to the quick actions screen and click on "Create a quick action".
• A new text field “Action key (Klaviyo)” will appear. Once the quick action name is entered, the key is automatically generated in the Klaviyo supported format.

Considerations:

• This field is visible only when the Loop store is connected with Klaviyo.
• The relevant Loop event must be triggered in Klaviyo to view the preview for the concerned profile while testing the quick action in email templates.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve improved the Create Subscription flow to help brands select the most reliable payment method when manually creating subscriptions. The update highlights the most recently used card for successful payments and also allows adding a new card directly within the flow when a customer does not already have one saved.

What’s new

1. Create subscription manually via Admin portal

• Payment method selection UI updated from a dropdown to radio buttons for better visibility and easier selection.
• “Add new card” button introduced within the flow. If the customer has no saved payment methods, brands can directly add a new card.
• Last charged date is now visible for each payment method (based on the store timezone).
• Payment methods are automatically sorted by last charged date, making the most recently successful card easier to identify.

2. Create subscription via APIs

• A new lastCharged key has been introduced inside the payment object across relevant API endpoints.
• This exposes the identifier for the last successful payment, enabling better payment method selection for API-based subscription creation.

Subscriptions that initially contain only digital products may not store a shipping address. If a physical product is later added, the subscription still carry N/A as the delivery address, which can cause confusion for warehouses and fulfillment systems when orders are created. To prevent this, we’ve introduced visibility and alerts to help brands identify and resolve missing shipping addresses.

What’s new

Customer portal banner

• A “Shipping address required” banner is now shown in the customer portal when a subscription contains at least one shippable product but has no shipping address.
• A CTA to add the address is displayed wherever the delivery address appears as N/A.
• Banner text can be configured under:
  Customer Portal → Themes → Texts → Delivery address missing banner.

Admin alert

• A new alert titled “Subscriptions found with no shipping address” has been added under the Subscriptions alert category.
• Clicking this alert opens the Subscriptions report filtered to show subscriptions where the delivery address is missing.
• Brands can use this list to notify customers and collect the required shipping address before the next order is generated.

What’s new?

Merchants can now achieve the required business use cases using flows when subscriptions are getting merged.

Why was this needed?

Earlier, the flow didn’t execute for subscriptions in case of merge, and merchants who had set up flows like offering free shipping when the total subscription value is above (say) $100 were not eligible to get those discounts.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?

Bulk action

• Condition - You can now filter subscription using the new conditions - subscription attribute present / not
• Action
  - You can now add/update subscription & line attribute
  - Remove subscription & line attribute

Flows 

• Condition - You can filter subscriptions based on 'Subscription attribute present' and 'Product attribute present' conditions.
• Action
  - You can now add/update subscription & line attribute
  - Remove subscription & line attribute

How it helps?
This gives merchants more control over subscription data and reduces manual work when managing large attribute bases or triggering attribute-based workflows.
This helps in management for the following merchants :

• Meal merchants can store nutritional information for each food product in line attributes
• Pet brands can store dog information such as allergy, age, name, breed etc. in subscription attributes.
  
  

Admin portal configuration screens:

Bulk actions (Loop admin > Tool & apps)

Flows (Loop admin > Retail)

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

Until now, brands could only add preset bundles to subscriptions through Flows. This limited brands that wanted to acquire subscribers using a low-commitment trial product and then transition them into a Build Your Own Bundle (BYOB) experience for recurring orders.

What’s new

Brands can now add BYOB bundles via Loop Flows as either a one-time product or a subscription.

This enables a powerful acquisition strategy:

• Start with a trial product to reduce the entry barrier for new customers.
• After the trial, automatically transition the subscriber to a BYOB bundle for future recurring orders.
• Increase AOV and long-term subscription value once the customer is engaged.

When the flow is triggered, the configured BYOB bundle is automatically added to the subscription.

How to configure

• In the Flows action, select whether to add the bundle as a one-time product or as a subscription. A list of available bundles, including BYOB bundles, will be visible for selection.
• Choose the BYOB bundle you want to add, configure the products, variants, and quantity, then click "Add Product."
• Discounts on the bundle will be based on the discounts configured within the bundle.
• Only the bundle product limit is considered in this action configuration; category limits will not be applied.

What’s new?
A new preferences tab is now available in the gift widget configuration under "Gifts > Widget > Preferences"

Why was this needed?
Some brands sell gift-specific products, where showing a “gift widget” selection step is unnecessary. Previously, customers had to select the gift widget to see the gift form, which added avoidable friction. This new preference lets brands set gift widget visibility per use case, so the gift form experience stays simpler and more intentional.

Customer portal experience:

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?

- A new preference has been introduced in the configuration section of each supported Loyalty app.

- Using this preference, brands can now choose if they want to show the widget or not, as per their use case requirements.

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Customer portal flow

Case 1: Preference is on
In this scenario, the loyalty widget will be hidden if points and coupon balance = 0
If the balance does not equal 0, then the widget will be visible.

Case 2: Preference is off
In this scenario, the loyalty widget will be visible irrespective of the points balance.

Supported loyalty apps:

• Bubblehouse
• Okendo
• Rise.ai
• Rivo
• Influence
• Yotpo loyalty
• Friendbuy

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?
Merchants can now seamlessly display the unit price configured on their Shopify product page directly on the Loop widget. Additionally, the "Add to cart" button will now show the total price based on the selected quantity.

Why was this needed?

Previously, merchants couldn't directly display these details and had to reach out to the Loop team for custom coded solution to achieve the desired result. This update streamlines the process.

Prerequisites

• Merchants must define the unit price on the product configuration page in Shopify.
  
  
  

How to access the configuration:

Case 1: Display per unit price below the amount

- Navigate to Acquire > Widget > Open the required widget > Preferences
- Enable the checkbox for "Display per unit price below the amount"

- Add to cart button text: {{total_one_time_price}}
- Add subscription to cart button text: {{total_subscription_price}} ; {{striked_total_one_time_price}}

Customer portal experience:

• For the one-time option
  
  
  
  
• For the subscription option
  
  

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

Subscriptions that are currently enrolled in an active streak will no longer be eligible for the merge subscription action. This prevents cases where merging accidentally expires the subscription that is part of a streak, causing customers to lose the rewards they were progressing toward.

What’s new

• Subscriptions with an active streak are no longer eligible for merge.
• The Merge subscription CTA will be hidden on the subscription listing page when a streak is in progress.
• This safeguard ensures that customers continue their streak without disruption and receive the rewards they are working toward.

How it works

• The restriction applies only while the streak is active.
• Once the streak is completed or no longer in progress, the subscription becomes eligible for merging again.
• No configuration is required, this behavior is automatically enforced for all subscriptions enrolled in an ongoing streak.