We’ve added powerful new tools to help you optimize your payment recovery strategies. Our new Backup payment metrics and Payment recovery tracking features give you valuable insights into your payment success rates, so you can improve your recovery tactics and reduce churn.

Backup Payment Metrics in Payment Analytics

We’ve introduced Backup Payment Metrics, allowing you to track the performance of backup payment methods. These new metrics help you understand how effective your backup payment methods are, and enable better decision-making for payment recovery.

Key Highlights:

• Monitor backup payment attempts and recovery rates.
• Evaluate the effectiveness of backup payment methods.

To get started, ensure that the backup payment method is enabled in Loop.

Payment Recovery: Card Updates vs Retries

Now, you can track whether your payment recovery happens through card updates or retries, making it easier to measure the success of both methods.

New Metrics:

• Recovery contribution split: See how much each recovery method contributes to overall success within a selected time period.
• Recovered via card update: Track subscriptions that were recovered by updating payment methods before the next payment attempt.
• Recovered via retries: Measure how successful retries are in recovering payments based on your configured retry days.
• Recovery contribution trend: Track trends in overall recovery and the share of success between card updates and retries.
• Failure reason-wise recovery contribution: Get detailed insights into recovery success, broken down by each payment failure reason.

Start tracking and optimize your payment recovery process with these new features!

Need help?

Reach out to support@loopwork.co or get in touch with your success manager.

We’re excited to launch our first smart upsell profile to feature best selling products on the customer portal. Designed to boost your revenue by providing dynamic product recommendations to your subscribers with just a few clicks!

What’s new?

🎯 Best-selling upsell profile
Easily create an upsell profile that showcases your best-selling products to drive more conversions.

⚙️ Complete control
Include or exclude specific products from the best-seller list with simple recommendation rules.

💸 Configure discounts & purchase options
Seamlessly apply discounts and purchase options to best-sellers in one swift action.

🛠️ Switch to curated lists
Switch from displaying best-sellers to a handpicked selection of products whenever needed.

How to Set It Up?

1. Navigate to Grow > Upsells > Personalized Upsell Profile > Create Profile.
2. Enter Profile Details: Name your profile and set conditions.
3. Select Recommendation Type: Choose Best-selling Products.
4. Filter Products: Use recommendation rules to exclude specific items.
5. Set Purchase Options & Discounts: Apply them across all best-sellers with one click.

Availability:

This feature is available exclusively for Pro plan users.

Need help?

Reach out to support@loopwork.co or get in touch with your success manager.

We’re excited to roll out new reports and improvements that will provide you with more granular insights and make reporting easier than ever before. Here’s what’s new:

New Reports 

We’ve introduced two powerful new reports, Processed Order Line Items and Checkout Order Line Items.

How is this helpful?
For merchants seeking granular data, these reports capture every line item associated with a subscription order, helping you differentiate between subscription items and one-time add-ons.

Major columns in these reports include:

• Order placed at
• Loop order ID
• Shopify order ID and number
• Subscription ID
• Product name, price, and quantity
• Discounted total
• Is upsell
• Is one-time added

Reporting Improvements

We’ve also made several reporting improvements to enhance your analytics experience.

• "Marked for Cancellation": Merchants can now easily identify prepaid subscriptions marked for cancellation in the subscriptions report, enabling proactive customer reach-outs to prevent churn.

• Currency Column: We’ve added a currency column in the subscribed products report with a filter to provide better currency tracking and analysis.

• Plan Name Filter: Now you can filter for "Deleted Plan" to help identify products without an active selling plan, improving data accuracy.

• Line Item Attributes Column: This column now tracks custom attributes set on subscriptions, allowing for deeper customization and tracking.

• Order Tags Column: The order tags column and filter are now available in Checkout and Processed Orders report for better tracking of A/B test results and specific order conditions.

• Inventory Forecast Report: A SKU filter has been added, helping merchants track the inventory forecast for products sharing the same SKU code, improving stock management.
  
  
  
  
  
• Last Payment Attempted Date: This new column in the Subscription Report makes it easier to track failed payments and identify subscriptions that require follow-up action.

• Delivery and Billing Interval Filters: Added to the Processed Orders report to help analyze failed orders, track payment issues, and assist in internal accounting purposes.

• Delivery Country Filter: Now live in Processed Orders and Transaction Logs reports, enabling country-level analysis for better payment realization insights, especially useful for merchants with international customer bases.

We’re committed to continuously improving your reporting experience and helping you unlock valuable insights to drive growth and optimize your operations!

Need help?

Reach out to support@loopwork.co or get in touch with your success manager.

What’s new?

We’re excited to introduce a new feature that allows your subscribers to gift their upcoming order instead of skipping it. This gives subscribers the option to send their order as a gift to a friend, family member, or colleague, turning a skipped order into a pleasant and unexpected gift.

