Streaks is a powerful method to unlock reliable recurring revenue, incentivising subscribers to build consistent habits by placing orders on schedule.

Why Streaks matter?

🔍 Roughly 60–70% of customer portal actions are negative — like Skip, Cancel, or Pause.
📉 Only 50–60% of 2nd orders are even attempted. Most are lost to negative actions.

This means your subscribers often don't build consistent habits with your products, leading to poor outcomes for them and lost recurring revenue for you.

What’s new?

✅ Gamify the subscription experience
Motivate subscribers to build positive, consistent habits by unlocking milestone-based rewards — but only when they place orders on time.

🎁 Offer exciting, tiered rewards
Set up progressive rewards like free gifts or exclusive discounts that subscribers can earn by maintaining their order streaks.

🔄 Personalized Streak programs
Design streaks based on order frequency, products, or selling plans. When multiple streaks apply, we’ll automatically enrol subscribers into the most rewarding one.

⏳ Flexible grace period
Allow subscribers to maintain streaks even when life gets in the way — like travel delays — with grace period.

💪 Drive consistency, build loyalty
Help your subscribers stay consistent and feel good about their progress, fostering deeper brand loyalty and improving long-term retention.

How to set it up?

Go to Retain > Streaks > Create Streak > Program
✔️ Name your program
✔️ Select subscription frequency
✔️ Define order milestones + grace periods
✔️ Set eligibility conditions (products & selling plans)
✔️ Add milestone rewards (discounts, gifts)
✔️ Add a motivational quote for every milestone

📝 Note: For subscriptions enrolled in Streaks, only the Streak banner will be displayed (Flow reward banners will be hidden).

How does a streak break?

A streak will only break if a subscriber fails to place an order by the scheduled date + grace period. 

Note: Actions like pause, cancel, skip, or reschedule do not break the streak, as they’re reversible. Subscribers can always come back and place the next order within the grace period to maintain their streak.

Plan availability

Only available on Loop Pro plan

Need help?

We’re happy to help you configure it. Reach out to support@loopwork.co or get in touch with your success manager.

1. Rise AI <> Loop integration - Subscribers can now use store credits on their subscription orders and view their credit usage history within customer portal itself. Learn more.

2. Bubblehouse improvements 

• Loyalty points are now credited back to the customer loyalty wallet after discount removal enhancing customer trust. 
• You can now configure discount code titles to match your brand tonality.

• Customers can now login to their bubblehouse loyalty page directly via Loop loyalty widget making it more convenient for users to view loyalty perks in depth. 

  • A new preference has been created to enable this. Head over to Loop > Apps> Bubblehouse > set-up instructions tab to enable this preference.

3. 3rd party marketing app integrations - A new event, Line Changed, has been introduced. It is triggered whenever a line action - such as adding, removing, or swapping a line - is performed by the customer, admin, or system on a subscription contract ensuring complete sync between Loop and other 3p marketing apps. 

1. [New] Upgrade profiles -You can now show upgrade profiles to your customer with our APIs. Following API endpoint have been released:

• Fetch upgrade profiles - This endpoint allows you to fetch all the applicable active upgrade profile for the subscription contract.
• Upgrade profile action - This endpoint is used to log the view and rejection of the upgrade profile offered to a user. It accepts the upgrade profileId and viewType input and logs the information into the system's database for analytics purposes.
• Apply upgrade profile - This endpoint allows you to apply the upgrade profile for the subscription contract.
  
  

2. Custom attribute - A new functionality to add `customAttributes` in add line, add line once and bulk line update (lines to add) have been released. Use this to store line level custom information required for brand specific use-cases. This functionality has been released for both Storefront and Admin API.

3. Order processing improvement - Few major improvements have been done to handle immediate order processing ensuring faster and more reliable execution. This enhancement applies to all four order sources ( Admin API, Storefront API, Admin Portal, Customer Portal) and covers the following actions:

• Checkout
• Checkout Reactivate
• Place Order
• Resume & Charge Immediately
• Reactivate & Charge Immediately 

We’ve made Add Product campaigns more flexible — and far more powerful. Now, brands can customise the texts, discounts and purchase options shown in the Add Product drawer to match the tone, urgency, and purpose of each campaign.

Why it matters

The add product campaign drawer isn't just a utility — it's a moment to convert. And when that moment aligns with the campaign's intent, you're more likely to win an upsell.

💡 Think tailored messaging for tailored offers:

• Launching a new product? Use “Exclusive access to new arrivals”
• Running a flash deal? Go with “Limited time offer, don’t miss out”
• Promoting a seasonal item? Try “Just in for the season”

What's new

📝 Configurable drawer titles
Set custom titles for each Add Product campaign to reflect your message and grab attention.

🎯 Tailored CTA buttons
Instead of generic copy like “Add product one-time” or “Add as subscription,” your campaigns can now use high-converting CTAs like:
✅ “Accept offer”
❌ “Decline offer”

📦 Independence from upsell settings
Campaign Actions have become fully decoupled from standard upsell logic, giving you even more control in terms of discounting and text messaging.

Get started now
Head to Retain > Quick actions > Campaign actions > Generate quick actions > Add product

• Select product, purchase options and discount value to be offered in the campaign.
• Configure campaign-specific texts to drive higher conversion.
• Select subscriptions to generate a manual campaign action list or sync the list to Klaviyo. 

Need help setting this up?

Reach out to support@loopwork.co or connect with your success manager.

Let’s make every campaign count.

