You can now use Shopify markets with Loop to display the correct regional pricing and product availability to subscribers everywhere it matters, from swaps and upgrades to BYOB and campaigns.

Loop detects each subscriber's market from their shipping address and applies the pricing you've configured in Shopify, so a subscriber in Germany sees EUR and one in Canada sees CAD without any manual work. Prices sync automatically from Shopify, with a manual re-sync option available on the new markets page.

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Prepaid subscribers are your most committed customers having already paid upfront for multiple orders. Now you can upsell to them directly in the customer portal, unlocking AOV growth from your highest-LTV cohort.

We've added a new global preference to enable prepaid upsell, along with dedicated profile conditions ("Is prepaid subscription" and "Is not prepaid subscription") so you can target or exclude prepaid customers precisely. All recommendation types, flexible discounting, and full analytics tracking are supported out of the box.

You can now add, update, and remove subscription and line attributes directly through Bulk actions and Flows — along with new conditions to filter subscriptions based on whether an attribute is present.

This gives you more control over subscription data at scale, whether you're storing nutritional info per product, pet details per subscription, or any custom data that drives your workflows.

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You can now add or remove backup payment methods on subscriptions using two new Admin API endpoints — helping improve payment recovery and reduce failed billing.

For brands using a headless customer portal, a dedicated URL is also available to collect backup payment methods directly from subscribers.

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1. Add backup payment method

2. Remove backup payment method endpoint 

You can now reward loyalty points or store credits as a Flow or Reward journey action, delivered through your connected loyalty app. Supported apps include Yotpo Loyalty, Influence, Rivo, Okendo, and Rise.ai.

This gives subscribers more flexibility to redeem value on their own terms, rather than being limited to a fixed gift or discount. New personalization variables also let you show current and updated balances in reward notifications.

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Subscribers can now send their upcoming order as a gift to someone else, directly from the customer portal with a single click. They enter the recipient's details, the order is charged immediately, and their regular subscription schedule stays unchanged.

Gift orders are tracked in the admin portal with a "Gift" badge, captured in audit logs, and filterable in Subscription activity reports. Available on the Loop Pro plan.

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1. Admin Portal setup

2. Customer Portal view

You can now Reward loyalty points or store credits as a cancellation offer, giving subscribers a more flexible reason to stay, since they can redeem the value however they prefer.

This adds a new offer type alongside discounts and gifts, with personalization variables to show current and updated balances in your offer messaging. Works with Yotpo Loyalty, Influence, Rivo, Okendo, and Rise.ai.

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We've improved how payment analytics are tracked, splitting the payment lifecycle into three distinct stages: First Attempt, First Cycle Recovery, and Multiple Cycle Recovery.

Previously, payments still under recovery were included in success metrics, which skewed results. Now, under-recovery is tracked separately, giving you accurate success, recovered, and lost rates — and a clearer picture of where in the payment lifecycle issues are actually happening.

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You can now create upgrade campaigns that combine SKU upgrades, frequency changes, and quantity increases, each paired with configurable discounts — and trigger them in the customer portal or through apps like Klaviyo.

Whether you're nudging a subscriber toward a premium variant, bundling into a larger delivery cadence, or scaling quantity with incentives, upgrades now happen seamlessly without cancellation and re-subscription.

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You can now use a "Subscription created at" condition to trigger different experiences based on when a subscription was created, with support for both rolling windows (like last 30 days) and absolute date ranges.

This unlocks acquisition-aware retention logic: stronger save offers for new subscribers, benefit-led messaging for mid-lifecycle, and loyalty perks for long-tenure customers. Available across Flows, Benefits, Reasons, and Offers.

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