We’ve launched a new feature to help brands incentivise subscribers to upgrade their quantity in the same SKU. Now, subscribers can receive enticing discounts based on their quantity upgrades, giving brands more flexibility in managing subscription offerings.

How does it help?
This feature enables merchants to control better and incentivise upgrades, increasing customer loyalty with personalised discounts based on upgraded quantities, while enhancing the overall subscription experience.

How it works:

• Upgrade offers: Brands can now offer subscribers discounts to upgrade to larger quantities, e.g., from 1 quantity every month to 3 quantities every 3 months, at discounted rates.
  
  

  
  
  
  

  
  

  
  
  Offer examples:
  - Buy 2, deliver every 2 months & get 20% off
  - Buy 3, deliver every 3 months & get 30% off
  
  

  Let's say a subscriber is acquired with 1 quantity delivered every month.
  
  

• Now customer with 1 quantity subscribed to deliver every month will see both offers since the subscribed quantity is less than both the offer quantities. Accepting the "Buy 2 get 20% off" offer, quantity will be updated to 2, and frequency will be changed to deliver every 2 months.
• With quantity 2, only the "Buy 3, deliver every 3 months & get 30% off" upgrade offer will be shown. However, if the subscriber manually increases the quantity to 3, the upgrade offer for 3 qty(30% off) will not be auto-applied, the offer for 2 quantity (i.e. 20% off) will be carried forward to 3 qty.
• With quantity 2 and its offer - Buy get & get 20% off, if the subscriber manually reduces the quantity to 1, the offer for 2 quantity (20% off) will be auto-removed since it's no longer applicable.

Customer portal view:

• Quantity upgrade offers are only available for single-product subscriptions (like other upgrade offers).
• Manual changes in quantity will not auto-apply the upgraded offer for higher quantities (e.g., 3), but the previous offer (e.g., 2 quantity) will carry forward.
• No quantity upgrade offers are available via Loop APIs at this time.
• Selling plan discountswill be removed if brands opt for specific discounts other than those based on selling plans, with the new upgrade offer discount applied instead.