Loyalty point redemption in Loop's customer portal is now restricted to users with an active Okendo account, keeping you aligned with consent requirements under loyalty programme regulations.

Users with a pending account still earn and see their points but are shown a configurable activation message in place of the redeem action, prompting them to activate before they can apply points. This message appears in the customer portal and the cancellation flow, and you can customize the text directly from Loop Admin Portal under Tools & Apps > Okendo Integration > Texts > Account activation message

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You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.

Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.

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You can now add or remove duration intervals in both Delay and Pause flow preferences, giving you full control over the options your subscribers see.

We've also improved the customer portal experience for both flows. Selecting a rescheduled date now happens in a single step, with the next order date shown clearly upfront.

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1. Delay order

2. Pause flow

We've improved the swap experience for your subscribers. The current product or variant on a subscription item will no longer appear as a swap option in the swap drawer.

This applies when a product has no variants, or when the swap is happening variant-to-variant, cutting out redundant choices and making the swap flow easier to navigate.

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Prepaid subscribers are your most committed customers having already paid upfront for multiple orders. Now you can upsell to them directly in the customer portal, unlocking AOV growth from your highest-LTV cohort.

We've added a new global preference to enable prepaid upsell, along with dedicated profile conditions ("Is prepaid subscription" and "Is not prepaid subscription") so you can target or exclude prepaid customers precisely. All recommendation types, flexible discounting, and full analytics tracking are supported out of the box.

You can now identify and act on subscriptions with no shipping address before orders are processed, avoiding fulfillment issues downstream.

A new admin alert flags all affected subscriptions in one place, and a banner in the customer portal prompts subscribers to add their address directly.

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You can now choose whether to show or hide the loyalty widget based on a subscriber's points or coupon balance — configurable per loyalty app.

Turn the preference on, and the widget stays hidden until a subscriber has a balance to use. Turn it off, and the widget is always visible. This preference is supported for Bubblehouse, Okendo, Rise.ai, Rivo, Influence, Yotpo Loyalty, and Friendbuy.

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