Loop Subscriptions Product Updates logo

Product Updates

Back to Homepage Subscribe to Updates

Labels

  • All Posts
  • Feature
  • Acquire & Grow
  • Retention
  • Customer Experience
  • Admin & Operations
  • Platform Improvements
  • Monthly Recaps

Jump to Month

  • September 2026
  • August 2026
  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • April 2022
  • March 2022
Customer Experience
4 days ago

Show only valid variant combinations in the customer portal

You can now turn on "Show variants in a single list" under Edit/Remove products in your customer portal preferences. Instead of separate option dropdowns, subscribers see one combined list that only includes variant combinations you've actually created in Shopify.

This removes the guesswork from variant selection. Subscribers no longer pick a size and flavour pairing that doesn't exist, only to be blocked at confirmation. The preference applies everywhere variants appear in the portal, including swap, upsell, and edit product.

Learn more

RetentionCustomer Experience
4 days ago

Give subscribers more to swap into with $0 products and general profile items

You can now let subscribers swap products priced at $0, whether the product was added as a one-time purchase or on subscription. Turn on "Allow customers to swap products which are priced at $0" in a personalized swap profile, and the swapped-in product is priced using that profile's discount settings.

A second preference, "Include general profile products in the swap list," widens the catalog available to subscribers by showing personalized profile products first, followed by products from your general swap profile.

Discounts applied through a swap profile now appear in the subscription activity log with the discount added, the number of orders it applies to, and the profile it came from, so discount behaviour on swapped products is easy to trace. The swap settings screen has also been rebuilt to show preferences and profiles together on a single screen.

Learn more

Customer ExperiencePlatform Improvements
2 weeks ago

Improved search and discovery across the customer portal

Portal search is improved, and now it can also recommend relevant products even when a subscriber's query has typos or is only a partial match. 

Results are ranked by engagement and likelihood to convert, and since we're now using Shopify's storefront search under the hood, portal results closely mirror what subscribers see on your store. If you're using the Shopify Search & Discovery app, you can further shape results with synonyms and product boosting.

RetentionCustomer Experience
3 weeks ago

New campaign type to get subscribers to add a backup payment method

You can now run a campaign to target subscriptions which do not have a backup payment method, reducing failed renewals from expired or failed cards.

Reach through the customer portal, email, SMS, or both, and incentivize action with discounts or gifts. Clicking the campaign link takes subscribers straight to the customer portal to add their card, and you can track audience, clicks, and completion rate from the campaign dashboard.

Learn more

RetentionCustomer Experience
a month ago

New quick action to send subscribers straight to editing their bundle

You can now add an Edit BYOB quick action link to notifications, logging subscribers in and taking them directly to their bundle's editing page instead of dropping them on the customer portal to find it themselves.

Set it up once at the store level and add it to any CTA link. The quick action automatically identifies the right bundle in the subscription and redirects the subscriber to that specific editing page.

Learn more

Customer ExperienceAdmin & Operations
a month ago

Customize your customer portal in a visual builder with live preview

Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.

Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.

Learn more

Acquire & GrowCustomer Experience
a month ago

Control which gift subscription details show at checkout

You can now choose which pricing fields appear on the checkout line for gift subscriptions, gift price, number of orders, and shipping price, instead of always showing all three.

This is useful if you already explain the gift pricing breakdown on your gift page and don't want it repeated at checkout.

Configure this at Subscriptions > Gift > Preferences > Gift information on checkout.

RetentionCustomer Experience
a month ago

Show or hide Instant Win-back Offers based on cancellation reason

You can now control whether an Instant Win-back Offer appears based on the reason a subscriber selected during cancellation, so you're not showing an offer that feels out of place for sensitive reasons.

Cancellation reason data is now exposed on the storefront through window.loopProps > subscription > cancellationReason > {reason, reasonId}, so our solutioning team or your agency can build custom logic to show or hide the offer accordingly.

Acquire & GrowCustomer Experience
2 months ago

Show subscribers exactly how many orders are left in their prepaid cycle

You can now let subscribers see how many orders remain in their current prepaid cycle, making prepaid subscriptions more transparent in customer portal

A new variable, {{orders_remaining_in_prepaid_cycle}}, is available in customer portal texts and reflects orders remaining in the cycle independent of the subscription's max order count. For example, "You have 4 orders remaining this cycle & $320.00 in credits. We will use $80.00 to place the order."

Learn more

FeatureCustomer Experience
2 months ago

Send multilingual notifications based on customer locale

You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.

A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.

Learn more