What’s new?
A new preferences tab is now available in the gift widget configuration under "Gifts > Widget > Preferences"

Why was this needed?
Some brands sell gift-specific products, where showing a “gift widget” selection step is unnecessary. Previously, customers had to select the gift widget to see the gift form, which added avoidable friction. This new preference lets brands set gift widget visibility per use case, so the gift form experience stays simpler and more intentional.

Customer portal experience:

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?

- A new preference has been introduced in the configuration section of each supported Loyalty app.

- Using this preference, brands can now choose if they want to show the widget or not, as per their use case requirements.

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Customer portal flow

Case 1: Preference is on
In this scenario, the loyalty widget will be hidden if points and coupon balance = 0
If the balance does not equal 0, then the widget will be visible.

Case 2: Preference is off
In this scenario, the loyalty widget will be visible irrespective of the points balance.

Supported loyalty apps:

• Bubblehouse
• Okendo
• Rise.ai
• Rivo
• Influence
• Yotpo loyalty
• Friendbuy

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?
Merchants can now seamlessly display the unit price configured on their Shopify product page directly on the Loop widget. Additionally, the "Add to cart" button will now show the total price based on the selected quantity.

Why was this needed?

Previously, merchants couldn't directly display these details and had to reach out to the Loop team for custom coded solution to achieve the desired result. This update streamlines the process.

Prerequisites

• Merchants must define the unit price on the product configuration page in Shopify.
  
  
  

How to access the configuration:

Case 1: Display per unit price below the amount

- Navigate to Acquire > Widget > Open the required widget > Preferences
- Enable the checkbox for "Display per unit price below the amount"

- Add to cart button text: {{total_one_time_price}}
- Add subscription to cart button text: {{total_subscription_price}} ; {{striked_total_one_time_price}}

Customer portal experience:

• For the one-time option
  
  
  
  
• For the subscription option
  
  

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve streamlined the cancellation experience across the customer portal to improve clarity, reduce friction, and make navigation more predictable.

Improved post-save behavior
After clicking Keep subscription / Save, subscribers are now redirected to the top of the page instead of the drawer closing. The cancel entry point is no longer immediately visible, reducing repeat cancellation attempts and making actions like Order now, Skip, or Reschedule easier to take.

Clear and consistent “Go back” navigation
All misleading Close buttons have been replaced with Go back, ensuring the label matches the actual behavior. Go back now consistently returns the subscriber to the treatment actions page, removing confusion across flows.

Smarter swap experience
If only one eligible swap product is available, it is auto-selected by default and the confirm button is enabled immediately. The search bar is hidden in single-option scenarios, keeping the drawer clean and reducing unnecessary steps.

Improved swap drawer back flow
Back navigation inside the swap drawer now follows a cleaner, linear path without routing through intermediate edit screens, making the experience more intuitive.

More contextual cancellation offers list CTA 
Cancellation messaging has been refined across treatment and offer list pages. The offer list page now uses the top-priority offer’s cancellation CTA text, creating clearer differentiation and a more tailored experience.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

• Navigate to Grow > Upgrades > Create new profile
• Select the required upgrade type and go to the "Customer tags" section.
  
  
  
  
  
  

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

How to create this offer in the Loop admin (Flows)

• Navigate to Retain > Flows > Create flow> Create your own workflow
• Go to the Add action under Then conditions, and navigate to the integration-based section.
  1. Select "Reward loyalty points (Okendo)" (or the equivalent option based on your connected loyalty app) and define the points/credits to reward.
     
     
     
     
     
     
     
     
  2. In reward notifications, the merchant can use the new variables to personalize the offer message (for example, to show current vs updated balance)

Personalization variables:

• {{okendo_points}}: Updated points balance after the flow runs and points are rewarded.
• {{old_okendo_points}}: Current loyalty points balance for the subscriber.

How to create this offer in the Loop admin (Reward journey)

• Navigate to Retain > Flows > Create flow> Reward journey
• Go to the reward journey section and choose the order no. on which the reward needs to be configured.
  1. Select "Reward loyalty points (Yotpo)" (or the equivalent option based on your connected loyalty app) and define the points/credits to reward.
     
