You can now pair a cancellation offer with a Skip or Delay order action, creating more compelling save experiences like "10% off + skip your next order".
A new Flow condition, "Is cancellation offer applied (any of)", lets you trigger order-based treatments when a specific cancellation offer is accepted, giving subscribers both an incentive and immediate relief in a single experience.
You can now upload banner images directly in Flow and Reward journeys — no HTML configuration needed.
Previously, adding banners required manual HTML setup. We've now brought the same drag-and-drop image upload experience from Streaks to Flow and Reward journeys, making it faster and easier to create visually rich subscriber experiences.
You can now configure Flows to automatically swap products across gift subscription orders. This removes the need for recipients to log in and manually update their gift, enabling smoother multi-order gift experiences.
For example, a 3-order gift program can automatically send a different product each month, all configured upfront in a single flow.
If you have Siena or Gorgias set up on your store, you can now offer subscribers a "Talk to Support" option at the point of cancellation.
For cancellation reasons where a conversation could change the outcome, you can now route subscribers to live support instead of letting them cancel. It's a simple but effective way to save subscriptions that might otherwise churn.
Another strong month of improvements across acquisition, retention, customer experience, and platform performance. Here’s everything that is shipped to help you grow subscriptions and operate more efficiently.
Refreshed customer portal and upgrades: The customer portal has been refreshed with improved styling, larger touch-friendly buttons for a better mobile experience, enhanced upsell sections to help drive additional revenue, and several feature upgrades to make subscription management easier and more intuitive. Learn more
The new experience is being rolled out gradually. Please reach out to your success or support POC if it is not yet enabled on your store. Explore the updates below to see what’s new other than the UI improvements.
Cancellation flow UX improvements:
We have rolled out a refreshed and more polished customer portal experience. This update focuses on visual clarity, consistency, and ease of use, helping subscribers manage their subscriptions faster.
You can now copy the Klaviyo-supported quick action key straight from the Loop admin - no more navigating through Klaviyo to find it manually.
The key is auto-generated as soon as you name your quick action, ready to paste directly into your Klaviyo templates.
You can now see the Last charged date for each saved payment method when manually creating a subscription, making it easier to pick the most reliable card upfront.
Payment methods are automatically sorted by most recently used, and you can now Add a new card directly within the flow if none are saved.
You can now identify and act on subscriptions with no shipping address before orders are processed, avoiding fulfillment issues downstream.
A new admin alert flags all affected subscriptions in one place, and a banner in the customer portal prompts subscribers to add their address directly.
Flows will now also work when subscriptions are merged — ensuring automations like free shipping thresholds or discount rules apply as expected after a merge.