We've updated the sidebar navigation to make key sections easier to find. Bundles module has moved under Acquire, and Gift Subscriptions module now sits under Subscriptions.
Learn more about Bundles & Gift Subscriptions
Loyalty point redemption in Loop's customer portal is now restricted to users with an active Okendo account, keeping you aligned with consent requirements under loyalty programme regulations.
Users with a pending account still earn and see their points but are shown a configurable activation message in place of the redeem action, prompting them to activate before they can apply points. This message appears in the customer portal and the cancellation flow, and you can customize the text directly from Loop Admin Portal under Tools & Apps > Okendo Integration > Texts > Account activation message
Here’s everything we shipped for you in April 2026:
🎯 Acquire & Grow
🔁 Retention
🌟 Customer Experience
🛠️ Admin & Operations
⚙️ Platform Improvements
You can now upsell preset bundles directly through quick actions, making it easier to drive higher order value and product adoption from your existing subscribers.
Acquire subscribers on individual products and later prompt them to add curated bundles to their subscription or as a one-time add-on, all in a single click. Bundles will be added at the discounted price set in bundle admin, with no additional discounts applied.
You can now create and run campaigns for prepaid subscriptions, making it easier to target these subscribers based on different business use cases.
Whether you're running retention plays, upsells, or engagement campaigns, prepaid subscriptions are now fully supported alongside regular subscriptions in your campaign targeting.
You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.
Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.
We’ve enhanced the performance of Subscription activity logs, Cancellation logs, Transaction summary, Subscription sales, and Subscriber distribution reports, making them significantly faster and smoother to use.
Subscriptions containing preset bundles are now supported in bulk actions. You can now run operations like charge order, skip order, and update subscription details on these subscriptions at scale, just like standard subscriptions.
Actions that modify bundle line composition, such as swap or remove, still apply only to standalone products outside the bundle.
We no longer send customer notifications when you run reschedule or delay bulk actions, regardless of your store's notification settings. This prevents accidental communication during large-scale order changes.
You can now tag customers directly from the benefits page. These tags help you identify subscribers who were about to cancel, so you can build proactive retention strategies around them.
Use these tags to segment at-risk customers in tools like Klaviyo and run targeted re-engagement campaigns before they consider cancelling again.