We’re excited to introduce the Upgrade multiple products to subscription in one click at Checkout feature. This new functionality streamlines the upgrade process, allowing customers to easily convert multiple one-time products to subscription in a single click. With mobile-friendly banners and customizable offer images, you can drive higher conversions and effectively engage customers

What’s New?

• Mobile friendly: Checkout banners ensure quick discovery of the upgrade to subscription option on checkout for mobile users.
• Seamless upgrade experience: Customers can upgrade multiple products to a subscription in a single click, driving higher conversion.
• Engaging subscription offer banners: Upload checkout upgrade banner images for better callout of incentives to convert one-time customers into subscribers. Also, helps overcome Shopify's limitation of allowing HTML-enabled content on checkout

• When only one item is eligible for upgrade to a subscription.
  • Fetch the highest priority selling plan group available on checkout for the product.
  • By default, the default frequency will be selected on the banner.
  • On click, the product will be upgraded to the selected frequency.
    
    
• When multiple items are eligible for upgrade to a subscription.
  • Fetch the highest priority selling plan group available on checkout for each product.
  • Identify and list only the common frequencies available for all the products on the checkout upgrade banner.
  • By default, the fastest frequency will be selected.

• Ensure at least one selling plan is available on Checkout. Manage selling plan availability by visiting Acquire > Selling plans > Specific selling plan > Availability.
• Go to Acquire > Checkout upgrades > Widget >  Upgrade banner text. Configure the text and upload the banner image (if required).
• Toggle the checkout upgrade widget to active on Acquire > Checkout upgrades > Widget.
• Visit Shopify admin > Sales channel > Online store > Theme of choice > Checkout and customer accounts > Main (section).
  • Add "Upgrade banner" app block from Loop subscription at the top.
• Refer to the help article on the Checkout upgrades for more setup details.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’re thrilled to introduce A/B Experiments for Cancellation Benefits Pages. Brands can now test different retention content strategies by playing with content format, messaging, visuals and more to uncover the most saving benefits pages.

Key highlights

• Test different content formats: Experiment with video vs. text, GIF vs. video, or messaging in founder's video to see what resonates most with your subscribers.
• Simple setup: Create your benefits page in a few simple steps by configuring audience split, winning criteria and importantly content for control and variant group.
• Side-by-side preview: Easily compare control (A) and variant (B) content design, allowing for quick feedback and visual insights needed for iterations.

How to create an experiment?

• Audience split: Define the percentage audience split between control (A) and variant (B). Subscribers will be randomly assigned to A or B design when they click to cancel.
  
  

• Winning criteria: Set a minimum delta in save rates to declare a winning variant. Example:

  • Case 1: Control (A) - 10% saves vs. Variant (B) - 12% saves = B wins (20% more saves)
  • Case 2: Control (A) - 10% saves vs. Variant (B) - 11% saves = No winner (less than 20% improvement)
    
    

• Experiment completion: Define the experiment duration based on

  • Number of days
  • Number of cancellation attempts

Performance tracking:

• A/B experiment tracking is available in Loop Admin under Tools and Apps, where you can track:

  • Save rate
  • Attempts & saves
  • Day-on-day trends
• Export results to analyze which variation was served subscriber IDs, content variants, and outcomes.

What happens when experiment ends?

• Once experiment ends, the control design will automatically start getting displayed for all the subscribers.
• However, up to 7 days post-experiment end, both content versions will be visible and brands can decide which variant to continue with.

Once experiment ends, the control design will automatically start getting displayed for all the subscribers. However, up to 7 days post-experiment end, both content versions will be visible and brands can decide which variant to continue with. 

Start experimenting now to find the content that drives the most savings and conversions for your subscribers!

We’ve made it easier to track churned subscribers and engage them with reactivation campaigns. Here’s what’s new in the Subscribers report:

🗓️ Churned Date
You can now see the churned date, which is the date when a subscriber canceled their last active subscription. A filter is available for easy tracking.

⏳ Last Cancelled Subscription Date
This new column shows the date of the last cancellation on a subscriber’s account. It will match the churned date if that was their most recent active subscription.

Where to Find It: Analytics → Reports → Subscribers

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve enhanced the Subscriptions Summary Report to make your data analysis more flexible and faster!
Here’s what’s new:

📅 Flexible Time Intervals
Merchants can now choose to view the summary at a Weekly or Monthly level, in addition to the previous default of Daily.