Update Shipping price action is now available for subscription creation and product modification in flows. This can be useful to avoid extra shipping charges levied on one-time products when subscription-specific rates have been configured in Loop. 

Due to limitation of Shopify shipping, mixed carts may lead to extra shipping as Shopify considers one-time and subscription items differently when calculating shipping charges. Now, with update shipping price action, you can easily configure workflows, specifying shipping price amount for a given cart value or product weight or combination of both. 

How to setup?

• Action can be setup easily by creating flows and selecting Update shipping action from the list of available actions.
• When the action is selected, you can configure the shipping rate and shipping method title based on your workflow requirements.
• Action is currently supported only for shipping delivery method and not for pickup and local delivery.

Restrictions wrt auto-update settings

• Ensure that the auto-update shipping prices settings is disabled for subscription creation and product modification trigger. 
• otherwise, the update shipping price action will come disabled in flows as per the auto-update shipping setting status for respective triggers.
• No restriction will be imposed for the shipping address update trigger.
• If a flow is created using the update shipping price action, and the auto-update setting is later turned on, then the flow will be marked as failed, and the auto-update shipping prices will override the manual shipping price action. 
• A banner will also appear as a warning to either turn-off the auto-update settings or to remove the manual update action.

With the Rise.ai + Loop integration, customers can now use store credits on their subscription orders — making every recurring charge feel like a reward!

What’s new?

• See credits up front: Customers can view available store credits right inside the Loop customer portal. No guessing, no digging.
• Use credits on subscriptions: Customers can apply store credits to upcoming subscription orders — and can remove them anytime if they change their mind. Unused credits go straight back to their wallet.
• Smarter and more rewarding experiences: Show store credit info directly in cancellation flows and notifications — plus offer “Redeem store credits” as a save option in cancellation flows to retain them.

Refer to the detailed step-by-step guide to learn more about the integration steps.

Previous Behavior
Earlier, charge offsets could only be customized at the country level. With this update, you can now set different charge offsets based on the province, enabling more granular control over location-based billing.

How to access the feature?

1. Navigate to Loop > settings > Order schedule preferences.
2. Select order schedule based on delivery and set the default charge offset.
   1. Please note this charge offset will be applied default to all the subscriptions.
      
      
3. Select the setting > available only for selected locations and select the charge offset and select the different locations.
   1. Please note : you can add multiple conditions for different locations.
      
4. Click on save to save the charge offset configurations.

We are excited to launch our new Button group widget template - now available for all our users. With this release, we now offer 2 different widget templates with the other being the default Radio Group template.

This new template provides a column-based layout showing subscription and one-time purchase options in a single row. The compact design allows you to provide a sleek purchase experience making it easier for your customers to decide and subscribe faster.

Key benefits:

• Intuitive button group selection: A sleek, user-friendly layout making the purchase option selection easier and faster.
• Optimized for mobile: All options, pricing, and benefits are neatly displayed in one compact view, enhancing the shopping experience on mobile devices.
• Compatible with multiple plans: If your product offers multiple plans, an additional button/tile will appear for each plan, showing your customers all subscription choices available.

How to implement?

• Go to Acquire > Widgets > Specific widget > Configuration > Widget layout
• Under widget layout, you can choose between Radio group and Button group options.

✨ New Features 

1. Subscriber analytics - Track your subscriber base closely starting from acquisition source(plan, product, frequency) to their growth, churn and revenue contribution in the overall business. Learn more.

2. Cancellation analytics - Understanding subscriber behaviour and optimising retention strategies across the entire subscriber lifecycle with more actionable insights into why subscribers cancel, when it happens, and what it costs you. Learn more.

3. Mystery reward - Engage and reward your subscribers on churn hotspots with a mystery reward experience to prevent negative actions like Skip, Pause, Cancel and plug revenue leakage. Learn more.

4. Converting widget layouts - Amplify your subscription acquisition efforts by trying out different widget layouts that convert better. Loop now offers three layouts.  Learn more.

5. Upsell analytics - Equip yourself with granular insights to fine-tune your upsell game with almost real-time tracking of which offers are working and where hidden revenue lies. Learn more.

⤴️ Improvements

1. Improved reports listing UI - View all reports available in a single page with search and filters functionality.

2. Cancellation reason filter in campaign action -  Target reactivation campaigns based on specific cancellation reasons for higher conversion.

3. One-click acceptance of cancellation offer - In case of multiple retention offers, the top one is now selected by default with an "Accept Offer" button to drive instant conversion.

4.  Improved ShopPay dunning - ShopPay customers now default to in-app card updates for smoother payment recovery.

5. Rearrange cancellation treatment actions - Maximise the save rate by prioritising relevant cancellation treatment actions against each cancellation reason.

6. Configure charge offset by location - Set different charge offsets based on the province, enabling more granular control over location-based billing. 

7. Bundle improvements - Multiple quality of life improvements for Build your Bundle, like International money formatting on the bundle builder page, configure the default selling plan, and tag one-time bundle orders.

1. [New] Rivo Integration - View loyalty points and unused discount coupons directly in the Loop customer portal. Convert one-time buyers into repeat customers with seamless loyalty experiences. Learn more.

2. 3P marketing integrations - A new key `bundleVariantName`  has been added in case of preset and BYOB - Fixed bundles to allow merchants to show the bundle variant name in emails.

3. Dunning order improvement for Zapiet - Now you can configure the preference `Shift future scheduled orders too when the payment fails and will be retried` under payment recovery. With this setting, the future order schedule will be recalculated according to the Zapiet configurations if the current order is rescheduled due to dunning retry settings.