✨ New features

1) Introducing personalized swap profiles: Curate relevant swap alternatives for different subscriber segments showing each customer only what’s truly right for them. Learn more

2) [BFCM special] Limited-time omni-channel campaigns: Run time-bound campaigns across email/SMS and the customer portal. Learn more

• Launch subscriber-exclusive deals on best-selling add-ons (e.g., “Get any add-on at 40% off. Offer ends on 20 Nov.”).
• Create urgency with “order now” campaigns (e.g., “Order now to get 30% off your entire order. Offer ends on 20 Nov.”).
• Schedule start/end times so campaigns go live and stop automatically at midnight or any specific time.

3) Advancements in upsell analytics — Measure what’s added vs. what actually sells. Learn more

• “Actual sold” on Upsell > Added with a global date filter to track realized revenue from items added in a period.
• “Total revenue till date” columns on item-wise, profile-wise, and profile-product tables in Added.
• General profile analytics parity with personalised profiles.
• Quick action performance report (quick action × product: added vs. realized).
• Campaign performance report (campaign × product: added vs. realized).
• Campaigns filter across Added and Sold to specifically track campaign-driven upsell performance.
• New graphs on Sold for trend and channel-wise revenue distribution.

4) Streaks experience upgrade — Power streaks everywhere your subscribers are. Learn more

• Developer updates

  • New Streak API endpoint (per subscription + locale): enrollment status, next order due date, rewards config, rewards banner URL, texts.
  • Streak data now available in the loopProps window object for custom experiences (customer portal > subscription > console).

• Coverage across touchpoints

  • Highly customizable banners and notifications with subscription, customer, and store variables.
  • Streaks data now available to third-party marketing tools to keep subscribers informed.

• Easier management

  • Duplicate an existing streak program to create variants fast.
  • Product/variant IDs now visible in rewards config to ensure gift accuracy.

⤴️ Improvements

• Delay order processing by 5/10/15mins for checkout orders so post-purchase apps (like AfterSell or Rebuy) can finish updates before Loop syncs the checkout order. This ensures accurate subscription creation and more reliable Flow automations. Learn more.
• Product and gift widget mapping is auto-duplicated when duplicating a theme. No manual hustle required for re-mapping widget to (new) duplicated theme templates.
• UI/UX refinements on the “experimentation on cancellation benefits” page for a seamless experience while running experiments.
• Flows can now be triggered only when a specific product is added via upsells.
• Offer explicit gifts in reward journeys (no mystery gifting required). 
• Rewards flow templates made more robust with new targeting conditions.
• Smoother “update shipping” flow in the customer portal. 
• Improved subscription frequency change flow in the customer portal. 
• Hide “manage subscription” on Shopify account pages for B2B customers. 
• Better “gift order instead of skip/partial skip” flow. 
• Show the same selling plan name on subscription list and details pages for consistency. 
• Prevent merging digital subscriptions with physical subscriptions.
• Drag-and-drop disabled in the HTML editor across Loop admin to prevent accidental layout breaks. 

Link to Sep'25 product recap

We’re excited to launch a post-checkout processing buffer for checkout orders. Add a buffer so post-purchase apps (AfterSell, Rebuy, etc.) can finish updates before Loop syncs the order and run flows. This captures the final tags and attributes and ensures accurate subscription creation with reliable automations, eliminating the previous lag that led to inconsistent Flow triggers.

What’s new

• A configurable buffer of 5/ 10/ 15 minutes before Loop processes checkout orders.
• This buffer lets post-purchase actions finish first, so subscription logic and Flow automations run on the final order attributes.

Where to find it
Settings → General → Billing Preferences → Delay order processing for checkout orders

Note: This setting is only available on Pro plan in closed beta phase. Get it enabled on your store by reaching out to your success manager or our support team on support@loopwork.co.

1. Richpanel x Loop integration - Sync Loop subscription data into Richpanel and provide your CX team the right tools to resolve tickets seamlessly. You can also take the following subscription actions directly from Richpanel:

• Cancel a subscription
• Pause a subscription
• Set the next billing date
• Trigger the next shipment

Read more details from here. 

2. Improve upsell conversion using Loyalty points - Show final product price in upsell section with loyalty points discount applied, making discounts visible upfront. Lower product prices result in greater conversion rates. Read more

Make every swap count! With Personalised Swap Profiles, brands can now curate relevant product alternatives for different subscriber segments showing each customer only what’s truly right for them.

No more cluttered swap drawers or irrelevant options - deliver personalized product recommendations that help subscribers find a better fit instead of cancelling.

💡 Why this matters

When subscribers see meaningful alternatives, they’re far more likely to swap instead of cancel. This feature helps brands build personalized retention journeys that feel guided, relevant, and on-brand.