⏳ Longer Data Periods
You can now view subscription data for periods longer than 90 days, providing more comprehensive insights.

⚡ Faster Performance
We’ve optimized the report, ensuring a quicker and smoother experience when accessing your data.

Where to Find It: Analytics → Reports → Subscriber summary

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve added a Country filter to the Payments Analytics section! This new feature enables merchants to track payment success and failure rates by country, providing deeper insights into payment patterns for international expansion or localized payment strategies.

What’s New?

• Country Filter: Filter payment analytics by country for more targeted insights and better performance tracking.
• Country-wise Distribution: The country distribution table in Analytics > Payment > Overview displays payment success and failure rates by country, broken down by different payment sources and methods.

How It’s Useful:

• Enables deeper insights into regional payment trends and behaviors.
• Helps merchants optimize payment strategies for international markets.
• Facilitates data-driven decisions for localized payment methods.

Where to Find It: Analytics → Payment → Filter: Country

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve added a Product filter to your Cohort analytics dashboard. This filter allows you to analyze cohorts based on the product purchased at the time of subscription acquisition, providing a more granular view of subscriber behavior and performance.

What You Can Uncover with the Acquisition Product Filter

• Product-Level Retention Trends: Identify which subscription products drive the highest retention and which are prone to early churn.
• Revenue Contribution by Product: Compare revenue realized across products to see which ones contribute most to long-term subscriber value.
• Order Activity Patterns: Understand how product choice impacts order frequency, cumulative orders, and upsell engagement.
• Plan & Product Alignment: Evaluate how different selling plans and delivery intervals perform for each acquisition product.
• Campaign Effectiveness: Assess whether specific acquisition campaigns or promotions for certain products lead to higher retention and revenue.

Where to Find It: Analytics → Cohorts → Filter: Acquisition Product

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s New? 

We’re excited to introduce Reward Journeys in Flows, a simple way to celebrate subscriber milestones and boost lifetime value (LTV).

With Reward Journeys, you can design milestone-based programs that surprise and delight your subscribers with discounts, mystery gifts, and custom tags tied to specific orders.

How It’s Useful

No more repetitive setup: You don’t need to keep adding the same conditions and order triggers repeatedly, reward journeys simplify this with a pre-built structure.

Boosts subscriber loyalty: Subscribers stay engaged with visible rewards and banners that celebrate progress and upcoming milestones.

How it works:

1. Create your flow: Navigate to Loop Admin → Retain → Flows → Create flow and choose Reward Journey from the pop-up.

2. Define journey conditions: Segment subscribers based on attributes like subscription type (prepaid or not), streak status, customer tags, or demographics. These conditions apply to the entire journey.

3. Configure order-based rewards: Decide what happens at each order milestone, add or remove discounts, surprise subscribers with a mystery reward or assign customer tags.

4. Set up notifications: Keep subscribers excited by displaying a reward banner in their portal. You can also send reward emails through Loop or add reward text to upcoming order emails.

5. Control banner visibility: Choose whether the reward banner hides after the journey ends or stays visible for a set number of orders after completion.

📖 Help article

• Read the full guide here for detailed setup steps, banner dimensions, and admin tips.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve made some significant improvements to Loop Analytics to streamline your experience and provide more accurate, real-time insights.

⚡ Today’s Metrics
Due to refresh delays key metrics, we have disabled selecting today’s date across these analytics pages. The last 30 days will now exclude today’s date to prevent confusion and ensure consistent data reporting.
To make up for this, we’ve introduced a Today's Performance section on the homepage, reflecting real-time metrics and performance comparisons to yesterday's data. The following metrics are now available:

• New Subscribers
• New Subscriptions
• Checkout Revenue
• Recurring Revenue
  
  
  
  
  

📊  Subscriptions Analytics Page Revamped
In our effort to simplify reporting, we’ve removed the standalone Subscriptions Analytics page and integrated it into the Subscribers Analytics page. This change is aimed at shifting merchant focus from subscription-level metrics to customer-level trends.
Key changes include:

• Subscription Trends and Activity sections are now part of the Subscribers Analytics > Overview page.
• Subscription Trends now allows visualization for any time period, with a default view of the last 30 days (previously limited to 6 months).
• Subscription Activity now tracks activated, deactivated, and net changes.
• The Subscriptions Activity Trend has been replaced by the Subscribers Activity on the Home Dashboard, maintaining the same reporting style.

