You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.
A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.
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You can now show subscribers an instant win-back offer right after they confirm cancellation, instead of relying only on a delayed email campaign. A banner appears on the portal page with a live countdown, giving you a real-time shot at recovery while intent to cancel is still fresh.
Clicking the banner opens the offer in a drawer. Accepting reactivates the subscription instantly with the offer applied, and declining leaves the banner up until it expires, so subscribers can still come back to it. Offers only ever appear after cancellation is confirmed, never as a blocker in the flow.
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You can now generate Failed Payment Recovery links for specific subscriptions even if they haven't entered dunning. Simply target subscriptions using filters or upload a CSV of subscription IDs to proactively ask customers to update their payment method before renewal.
Perfect for payment gateway migrations, store migrations, and reducing involuntary churn through early payment updates.
You can now reward subscribers for buying more by setting tiered discounts that grow with order quantity or order value. Instead of a flat percentage, savings scale as subscribers add more, nudging larger orders and lifting AOV.
A discount widget in the customer portal shows subscribers the offers they can unlock by crossing each order size or value milestone. Built-in analytics let you track views, units added, and revenue with period-over-period comparison, filterable by entity, date range, and channel.
If you run a tiered membership model, you can now let subscribers upgrade to a higher-priced plan mid-cycle, with an immediate prorated charge for the remaining billing period.
We've added new upgrade types and configurable proration methods, with activity logs tracking the before and after state of every upgrade.
You can now use Shopify markets with Loop to display the correct regional pricing and product availability to subscribers everywhere it matters, from swaps and upgrades to BYOB and campaigns.
Loop detects each subscriber's market from their shipping address and applies the pricing you've configured in Shopify, so a subscriber in Germany sees EUR and one in Canada sees CAD without any manual work. Prices sync automatically from Shopify, with a manual re-sync option available on the new markets page.
Prepaid subscribers are your most committed customers having already paid upfront for multiple orders. Now you can upsell to them directly in the customer portal, unlocking AOV growth from your highest-LTV cohort.
We've added a new global preference to enable prepaid upsell, along with dedicated profile conditions ("Is prepaid subscription" and "Is not prepaid subscription") so you can target or exclude prepaid customers precisely. All recommendation types, flexible discounting, and full analytics tracking are supported out of the box.
You can now add, update, and remove subscription and line attributes directly through Bulk actions and Flows — along with new conditions to filter subscriptions based on whether an attribute is present.
This gives you more control over subscription data at scale, whether you're storing nutritional info per product, pet details per subscription, or any custom data that drives your workflows.
You can now add or remove backup payment methods on subscriptions using two new Admin API endpoints — helping improve payment recovery and reduce failed billing.
For brands using a headless customer portal, a dedicated URL is also available to collect backup payment methods directly from subscribers.
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You can now reward loyalty points or store credits as a Flow or Reward journey action, delivered through your connected loyalty app. Supported apps include Yotpo Loyalty, Influence, Rivo, Okendo, and Rise.ai.
This gives subscribers more flexibility to redeem value on their own terms, rather than being limited to a fixed gift or discount. New personalization variables also let you show current and updated balances in reward notifications.