How it helps:

• Brand's POV:
  Brands no longer lose revenue when a subscriber skips an order. With the "Gift" option, the brand still receives the expected recurring revenue.
• Subscriber's POV:
  For subscribers, this feature creates an "Aha!" moment for their loved ones. If they were planning to skip their upcoming order, they can now turn it into a thoughtful surprise gift for someone special.

How to enable the feature:

It’s a simple one-click configuration!

1. Go to Loop Admin > Customer Portal > Preferences > Order Actions > Skip Order
2. Enable the checkbox "Allow subscribers to gift an order instead of skipping"

Customer portal experience:

• When a subscriber logs into the customer portal and clicks on the "Skip" button, a pop-up will appear with two options: Skip order and Gift upcoming order
• Upon selecting "Gift upcoming order", a side drawer will open, prompting the subscriber to enter the recipient’s details. Once completed, they can click "Gift this order", and the order will be charged immediately. The upcoming order schedule will remain unchanged.
• The shipping price will be calculated based on the recipient's address. If the address is undeliverable, an error message will be displayed to the subscriber.

Admin portal experience:

• The gifted order will appear in the order schedule with a "Gift" badge, indicating that it has been gifted.
• Audit logs will capture the gift activity, ensuring full transparency for admins.
• After the gift order is processed, the newly added address and updated shipping price will revert to the original details, ensuring the original subscription contract remains unchanged. All activities will be recorded in the logs for better tracking and understanding.

Reports:

• A new "Gift instead of skip" column has been added to the Processed Orders report (Boolean value).
• The Subscription Activity Logs now includes a filter for the event type "order_gifted_instead_of_skip", providing detailed insights into gift activities.

Important notes:

• Available only for shipping or local delivery subscriptions (Not available for store pickups).
• Not enabled for Zapiet stores.
• Not valid for subscriptions with anchor configurations.

Plan availability:
Loop Pro plan only

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s New? 

We’re excited to announce that multiple flow triggers can now be configured in a single flow! This major update eliminates the need for repetitive flow setups, making the process of managing flows easier and more efficient for brands.

How It’s Useful

Reduce Setup Effort: Instead of setting up the same conditions and actions for each trigger separately, merchants can now configure a single flow with all relevant conditions. This will save a lot of time and effort when setting up complex flows.

Focus on Goals, Not When: This update shifts the focus from determining when to trigger the flow to what the brands want to achieve. Merchants can now focus on the outcome, not on the individual triggers.

Easier Flow Management: Now, managing and editing flows will be much simpler and more efficient.

How it works:

1. Setting Up the Flow:

• When creating a new flow, you’ll first choose the triggers you want to include.
• Previously, users had to select the trigger first, but the new process now allows brands to set conditions and actions before selecting the trigger. Once triggers are chosen, the conditions (If) and actions (Then) blocks will appear.

2. Editing Triggers:

• If you edit the selected triggers, the system will check which conditions are no longer relevant to those triggers and display a warning before removing them. This ensures that nothing gets lost during the editing process

3. Flow Execution

• The flow will now run whenever any of the selected triggers is activated, checking for relevant conditions and running the appropriate actions when conditions are met.
• Example: You can set a flow to update shipping (Action) based on subscription value (Condition) when subscription is created, products are modified, or discounts are modified (Triggers).

4. Flow Listing UI:

• The flow listing UI now shows all selected triggers as comma-separated values. You can hover over the triggers to see all the mapped triggers for the flow.

Real-World Examples

• Shipping Price Flow: Configure a single flow that applies the correct shipping price across the subscription journey, triggered by events like subscription created, order placed, products modified, or discounts modified.
• Unified Bottle Deposit Flow: Set up one flow to adjust the bottle deposit based on triggers like subscription created, products modified, or order placed, eliminating the need for multiple separate flows.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’re excited to introduce a new Order Now event action, designed to turn negative subscriber actions into positive conversions.

Why This Matters:

Previously, upcoming order reminder emails often led to negative actions such as skips or cancellations. With this release, you can flip that moment into an opportunity to drive conversions by incentivizing customers to place their orders early with exclusive perks.

What’s New:

• Add the Order Now event action in your upcoming order email.
• Improve revenue realization by offering exclusive perks like free gifts, discounts, or both.
• The discount or free gift will be applied to the current order in the cycle.
• Reduce skips and cancellations by pushing subscribers toward a positive action.

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Impact:

Instead of losing revenue to skipped or canceled orders, this feature allows merchants to engage subscribers proactively, build excitement, and secure orders earlier in the cycle. Don’t miss out on this chance to boost conversions and retain revenue!

Need help?