These updates are designed to improve your data accuracy, simplify navigation, and provide better insights for managing your subscriptions effectively.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

✨ New Features 

1. A/B Experiment with Benefits pages - Optimize your benefits page with A/B experimentation. Identify the most saving content formats and messaging for better customer retention. Learn more.

2. Loyalty points discount in upsells - Boost upsell conversions by allowing customers to redeem loyalty points for discounts on product add-ons through in-portal recommendations or quick action URLs. Learn more.

3. Enhanced payment recovery insights – Unlock deeper payment recovery insights with our new Backup Payment Metrics and Payment Recovery Tracking via card updates and retries. These tools help you monitor backup payment performance, track contribution of card updates vs retries in recovery success rates for more granular analysis. Learn more.

4. All new LTV dashboard: Track subscriber LTV over time, compare subscribers and non-subscribers metrics, and understand customer distribution to optimize your acquisition strategy. Combine LTV with your CAC data to fine-tune your subscription growth plan and drive long-term profitability. Learn more.

5. Best-seller upsell recommendations: Improve upsell conversions by showcasing the best selling products with granular control using recommendation rules in upsell profiles. Learn more.

6. Automate subscription upgrades with Upgrade event actions in email notifications to encourage customers to switch to higher-value plans. By setting up targeted upgrade actions, you can boost AOV and LTV with seamless transitions between different subscription tiers. Learn more.

7. Gift order instead of skipping: Reduce order skip rate by enabling subscribers to send their upcoming order as a gift to loved ones, turning a potential skipped order into a pleasant and surprise gift. Learn more.

8. Boost order placement rates by turning upcoming order reminders into opportunities with 'Order Now' event actions. Offer exclusive perks like discounts or free gifts to encourage early orders, reduce skips, and prevent cancellations, ultimately securing more revenue. Learn more.

9. New reports for Processed order line items and Checkout order line items: Unlock more granular insights helping you differentiate between subscription items and one-time add-ons. Along with several reporting improvements, you can now track cancellations, currency, and payment attempts, ensuring better data accuracy and enhanced analysis for your subscription business. Learn more.

10. Leverage multiple triggers in a single flow to streamline your flow setup: Now, you can configure a single flow with all relevant triggers, conditions, and actions, saving time and reducing setup efforts. Whether it's updating shipping prices, applying tiered discounts or managing bottle deposits, this feature simplifies flow management and improves efficiency. Learn more.

⤴️ Improvements

1. Enjoy enhanced Streaks functionality with improvements like enrolling existing subscriptions, integration with Loop notifications and 3rd-party marketing, new conditions in Flows, streak break warnings in the cancellation flow, and the option for free shipping as a reward, with no mandatory eligibility conditions for certain programs.

2. Receive a warning when deleting selling plans mapped to active subscription items, ensuring you avoid issues with swaps, shipping, and analytics .

3. Merchants will now receive a warning when deleting bundles mapped to active subscriptions, ensuring you avoid issues where customers can’t edit their bundles and minimizing support queries.

4. Export your Cohort analytics views easily with the new download option, perfect for sharing updated subscription retention metrics with other stakeholders.

5. Product and variant IDs in the Loop Admin Portal now display with clear prefixes (Product: or Variant:), ensuring better clarity and reducing confusion in day-to-day operations.

6. The new 'Shipping rate name equals' condition in Flow lets you ensure customers receive their preferred shipping mode/rate, even when Shopify recalculates rates, preventing automatic selection of cheaper options like standard delivery over express.

7. With the 'No discount code present' condition in Flows, you can ensure discounts are only applied when no other discount codes are active, preventing accidental discount stacking on subscription orders and protecting your margins.

8. Retain more customers with the new 'Reschedule' treatment action in the cancellations flow, allowing customers to choose their next order date.

9. Access Bubblehouse integration variables in your customer portal custom sections, allowing you to display loyalty information like total points, available coupons, and a direct link to the pre-authenticated loyalty page.

Link to July'25 product updates

1. UpPromote <> Loop integration - You can now create subscription-specific affiliate programs and set tailored commission structures for both initial purchases and recurring subscription orders, motivating affiliates to actively drive subscription. Learn more

2. Onward shipping protection <> Loop integration - You can now offer shipping protection directly through the Loop customer portal, enabling customers to safeguard their recurring orders while strengthening brand trust. Learn more