You can now run A/B experiments on a Personalized upsell profile to find out which setup drives the most add-ons from recurring orders. Test the recommendation type, "See more" behavior, recommended items with their discounts, or the customer portal upsell banner, and compare Control (A) against Variant (B) on live subscribers.

Instead of guessing which discount, product mix or banner works best, you can pick a winner on actual upsell performance. Experiments appear in the same experiments listing, creation flow and results page you already use for Reward journeys and Cancellation flows.

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You can now change frequency in Flows when a new subscription is created. Change subscription frequency moves the whole subscription, and Swap product & change frequency moves one or more products. Each product gets its own correct selling plan, so a plan chosen for one product never applies to another.

Both actions let you keep the next order date or delay it to fit the new frequency. Change subscription frequency replaces the Change subscription plan action.

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You can now attach one optional treatment action to a retention offer, alongside discounts, gifts, and loyalty points. Choose from Skip, Delay, Order now, or Update payment method.

Offers can now resolve the customer's underlying concern, like timing or a failed card, instead of only sweetening the deal. You can also set a different treatment for each side of an A/B experiment.

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You can now automatically combine eligible orders from a customer’s multiple subscriptions into a single order and charge. Subscribers pay shipping once instead of several times when billing dates overlap.

Merged orders ship together, which simplifies fulfilment for you. Available on the Pro plan.

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You can now design cancellation flows around who is cancelling. Each profile targets a subscriber segment and carries its own benefits, reasons, retention offers, and win-back offers, so a loyal customer, a dormant one, and one stuck in dunning each see the right experience. A General profile is always there as a fallback.

Four new targeting conditions (days since last recurring order, cancellation attempted recently, subscription dunning status, and active subscription count) help you reach multi-sub, at-risk, and dormant customers separately. Everything lives in one shared library, so editing a reason or offer updates it across every profile while keeping a single save-rate history, and profile-level analytics show what works for each segment. We've also added a free shipping discount to retention offers and a gift order treatment for cancellation reasons, so a subscriber who says they have too much product can gift their next order and stay subscribed. 

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You can now connect Loop with Webshipper so subscribers can choose a new pickup point as part of updating their shipping address in the customer portal. Nearby pickup points load based on the new address, and the selection is saved to the subscription.

Future recurring orders use the updated pickup point, so you no longer step in when a customer moves. It’s especially useful if you serve European customers, where pickup-point delivery is common.

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You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.

A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.

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You can now show subscribers an instant win-back offer right after they confirm cancellation, instead of relying only on a delayed email campaign. A banner appears on the portal page with a live countdown, giving you a real-time shot at recovery while intent to cancel is still fresh.

Clicking the banner opens the offer in a drawer. Accepting reactivates the subscription instantly with the offer applied, and declining leaves the banner up until it expires, so subscribers can still come back to it. Offers only ever appear after cancellation is confirmed, never as a blocker in the flow.

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You can now generate Failed Payment Recovery links for specific subscriptions even if they haven't entered dunning. Simply target subscriptions using filters or upload a CSV of subscription IDs to proactively ask customers to update their payment method before renewal.

Perfect for payment gateway migrations, store migrations, and reducing involuntary churn through early payment updates.

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You can now reward subscribers for buying more by setting tiered discounts that grow with order quantity or order value. Instead of a flat percentage, savings scale as subscribers add more, nudging larger orders and lifting AOV.

A discount widget in the customer portal shows subscribers the offers they can unlock by crossing each order size or value milestone. Built-in analytics let you track views, units added, and revenue with period-over-period comparison, filterable by entity, date range, and channel.

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