     
     
     
     
     
     
     
  2. In reward texts, the merchant can use the new variables to personalize the offer message (for example, to show current vs updated balance)

Personalization variables:

• {{yotpo_points}}: Updated points balance after the flow runs and points are rewarded.
• {{old_yotpo_points}}: Current loyalty points balance for the subscriber.

Availability note:
This option will only be available in cancellation offers when the concerned loyalty app is connected with Loop.

Supported loyalty apps
Yotpo Loyalty
Influence
Rivo
Okendo
Rise.ai

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?
We’re excited to introduce a new feature that allows subscribers to gift their upcoming order from a separate action button in the customer portal. This gives subscribers the option to send their order as a gift to a friend, family member, or colleague, and deliver a pleasant and unexpected gift

How to enable the feature:

It’s a simple one-click configuration!

1. Go to Loop Admin > Customer portal > Preferences > Order actions > Gift order and enable the checkbox.
   
   
   

Customer portal experience:

• When a subscriber logs into the customer portal and clicks on the "Gift" button, a pop-up will appear with two options:
  - Gift upcoming order
  - Close
• Upon selecting "Gift upcoming order", a side drawer will open, prompting the subscriber to enter the recipient’s details. Once completed, they can click "Gift this order", and the order will be charged immediately. The subscriber's current upcoming order will be charged, and the future upcoming order schedule remains unchanged.
  
  
  
  
  
  

Admin portal experience:

• The gifted order will appear in the order schedule with a "Gift" badge, indicating that it has been gifted.
• Audit logs will capture the gift activity, ensuring full transparency for admins. The shipping price will be calculated based on the recipient's address. If the address is undeliverable, an error message will be displayed to the subscriber. After the gift order is processed, the newly added address and updated shipping price will be reverted to the original address and price in the subscription contract, ensuring the original contract remains unchanged. All of these actions will be recorded in the logs for better tracking and understanding.
  
  
  
  
  

Reports:

• The Subscription activity logs report now includes a filter for the event type "order_gifted_customer_portal", giving detailed insights into gift activities.

Important notes:

• Available only for shipping or local delivery subscriptions (Not available for store pickups).
• Not enabled for Zapiet stores.
• Not valid for subscriptions with anchor configurations.

Plan availability:
Loop Pro plan only

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

Why was this needed?
Previously, when the order schedule preference was set to “based on delivery,” there was no supported variable to display the scheduled delivery date in the main subscription view. The portal only showed when the last order was charged, and subscribers had to open an additional pop-up to view delivery details. This added friction and reduced clarity in the portal experience.

Configuration via Admin portal
Navigate to Customer portal > Themes > Texts > Order now flow texts and search for the following fields:

• “Last order details (Order schedule preference based on billing)”
• “Last order details before delivery (Order schedule preference based on delivery)”
• “Last order details after delivery (Order schedule preference based on delivery)”

Customer portal experience:

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

How to create this offer in the Loop admin

• Navigate to Retain > Cancellation flows > Offers > Create new offer
• Go to the Cancellation offer section and click "+ Add offer"
• Select "Add Yotpo loyalty points" (or the equivalent option based on your connected loyalty app) and define the points/credits to reward
  
  
  
  
  
  

In the offer details drawer, the merchant can use the new variables to personalize the offer message (for example, to show current vs updated balance)

Personalization variables
{{yotpo_points}}: current loyalty points balance for the subscriber.
{{new_yotpo_points}}: updated points balance after the subscriber accepts the offer.

Availability note:
This option will only be available in cancellation offers when the concerned loyalty app is connected with Loop.

Supported loyalty apps
Yotpo Loyalty
Influence
Rivo
Okendo
Rise.ai

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve added a new preference in the Upgrade flow: Multiple upgrade options visibility, with two ways to present upgrade choices:

• Show the highest priority product as selected in the upgrade profile (default)
• Show available SKU upgrade options so customers can choose what works best for them 🆕

By showing options directly, you improve upgrade discoverability and give customers more flexibility, helping drive higher upgrade conversions.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.