We’re excited to launch a post-checkout processing buffer for checkout orders. Add a buffer so post-purchase apps (AfterSell, Rebuy, etc.) can finish updates before Loop syncs the order and run flows. This captures the final tags and attributes and ensures accurate subscription creation with reliable automations, eliminating the previous lag that led to inconsistent Flow triggers.

What’s new

• A configurable buffer of 5/ 10/ 15 minutes before Loop processes checkout orders.
• This buffer lets post-purchase actions finish first, so subscription logic and Flow automations run on the final order attributes.

Where to find it
Settings → General → Billing Preferences → Delay order processing for checkout orders

Note: This setting is only available on Pro plan in closed beta phase. Get it enabled on your store by reaching out to your success manager or our support team on support@loopwork.co.

1. Richpanel x Loop integration - Sync Loop subscription data into Richpanel and provide your CX team the right tools to resolve tickets seamlessly. You can also take the following subscription actions directly from Richpanel:

• Cancel a subscription
• Pause a subscription
• Set the next billing date
• Trigger the next shipment

Read more details from here. 

2. Improve upsell conversion using Loyalty points - Show final product price in upsell section with loyalty points discount applied, making discounts visible upfront. Lower product prices result in greater conversion rates. Read more

Make every swap count! With Personalised Swap Profiles, brands can now curate relevant product alternatives for different subscriber segments showing each customer only what’s truly right for them.

No more cluttered swap drawers or irrelevant options - deliver personalized product recommendations that help subscribers find a better fit instead of cancelling.

💡 Why this matters

When subscribers see meaningful alternatives, they’re far more likely to swap instead of cancel. This feature helps brands build personalized retention journeys that feel guided, relevant, and on-brand.

Key highlights

• Personalized experiences: Create multiple swap profiles for different product types or customer tags.
• Smart mapping: Define one-to-many mappings between products or variants.
• Flexible setup: Choose between grouped (product-level) or direct (variant-level) displays.
• Built-in incentives: Add discounts or offers to encourage successful swaps.
• Cancellation integration: Link personalized profiles directly within your cancellation flows.

Where to find it

Loop Admin → Retain → Swap → Create Profile → Personalized Swap Profile

• Personalized swap profiles are only available on the PRO plan.
• General swap profile remains available for all stores.

Ready to Get Started?
Turn cancellations into conversions with curated, contextual product swaps.
Personalized swaps = happier subscribers, lower churn. 💫

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve expanded Upsell Analytics to show not just what was added, but what actually sold, with clearer breakdowns by items, profiles, campaigns, and quick actions, so brands can tie upsell efforts to realized revenue accurately.

What’s new

• “Actual sold” (in Upsell → Added tab)
  Reflects revenue realized till now from upsell products that were added in the selected time window.
  Example: Products added date selected as "1 Aug to 31 Aug 2025" --> Actual sold will show the revenue realised till now from all the upsell products added in the above time frame.

• "Total revenue till date" in following tables on Upsell → Added tabfor detailed breakdown
  • Item wise performance
    
    
  • Upsell profiles performance
    
    
    
    
    
• General upsell profile analytics: Similar to personalized upsell profiles now brands can also analyse general profile performance under "Upsell profile performance" and "Upsell profile product wise performance"
  

• Upsell quick action performance report: Report to anlayse quick action x product wise upsell performance report to analyse products added and actual revenue realized.
• Campaign performance report: Report to anlayse campaign x product wise upsell performance report to analyse products and actual revenue realized.
  
  
  
• Campaigns filter: Global filter across "Added" and "Sold" tab to quickly filter upsell performance from "Campaign" as a channel.
  
  
  
• Graphs on Sold tab: Track revenue realization over time and the channel-wise distribution of realized revenue.
  

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

With BFCM around the corner, brands can now tap into the scarcity principle to boost revenue realization. The new Limited-Time Order Now Campaign lets you nudge subscribers to place their next order sooner — with irresistible, time-bound offers.

Example: “Order now to get 40% off your entire order. Offer valid till 31st Oct only.”

Why This Matters
Traditional campaigns often lack immediacy. With this update, brands can create urgency-driven offers that not only excite subscribers but also accelerate order placement — leading to higher revenue realization and improved inventory turnover.

Key Highlights

🖼️ Interactive Banners
Showcase vibrant, attention-grabbing banners in the Customer Portal to ensure subscribers discover ongoing campaign offers.

🎁 Incentive Options
Delight subscribers with a free gift or exclusive discount when they complete an order during the campaign.

⏰ Limited-Time Offers
Easily schedule campaign start and end date-time — no need for manual intervention to start or stop offers.

🚫 Offer Limits
Once a subscriber avails the offer, the banner disappears automatically and campaign links auto-expire to ensure fairness and avoid repeated redemptions.

How to Set It Up
Go to Loop Admin → Campaigns → Create Campaign → Order Now

• Define offer text and incentive
• Set campaign duration
• Add banner creative for the customer portal

The Benefit
Turn your portal into a real-time revenue engine by combining urgency, exclusivity, and automation — just in time for BFCM.

Ready to Get Started?
Create your Order Now campaign today and convert urgency into higher revenue.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

With BFCM just around the corner, Loop Campaigns are getting a powerful upgrade!  Brands can now run multi-product upsell and cross-sell campaigns with limited-time offers to drive urgency, increase AOV, and boost conversions directly from the customer portal.