Key highlights

• Personalized experiences: Create multiple swap profiles for different product types or customer tags.
• Smart mapping: Define one-to-many mappings between products or variants.
• Flexible setup: Choose between grouped (product-level) or direct (variant-level) displays.
• Built-in incentives: Add discounts or offers to encourage successful swaps.
• Cancellation integration: Link personalized profiles directly within your cancellation flows.

Where to find it

Loop Admin → Retain → Swap → Create Profile → Personalized Swap Profile

• Personalized swap profiles are only available on the PRO plan.
• General swap profile remains available for all stores.

Ready to Get Started?
Turn cancellations into conversions with curated, contextual product swaps.
Personalized swaps = happier subscribers, lower churn. 💫

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve expanded Upsell Analytics to show not just what was added, but what actually sold, with clearer breakdowns by items, profiles, campaigns, and quick actions, so brands can tie upsell efforts to realized revenue accurately.

What’s new

• “Actual sold” (in Upsell → Added tab)
  Reflects revenue realized till now from upsell products that were added in the selected time window.
  Example: Products added date selected as "1 Aug to 31 Aug 2025" --> Actual sold will show the revenue realised till now from all the upsell products added in the above time frame.

• "Total revenue till date" in following tables on Upsell → Added tabfor detailed breakdown
  • Item wise performance
    
    
  • Upsell profiles performance
    
    
    
    
    
• General upsell profile analytics: Similar to personalized upsell profiles now brands can also analyse general profile performance under "Upsell profile performance" and "Upsell profile product wise performance"
  

• Upsell quick action performance report: Report to anlayse quick action x product wise upsell performance report to analyse products added and actual revenue realized.
• Campaign performance report: Report to anlayse campaign x product wise upsell performance report to analyse products and actual revenue realized.
  
  
  
• Campaigns filter: Global filter across "Added" and "Sold" tab to quickly filter upsell performance from "Campaign" as a channel.
  
  
  
• Graphs on Sold tab: Track revenue realization over time and the channel-wise distribution of realized revenue.
  

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve strengthened Streaks to be more robust, flexible, and developer-friendly—so brands can design habit-building programs that feel native in the customer journey and are easy to manage at scale.

Why this matters

Streaks now plug into the places your subscribers actually see and act—customer portal, notifications, and your marketing stack—while giving developers clean data access to build fully customized experiences.

What’s new

Developer superpowers

• New Streaks API endpoint (API documentation) to fetch details for a given subscription in a specific locale:

  • enrolment status
  • next order due date
  • rewards configuration (including product/variant IDs)
  • rewards banner URL
  • copy/texts
    
    
• Window variable support: Use loopProps.subscription.streak in the customer portal to render bespoke UI (e.g., dynamic banners, progress meters, locale-aware copy).
  How to access: open any subscription in the customer portal → right-click → Inspect → Console → type loopProps → find streak under the subscription object.

Ubiquitous customer touchpoints

• Banners & notifications: fully customizable streaks copy with dynamic variables for subscription, customer, and store context—so messages stay personal and timely.
  
  
• Marketing integrations: streaks data (upcoming rewards, next order date, enrolment state) is available to third-party platforms, helping you trigger precise email/SMS journeys and keep subscribers engaged.

Management made easy

• One-click duplication: spin up multiple streak programs by duplicating an existing one and tweaking rules—perfect for A/B tests or tiered rewards.
  
  
• Gift accuracy with IDs: rewards now surface product and variant IDs in configuration, giving teams confidence that the right gifts are applied every time.

With BFCM around the corner, brands can now tap into the scarcity principle to boost revenue realization. The new Limited-Time Order Now Campaign lets you nudge subscribers to place their next order sooner — with irresistible, time-bound offers.

Example: “Order now to get 40% off your entire order. Offer valid till 31st Oct only.”

Why This Matters
Traditional campaigns often lack immediacy. With this update, brands can create urgency-driven offers that not only excite subscribers but also accelerate order placement — leading to higher revenue realization and improved inventory turnover.

Key Highlights

🖼️ Interactive Banners
Showcase vibrant, attention-grabbing banners in the Customer Portal to ensure subscribers discover ongoing campaign offers.

🎁 Incentive Options
Delight subscribers with a free gift or exclusive discount when they complete an order during the campaign.

⏰ Limited-Time Offers
Easily schedule campaign start and end date-time — no need for manual intervention to start or stop offers.

🚫 Offer Limits
Once a subscriber avails the offer, the banner disappears automatically and campaign links auto-expire to ensure fairness and avoid repeated redemptions.

How to Set It Up
Go to Loop Admin → Campaigns → Create Campaign → Order Now

• Define offer text and incentive
• Set campaign duration
• Add banner creative for the customer portal

The Benefit
Turn your portal into a real-time revenue engine by combining urgency, exclusivity, and automation — just in time for BFCM.

Ready to Get Started?
Create your Order Now campaign today and convert urgency into higher revenue.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.