Features:

• Multi-option Mystery Rewards to let customers pick a reward of their choice. Learn more
• Loop MCP v1 is live — Connect Claude or ChatGPT directly to your Loop data to get answers across all major analytics and create your own custom dashboards. Learn more
• Customer Portal Builder v2 — Now preview and test edits with real customer data before publishing. Learn more
• Payment Recovery v2 — Build failure-based recovery strategies with configurable retries, emails and discounts. Get early access
• New API Version & 5x Rate Limits — All Loop APIs are now available on v2026.04 with cursor-based pagination and 5x higher rate limits, increasing from 10 to 50 requests/second per store. Learn more

More personalization:

• Flows now have a new trigger, “subscription status changed,” new targeting conditions (attribute absent, upsell not added, retention offer not applied), a “View logs” action, and dynamic variables in Reward Journey banners. Learn more
• New Streaks conditions let you include/exclude specific bundles or target customers based on country/province presence. Learn more
• Show different upgrade offers for recently acquired vs. long-term customers. Learn more
• Target down to the province/state level (not just country) across major Loop modules. Learn more

Improvements:

• You can now show retention offers even if a customer skips the cancellation survey. Learn more
• Loop shipping profiles now support multi-currency rates. Learn more
• SKU-only upgrade offers (no frequency change) now work on contracts with multiple subscription lines, where they were previously blocked entirely. Learn more
• Preset bundles now support Shopify Markets pricing. (Available on request at the moment.)
• Experiments now show which Loop module they run on, full configuration for both winning and losing variants, and start/end date tracking. Learn more
• Updated Anchor API to let you update a subscription’s billing anchor (weekly/monthly/yearly). Learn more
• Updated Transactions API to let you edit an existing bundle transaction (products, quantity, discount, box size, plan) using the same transaction ID instead of recreating it. (Available on request at the moment.) Learn more

You can now set the currency for individual shipping rates based on the currencies available in a zone or market. If your store's base currency is USD and a zone includes the UK and Canada, you can choose USD, CAD, or GBP for each rate, and order amount conditions for that rate apply in the selected currency.

This closes the gap with Shopify's native shipping profile capabilities and gives you more control over multi-market shipping setups.

Learn more

Loop's alert center now flags shipping profiles with no selling plan mapped, making it easier to identify profiles affected by deleted selling plans. Previously these profiles were hidden and Shopify silently reclassified them as Custom Profiles, making the issue hard to trace.

The alert links directly to the impacted profile, and a new "No selling plan mapped" chip in the shipping profiles list makes affected profiles easy to spot and fix.

Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.

Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.

Learn more

You can now enroll subscribers in Streaks based on specific bundles or shipping location. New conditions let you include or exclude subscriptions containing a given bundle, and include or exclude specific countries and provinces.

This helps you target rewards more precisely, like restricting free shipping rewards to regions where the cost makes sense, or running a streak for one BYOB bundle without it applying to others on the same selling plan.

You can now run different upgrade offers based on how long a subscriber has been with you. For example, offer a smaller upgrade to subscribers active for 30 to 60 days, and a bigger one to subscribers past 60 days.

A new "Subscription created at" condition on Upgrade profiles lets you target by absolute date range, in the last X days, before X days, or between X and Y days.

Learn more

You can now choose which pricing fields appear on the checkout line for gift subscriptions, gift price, number of orders, and shipping price, instead of always showing all three.

This is useful if you already explain the gift pricing breakdown on your gift page and don't want it repeated at checkout.

Configure this at Subscriptions > Gift > Preferences > Gift information on checkout.

You can now control whether an Instant Win-back Offer appears based on the reason a subscriber selected during cancellation, so you're not showing an offer that feels out of place for sensitive reasons.

Cancellation reason data is now exposed on the storefront through window.loopProps > subscription > cancellationReason > {reason, reasonId}, so our solutioning team or your agency can build custom logic to show or hide the offer accordingly.

You can now trigger a Flow directly off a subscription status change, like Paused to Active, and target more precisely with new conditions like "Subscription attribute absent," "Product added is not upsell," and "Retention offer not applied" (previously "Cancellation offer applied").

A new "View logs" action lets you jump straight to logs for a specific Flow, making troubleshooting faster. Reward Journey banners also now support dynamic variables, so you can personalize HTML banner content with subscription or customer data.

You can now choose which purchase options, one-time or subscription, are allowed for each upsell or cross-sell quick action link, separate from the permissions set for general upsells.

This lets you run setups that weren't possible before, like allowing both options on general upsells but restricting quick action links at exclusive discounts to subscription only.