Here’s everything we shipped for you in May 2026:

🎯 Acquire & Grow

• Volume Discount is now live (Beta): Boost AOV by rewarding subscribers with tiered discounts that unlock automatically based on order quantity, directly in their portal. Reach out to your success manager for early access.
• Subscribers on tiered membership plans can now upgrade mid-cycle with an immediate prorated charge for the remaining billing period, removing the need to cancel and resubscribe. Learn more
• Quantity + frequency upgrade profiles now support product choice, letting subscribers pick different products during an upgrade instead of automatically receiving multiple units of the same product. Learn more
• Trial days can now be added to gift subscriptions through Flows, giving you more flexibility to support different gifting use cases. Learn more

🔁 Retention

• Swap actions and cancellation offers in cancellation flows now work for prepaid subscriptions too, giving you the same save strategies across all subscription types. Learn more
• Swap profiles now support many-to-many product mapping, so you can map multiple products or variants to multiple swap targets. Learn more

🛠️ Admin & Operations

• The sidebar navigation in Loop Admin has been reorganized, with Bundles moving under Acquire and Gift Subscriptions under Subscriptions, to declutter the panel and make way for upcoming features.
• Bulk actions now offer two options when cancelling prepaid subscriptions, cancel immediately or mark for cancellation, giving you better control and preventing accidental immediate cancellations. Learn more
• Subscription line items with discounts applied can now be seamlessly swapped, upgraded, or removed without the need to manually remove the discount. Learn more
• Anchor day improvements: A new setting lets you control whether the cutoff window applies to first-order fulfillment at checkout, so immediate-fulfillment orders are no longer held in a scheduled state unintentionally. Learn more
• Flows, Streaks, Upsell, Upgrade, and Swap configurations can now be duplicated and managed directly from their respective list pages via the actions menu, so you can copy an existing configuration instead of building a similar one from scratch. 
• Payment failure reasons are now standardized into 32 merchant-friendly labels across hard declines, Flows, quick actions, and campaigns, replacing fragmented gateway error codes with consistent, actionable descriptions. Learn more

🌟 Customer Experience

• Okendo loyalty point redemption in the customer portal is now restricted to users with an active Okendo account, keeping you aligned with loyalty programme consent regulations. Learn more
• Set Default Variant in Upsell Drawer: You can now control which upsell product variant is selected by default when a customer opens the upsell product drawer. Choose between pre-selecting the first variant with a subscription purchase option or the first variant with any available purchase option. Learn more
• Zapiet delivery time slot in the reschedule drawer now pre-selects the customer's existing slot instead of defaulting to the first available option, preventing silent overwrites of preferred delivery windows. Learn more
• Anchor-matching selling plans are now prioritized when a product is added or swapped, so the new product follows the same anchor day as the original subscription. Learn more
• Subscribers whose renewals require 3DS bank authentication now receive an automated email with a verification link and see a confirmation banner in the customer portal, reducing payment failures caused by incomplete authentication.

⚙️ Platform Improvements

• Campaigns now run significantly faster and more reliably at scale, with no timeouts for large subscriber bases. Learn more

We've standardized how payment failure reasons are displayed across Loop, mapping Shopify's payment error codes into a fixed set of around 32 merchant-friendly failure reasons. For example, multiple Shopify authentication error codes now surface as a single, readable reason: "3DS authentication failed."

The updated mapping applies across hard decline reasons, the Payment failed Flow trigger, recover failed payment quick actions, and recover failed payment campaigns. New failure reasons will appear in analytics for billing attempts processed from today, with historical data backfill planned progressively.

Learn more

You can now add a trial period to gift subscriptions directly through Flows, giving you more flexibility to support different gifting use cases.

Set up a Flow with a gift subscription trigger, add the "Add trial period" action in the THEN path, and define the number of trial days you want to offer.

Learn more

Earlier, if you used immediate fulfillment for checkout orders and the order landed within the cutoff window, it moved to a "scheduled" state, delaying the first delivery.

We've added a new setting, "Apply cutoff window for first-order fulfillment also," which is disabled by default. With this off, the cutoff logic no longer applies to the checkout order, so the first order ships right away.

NOTE: No existing selling plans have been modified automatically. By default, all brands will continue to experience the current behaviour unless this preference is manually updated at the selling plan level.

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When a subscription has an anchor day, subscribers adding or swapping a product in the customer portal now get a selling plan that matches that anchor day automatically.

We've updated the portal to prioritize anchor-matching selling plans whenever a product is added or swapped, so deliveries stay aligned with the subscriber's existing schedule.

Learn more

You can now let subscribers choose different products during a quantity + frequency upgrade, instead of receiving multiple units of the same item.

If a customer upgrades to a 3× subscription, they can select up to 3 products from available options, making it possible to offer curated, mix-and-match upgrade experiences that drive higher AOV and keep subscribers engaged

Learn more

Previously, swapping, upgrading, or removing a line item with a discount applied would not work. You had to clear the discount manually before the operation could go through.

The system now handles this automatically, so these actions work as expected across the customer portal, Bulk actions, Flows, Admin, and APIs.

Learn more

We've improved the performance of campaign execution, making campaigns dramatically faster and more reliable at scale.

If you run a large subscriber base, you can now create and send campaigns without timeouts or failures, including campaigns using Discount Code and Tag filters that previously stalled.

Learn more

When a customer reschedules an order in the customer portal, the Zapiet delivery time slot dropdown now pre-selects their existing slot instead of defaulting to the first available option.

This prevents delivery windows from being silently overwritten when customers reschedule without manually re-selecting their preferred slot.

Learn more

You can now choose how prepaid subscriptions are cancelled when using Bulk actions, either cancel immediately or mark for cancellation.

This helps prevent accidental immediate cancellations when a subscription should only be flagged for later.

Learn more