Example: “Subscriber exclusive deal: Get any add-on at 40% off — offer valid till 31st Oct!”

Why This Matters

Earlier, campaigns relied heavily on emails leading to poor visibility and low action rates. With this upgrade, brands can now bring campaign discovery inside the customer portal, where subscribers manage their subscriptions - leading to higher engagement and faster conversions.

What’s New

Brands can now host campaign banners directly in the customer portal—no more missed offers. Subscribers can explore ongoing deals, swipe through multiple offers, and redeem with one click. Once redeemed, the banner disappears automatically for that subscription.

• Customer Portal Banners: Showcase active offers directly in the portal for instant discovery and redemption. Subscribers can swipe through multiple campaigns, and redeemed banners disappear automatically.
• Multi-product Upsell/Cross-sell: Add multiple products to one campaign, set discounts for the sale period, and display all add-ons in an interactive offer drawer (HTML-supported text).
• Limited-time Offers: Schedule start and end times to automate campaign visibility and expiry—no manual toggling needed.
• Smart Redemption Control: Each subscriber can redeem the offer only once, preventing discount misuse.
  
• Customizable Layout: Adjust banner placement via Customer Portal → Themes → Layout → Subscription Details Page → Campaign Banner
  
  

How to Set It Up

1. Go to Loop Admin → Campaigns → Create Campaign → Upsell/Cross-sell Product
   
   
2. Choose the audience or subscription filters
   
   
3. Select multiple products and set the discount
   
   
4. Define offer duration and configure banner + drawer texts
   
   
5. Publish and watch engagement soar 

 Banner placement can be customized via
 Customer Portal > Themes > Layout > Subscription Details Page > Campaign Banner.

The Benefit

This BFCM, transform your portal into a conversion engine — combining urgency, exclusivity, and seamless product discovery.

Ready to Launch Your BFCM Campaign?
Create your multi-product upsell campaign today and turn subscriber engagement into lasting revenue.

Also new for BFCM: We’ve launched the Order Now (Limited-Time) Campaign perfect for creating urgency and boosting order realisation. Don’t miss checking it out!

Need help?
Reach out to support@loopwork.co or contact your success manager.

✨ New Features

1. Reward journey flow templates - Reward flow template help you easily design, manage, and implement subscriber reward programs, such as adding  discounts or offering mystery rewards at various order milestones, without the trouble of creating multiple flows for different triggers and orders. Learn more.

2. Smart personalized upsell recommendations - Deliver dynamic, tailored upsell suggestions based on your subscribers' preferences and purchase history, effortlessly boosting conversions. Learn more.

3. Upgrade multiple products on checkout - Effortlessly convert multiple one-time products to subscriptions on checkout with a single click, enhancing convenience and boosting conversions. Learn more.

4. Custom treatment actions for better customer retention - Discounts are not the only way to prevent churn. Sometimes the best “treatment” is human guidance, or better education on product usage. With custom treatment actions you can do just, with zero custom development. Learn more.

5. Modern bundle layout - With just one click, switch from the old stacked view to this upgraded layout that enhances both the shopping and subscription experience. Learn more.

⤴️ Improvements

1. Bundle load time has been drastically reduced, from 3-4 seconds to under 1 second, leading to better conversions on storefront.

2. Bundle buying is now smarter on storefront, remembering your selections even if you're accidentally redirected to a different page, eliminating the need to start selection from scratch. 

3. New condition in Flows - Subscription Attributes: Using this, brands can set up conditions of flows based on the subscription attributes keys.

4. Navigation within the app is now easier! Press Command/Ctrl+K to open the quick nav, type what you need (e.g., “subscriptions,” “flows,” “cohorts”), and hit Enter to jump straight to it.

5. Bulk actions are now safer: we default to specific subscriptions selection and specific products (not all) when updating product prices. and prefill your email for alerts, so broad changes happen only when you intend them.

6. Extend or cap prepaid subscriptions without creating new ones - raise max cycles when subscribers want to continue, or set of delivery cycles. Options match deliveries per cycle and can’t go below completed orders, so credits reconcile cleanly and accidental expiries are avoided.

7. Handling Shopify orders with expired/voided payment status: Loop now auto-fails expired or voided Shopify orders, stops retries so unpaid orders aren’t accidentally fulfilled.

⤴️ Reporting and Analytics

1. Acquisition Product Filter in Cohort Analytics - Segment cohorts by the product bought at subscription start to compare retention, revenue, and order patterns—revealing which products, plans and frequencies drive long-term subscriber value. Learn more.

2. Analyze payments by country - Use the new filter and country-wise distribution table in Analytics → Payment → Overview to compare success and failure rates across countries. Learn more.

3. Subscriptions summary report now supports weekly and monthly views, longer ranges beyond 90 days, and faster performance with optimized queries. Learn more.

4. Subscribers report now includes “churned date” and “last cancelled subscription date,” enabling you to filter churned subscribers and run targeted reactivation campaigns. Learn more.

5. We have removed the standalone page for Subscriptions analytics and have clubbed those analytics inside Subscribers analytics page. Motivation was to simplify core metrics reporting in Loop and shift merchant focus from tracking subscription level metrics to customer level trends. Learn more.

Link to Aug'25 product updates