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Customer ExperienceAdmin & Operations
5 days ago

Customize your customer portal in a visual builder with live preview

Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.

Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.

Learn more

Acquire & GrowCustomer Experience
2 weeks ago

Show subscribers exactly how many orders are left in their prepaid cycle

You can now let subscribers see how many orders remain in their current prepaid cycle, making prepaid subscriptions more transparent in customer portal

A new variable, {{orders_remaining_in_prepaid_cycle}}, is available in customer portal texts and reflects orders remaining in the cycle independent of the subscription's max order count. For example, "You have 4 orders remaining this cycle & $320.00 in credits. We will use $80.00 to place the order."

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FeatureCustomer Experience
4 weeks ago

Send multilingual notifications based on customer locale

You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.

A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.

Learn more

FeatureCustomer ExperienceAdmin & Operations
a month ago

Pre-dunning campaigns for specific subscriptions are now live

You can now generate Failed Payment Recovery links for specific subscriptions even if they haven't entered dunning. Simply target subscriptions using filters or upload a CSV of subscription IDs to proactively ask customers to update their payment method before renewal.

Perfect for payment gateway migrations, store migrations, and reducing involuntary churn through early payment updates.


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RetentionCustomer Experience
a month ago

Enable gift order and gift instead of skip for anchor-based subscriptions

You can now let customers use "Gift order" and "Gift an order instead of skipping" on anchor-based subscriptions. A new "Enable for anchor-based subscriptions" sub-preference under both settings makes this possible.

When a customer uses either action, we charge the current upcoming order right away while keeping the existing anchor schedule for future orders unchanged. If you enable this, make sure you're set up to fulfil orders placed outside your regular anchor days.

Learn more

RetentionCustomer Experience
a month ago

Banner support for Resume and win-back campaigns

You can now add banners to Resume and win-back campaigns, giving customers a clear, visible prompt to reactivate their subscription directly in the customer portal.

Banners make offers easier to notice than campaign links alone, helping more customers rediscover and act on available offers to resume or reactivate.

Learn more: Resume subscription campaign, Winback campaign

RetentionCustomer Experience
a month ago

Upload custom Lottie animations and set a store default for mystery rewards

You can now upload your own Lottie animation for mystery reward reveals, giving you full creative control over the reveal experience instead of just colors.

Set a store default under Loop > Settings > Mystery reward, and any reward using "Use default styles" picks up that look automatically. You can still use Custom experience to override the look for a specific reward when needed.

This keeps reveals consistent across your store while still letting you customize individual rewards where it matters.

Learn more

Customer Experience
a month ago

Choose an authentication method for your customer portal

You can now decide how subscribers are authenticated when they access the Loop customer portal: use Shopify customer account login for a unified experience across your storefront, or stick with Loop managed login for a fully branded magic link experience.

Shopify's unified login removes the friction of customers having to sign in separately for subscriptions, loyalty, reviews, and other apps. If you prioritize brand control, Loop managed login keeps the experience entirely yours.

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RetentionCustomer Experience
2 months ago

Style and preview mystery rewards to match your brand

You can now customize the mystery rewards experience to fit your branding instead of using Loop's default colors. Adjust the reward box colors, CTA button colors, and text colors, then preview exactly how the reveal will look after every change.

Preview is available for both mobile and desktop, so the experience feels native to your store on any screen.

Learn more

Customer Experience
2 months ago

Expired coupons hidden for Okendo loyalty users

We've improved how coupons appear in the Loop customer portal for stores using the Okendo loyalty integration. Coupons that have expired in Shopify are now filtered out of the available coupons list.

Your Okendo loyalty subscribers will only see active coupons when they access the portal, avoiding confusion over rewards they can no longer use.

Learn more