You can now decide how subscribers are authenticated when they access the Loop customer portal: use Shopify customer account login for a unified experience across your storefront, or stick with Loop managed login for a fully branded magic link experience.

Shopify's unified login removes the friction of customers having to sign in separately for subscriptions, loyalty, reviews, and other apps. If you prioritize brand control, Loop managed login keeps the experience entirely yours.

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You can now customize the mystery rewards experience to fit your branding instead of using Loop's default colors. Adjust the reward box colors, CTA button colors, and text colors, then preview exactly how the reveal will look after every change.

Preview is available for both mobile and desktop, so the experience feels native to your store on any screen.

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We've improved how coupons appear in the Loop customer portal for stores using the Okendo loyalty integration. Coupons that have expired in Shopify are now filtered out of the available coupons list.

Your Okendo loyalty subscribers will only see active coupons when they access the portal, avoiding confusion over rewards they can no longer use.

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You can now enable the Payment 3DS challenged notification under Settings > Notifications, sent to subscribers when their bank or card issuer requires payment confirmation as part of 3D Secure (3DS) verification. This lets you recover renewals that would otherwise be treated as standard payment failures.

The email includes a secure Shopify verification link and is sent once daily until the payment is confirmed or ultimately fails. Subscribers also see a banner in the customer portal with a Confirm Payment action, and these subscriptions are marked as Payment Confirmation Pending so it's clear the payment is awaiting authentication rather than facing a card issue.

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When a subscription has an anchor day, subscribers adding or swapping a product in the customer portal now get a selling plan that matches that anchor day automatically.

We've updated the portal to prioritize anchor-matching selling plans whenever a product is added or swapped, so deliveries stay aligned with the subscriber's existing schedule.

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When a customer reschedules an order in the customer portal, the Zapiet delivery time slot dropdown now pre-selects their existing slot instead of defaulting to the first available option.

This prevents delivery windows from being silently overwritten when customers reschedule without manually re-selecting their preferred slot.

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Loyalty point redemption in Loop's customer portal is now restricted to users with an active Okendo account, keeping you aligned with consent requirements under loyalty programme regulations.

Users with a pending account still earn and see their points but are shown a configurable activation message in place of the redeem action, prompting them to activate before they can apply points. This message appears in the customer portal and the cancellation flow, and you can customize the text directly from Loop Admin Portal under Tools & Apps > Okendo Integration > Texts > Account activation message

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You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.

Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.

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You can now add or remove duration intervals in both Delay and Pause flow preferences, giving you full control over the options your subscribers see.

We've also improved the customer portal experience for both flows. Selecting a rescheduled date now happens in a single step, with the next order date shown clearly upfront.

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1. Delay order

2. Pause flow

We've improved the swap experience for your subscribers. The current product or variant on a subscription item will no longer appear as a swap option in the swap drawer.

This applies when a product has no variants, or when the swap is happening variant-to-variant, cutting out redundant choices and making the swap flow easier to navigate.

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