You can now target subscribers with new conditions like days since last order, subscription creation date, and total subscription orders or spend. Order now campaigns also run on a dormant segment that builds itself, so you no longer need to download a report first.

Win-back, Revive expired and Resume campaigns now support tiered discounts, so you can offer 50% off on reactivation for the next order only. You can also target several cancellation reasons in one campaign.

Offer descriptions now show on single-product upsell and cross-sell campaigns, and you can cap how many units of an offer product a subscriber can add. Duplicating campaigns and pasting subscription IDs to build an audience make setup faster.

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We've added seven new tools to Loop MCP that lets your AI assistant read your flows, payment recovery strategies and customer portal preferences, so it can explain why a metric moved and recommend what to change.

Review every flow with its status and recent runs, inspect a flow’s full logic, and see how each payment recovery strategy retries and communicates. You can also check recovery performance and what your customers can do in their portal. The config tools are read-only, so Claude analyzes and recommends but doesn’t edit your settings.

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You can now merge orders across multiple days, not just same-day orders. Set how many days apart orders can be, and we combine eligible orders scheduled within that window into one shipment, processed on the earliest scheduled date.

You can merge automatically or let customers choose which orders to combine from the customer portal, helping you cut shipping costs and reduce deliveries.

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You can now filter cohorts by SKU and customer tags, and find the right product or variant faster with Shopify IDs shown next to each option, searchable by name or ID.

Compare how a new SKU retains against an old one, or how VIP-tagged customers perform, without needing an export or a data request.

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You can now set product quantity and frequency upgrades to multiply a subscriber’s current quantity, such as 2x, instead of moving everyone to one fixed quantity. You can also set an optional maximum quantity so subscribers with higher quantities don’t see the offer.

In upgrades and upgrade campaigns, you can now choose whether one-time add-ons count toward the “Number of products in subscription” condition, so you can target upgrades by subscribed quantity.

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ou can now offer a higher discount on the first N orders of an upgrade, then fall back to your regular discount. This lets you match BFCM offers on upgrades without committing to inflated discounts for the lifetime of the subscription.

Use it to reduce churn and lift AOV during your sale period.

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You can now edit and preview notification emails side by side, with a live preview that updates as you change the email body code. Switch between desktop and mobile views, and move between notification templates without leaving the editor.

Select an eligible subscription or customer to preview the email with their actual data, and send test emails using the same data to see how the final email will look before it reaches customers.

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Major releases

• Nova theme is live now -  A modern, refreshed customer portal experience with Loop’s powerful retention features built in. Learn more
• Post purchase offers to run cross-sells, subscription upsells, and upgrades without needing a separate app. Learn more
• Storefront volume discounts now available on Loop to offer higher purchase discounts natively. Learn more
• A/B testing for Upsells - Experiment with upsell profiles to find what drives more conversion and higher AOV. Learn more

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Cancellation flow improvements

• Treatments with offers - Combine actions like skip, delay, order now, or update payment method with retention offers. Learn more
• Grouped reasons - Get more granular understanding on cancellation behaviour without trading off the user-experience. Learn more
• Free shipping offers - Reduce cancellations by offering free shipping as a retention incentive. Learn more
• Gift instead of cancel - Let subscribers gift their next order as a retention treatment. Learn more
• New York Click-to-Cancel support - Allow New York based subscribers to skip cancellation reason survey. Learn more

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Admin improvements

• Active MRR trends to track whether your Active MRR is growing, stable, or declining in Subscriber analytics. Learn more
• Bulk frequency changes - Update subscription frequencies in bulk, with control over discounts and next order dates. Learn more
• Swap and change frequency action in Flows - Auto upgrade/downgrade subscribers on different SKUs along with frequency change.  Learn more

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Platform Improvements

• Merge orders to automatically combine eligible same-day orders across subscriptions into one single charge. Learn more
• Custom upgrades API - Apply custom subscription line upgrades through APIs without needing Loop upgrade profile. Learn more
• Webshipper integration to let subscribers update their pickup point in Loop customer portal when editing shipping address. Learn more

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Upcoming releases

• Loop segments - Build reusable subscriber segments using data from Loop, Klaviyo, and Shopify to power more targeted experiences.
• Landing pages for Quick Actions & Campaigns — Create dedicated offer pages using reusable templates to drive more conversions.
• Loop storefront cart - Upsell/ cross-sell, upgrade and increase checkout order value with native Loop cart drawer.

You can now move subscriptions to a new frequency in bulk using the Change subscription frequency action in Bulk actions, which replaces Change subscription plan. We automatically resolve the correct selling plan for each product, so you no longer need to map plans yourself.

You also control what happens next: keep existing discounts or recalculate them for the new selling plan, and keep the next order date as is or reschedule it to match the new frequency.

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You can now change subscription frequency in Bulk actions, and each product automatically gets its correct selling plan. Change subscription frequency replaces the Change subscription plan action.

You choose whether to keep existing discounts or recalculate them for the new selling plan, and whether the next order date stays the same or reschedules to match the new frequency.

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