Reach out to support@loopwork.co or get in touch with your success manager.

We're thrilled to introduce A/B experiments to uncover the most effective cancellation Benefits page content. This is a game-changer for optimizing your content strategy and maximizing customer retention.

Why this matters?

💡 Experiment with different content formats
Explore video vs text, tweaking CTAs, or testing different founder videos, this new feature allows you to run experiments that can directly influence customer actions and improve your retention metrics.

🔍 Boost conversion and retention
Experimenting to identify what type of content and messaging truly resonates with your subscribers. Leverage it to refine your messaging to deliver a more compelling value proposition and retain more subscribers.

What’s new?

✅ Easy-to-run A/B experiments
Create and configure A/B experiments seamlessly through Loop’s Benefit page admin interface. Test two variations of your benefits page side by side and get real-time feedback.

🎯 Granular control on experiment configuration
Tailor audience splits, define winning criteria, and set clear goals for each experiment. This ensures that you can make data-driven decisions on the most effective content to drive subscriber retention.

🔄 Track performance & insights
Access dedicated pages for tracking the performance of each experiment, including real-time save rate trends and exportable raw data, for deeper analysis and optimization.

How to get started?

It's simple!

1. Create/edit your Benefits Page
2. Navigate to the "Experimentation" block and click "Create Experiment"
3. Fill in details including experiment name, audience split, tags, and criteria for winning.
4. Save the page and let the experiment run its course!

Availability

Close Beta. Contact your success manager to get the feature access.

Need help getting started?
Our team is here to guide you! Reach out to us at support@loopwork.co or connect with your success manager.

1. You can now configure where customers are redirected after adding a Preset bundle to their cart. The available options are:

• Redirect to cart page: Default behavior
• Redirect to checkout page: For a faster checkout process
• Redirect to a custom URL: Ideal for creating a step-by-step purchasing experience
• None: Keeps the standard product page behavior

2. Power custom experiences on the bundle builder page with information directly available as window variable. For more details refer to the help article.

✨ New Features 

1. Backup payment method - A powerful way to improve payment recovery and reduce churn. If a customer’s primary payment method fails, Loop will now automatically retry the charge on a backup payment method, if available. Learn more.

2. Introducing claim-based mystery rewards - Maximise retention while protecting the margins - by offering mystery rewards that are only unlocked when a subscriber visits the customer portal and claims the gift. Learn more.

3. Custom roles in the User & Permissions module – Managing access for large teams just got easier. Brands can now create custom roles with predefined permissions and assign them to users - no more setting access manually for every user. Learn more.

4. Choice of Upgrade offers: Offer your customers multiple upgrade options within a single upgrade profile, allowing them to choose from various products or flavours. With the new product priority setting, control the display order, making the upgrade process more flexible and customer-friendly. Learn more.

5. Subscription setup score: Track your Loop feature setup, identify gaps, and aim for 100% to boost retention, revenue, and customer satisfaction. Available only for Loop Pro plan. Learn more.

6. Minimum order weight: Set minimum order weight for product removal and partial billing flows. Once configured, subscribers can now only remove products from their order if the total weight of line items remains above a configured minimum threshold. Learn more.

⤴️ Improvements

 1. California Automatic Renewal Law (ARL) compliant cancellation flow - A simple toggle-based configuration to stay compliant with CARL, according to which customers are not mandated to go through multiple steps if they click on "Cancel subscription" or equivalent button. Showing benefits pages, offers, reason based surveys is allowed as long as these are optional.

2. Reactivate expired subscriptions - Merchants running limited-cycle subscriptions often take customer consent to continue beyond the original term. Merchants can now reactivate expired subscriptions in just one click, ensuring continuity for customers and reducing effort for merchants.

3. Warning message for attempting multiple orders in a day to avoid double-charging a genuine customer.

4. Enhanced manual subscription creation flow from the admin portal to

• Select the desired selling plan individually for each item
• Apply the selling plan discount or override with a custom discount
• Assign custom shipping codes & titles to each subscription

5. Analyse country-based subscription trends with a new country-based filter for the Cohort analytics tab.

6. Payments over time graphs now show the split of dunning and non-dunning orders.

7. Payment cards can be updated for paused/cancelled subscriptions.

8. Swap product bulk action is now supported for prepaid subscriptions.

9. BYOB bundles can now be removed from the subscription.

Link to June'25 product updates

1. Okendo <> Loop loyalty integration: Loyalty widget within customer portal will allow customers to view and redeem their loyalty points and access unused discount coupons. Learn more

2. 3P marketing integration app improvements: Merchants can access `loop_first_subscription_acquisition_date` and `loop_last_subscription_order_date` variables in 3p marketing integrations.  These variables can be used to create segments by defining the subscribed period for a particular subscriber.