You can now run a campaign to target subscriptions which do not have a backup payment method, reducing failed renewals from expired or failed cards.

Reach through the customer portal, email, SMS, or both, and incentivize action with discounts or gifts. Clicking the campaign link takes subscribers straight to the customer portal to add their card, and you can track audience, clicks, and completion rate from the campaign dashboard.

Learn more

You can now add an Edit BYOB quick action link to notifications, logging subscribers in and taking them directly to their bundle's editing page instead of dropping them on the customer portal to find it themselves.

Set it up once at the store level and add it to any CTA link. The quick action automatically identifies the right bundle in the subscription and redirects the subscriber to that specific editing page.

Learn more

Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.

Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.

Learn more

You can now choose which pricing fields appear on the checkout line for gift subscriptions, gift price, number of orders, and shipping price, instead of always showing all three.

This is useful if you already explain the gift pricing breakdown on your gift page and don't want it repeated at checkout.

Configure this at Subscriptions > Gift > Preferences > Gift information on checkout.

You can now control whether an Instant Win-back Offer appears based on the reason a subscriber selected during cancellation, so you're not showing an offer that feels out of place for sensitive reasons.

Cancellation reason data is now exposed on the storefront through window.loopProps > subscription > cancellationReason > {reason, reasonId}, so our solutioning team or your agency can build custom logic to show or hide the offer accordingly.

You can now let subscribers see how many orders remain in their current prepaid cycle, making prepaid subscriptions more transparent in customer portal

A new variable, {{orders_remaining_in_prepaid_cycle}}, is available in customer portal texts and reflects orders remaining in the cycle independent of the subscription's max order count. For example, "You have 4 orders remaining this cycle & $320.00 in credits. We will use $80.00 to place the order."

Learn more

You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.

A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.

Learn more

You can now generate Failed Payment Recovery links for specific subscriptions even if they haven't entered dunning. Simply target subscriptions using filters or upload a CSV of subscription IDs to proactively ask customers to update their payment method before renewal.

Perfect for payment gateway migrations, store migrations, and reducing involuntary churn through early payment updates.

Learn more

You can now let customers use "Gift order" and "Gift an order instead of skipping" on anchor-based subscriptions. A new "Enable for anchor-based subscriptions" sub-preference under both settings makes this possible.

When a customer uses either action, we charge the current upcoming order right away while keeping the existing anchor schedule for future orders unchanged. If you enable this, make sure you're set up to fulfil orders placed outside your regular anchor days.

Learn more

You can now add banners to Resume and win-back campaigns, giving customers a clear, visible prompt to reactivate their subscription directly in the customer portal.

Banners make offers easier to notice than campaign links alone, helping more customers rediscover and act on available offers to resume or reactivate.

Learn more: Resume subscription campaign, Winback campaign