Here’s everything we shipped for you in April 2026:

🎯 Acquire & Grow

• Upsell preset bundles via quick actions on the customer portal. Acquire subscribers on individual products and later target them to add preset bundles. Learn more
• Prepaid subscriptions are now supported in Campaigns, making it easier to target prepaid subscribers with tailored outreach. Learn more

🔁 Retention

• Tag subscribers saved from the benefits page to identify churn-prone customers and run proactive retention strategies. Learn more
• Convert free gifts or discounts into mystery reward experiences in Flows, Reward journey and Streaks. Learn more
• Track and analyse Streak program performance with new reports: Subscription enrolled in Streak, Streak order wise performance & Streak cohort wise performance. Learn more

🌟 Customer Experience

• Control scheduled order visibility in the customer portal. A new preference lets you limit how many upcoming orders your subscribers can see in the customer portal. Learn more

🛠️ Admin & Operations

• Filter ARL vs Non-ARL metrics in Cancellation analytics to understand save rates and churn patterns by region. Learn more
• Bulk actions now supported for subscriptions with preset bundles, improving flexibility for managing bundled subscription workflows. Learn more

⚙️ Platform Improvements

• As part of our ongoing improvements in reporting infrastructure, following reports are now 10x faster -> Subscription activity logs, Cancellation logs, transaction summary, subscription sales and subscriber distribution by product. Learn more

You can now upsell preset bundles directly through quick actions, making it easier to drive higher order value and product adoption from your existing subscribers.

Acquire subscribers on individual products and later prompt them to add curated bundles to their subscription or as a one-time add-on, all in a single click. Bundles will be added at the discounted price set in bundle admin, with no additional discounts applied.

Learn more

You can now create and run campaigns for prepaid subscriptions, making it easier to target these subscribers based on different business use cases.

Whether you're running retention plays, upsells, or engagement campaigns, prepaid subscriptions are now fully supported alongside regular subscriptions in your campaign targeting.

Learn more

You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.

Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.

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We’ve enhanced the performance of Subscription activity logs, Cancellation logs, Transaction summary, Subscription sales, and Subscriber distribution reports, making them significantly faster and smoother to use.

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Subscriptions containing preset bundles are now supported in bulk actions. You can now run operations like charge order, skip order, and update subscription details on these subscriptions at scale, just like standard subscriptions.

Actions that modify bundle line composition, such as swap or remove, still apply only to standalone products outside the bundle.

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We no longer send customer notifications when you run reschedule or delay bulk actions, regardless of your store's notification settings. This prevents accidental communication during large-scale order changes.

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You can now tag customers directly from the benefits page. These tags help you identify subscribers who were about to cancel, so you can build proactive retention strategies around them.

Use these tags to segment at-risk customers in tools like Klaviyo and run targeted re-engagement campaigns before they consider cancelling again.

Learn more

Here's everything we shipped in the month of march:

🎯 Acquire & Grow

• Shopify Markets V2 is now live, bringing local pricing, currency, and product availability for all customer portal actions. Reach out to your CSM or support team to enable access if it isn’t already available. Learn more
• Bundle builder URL pre-selection (BYOB): You can now create bundle builder links with purchaseOption and sellingPlanId query params to load the BYOB page with a pre-selected purchase option and frequency. Useful for landing pages and social ads. Learn more
• Control "Add to cart" behavior on bundle builder: Choose whether clicking "Add to cart" appends to the existing cart or clears it first. Helpful if you sell a single bundle and want to avoid duplicate subscription instances. Learn more
• Control order editing for preset bundle checkout: If you use a parent bundle SKU on checkout, you can now control whether the checkout order is edited to add child products at zero value (for inventory tracking) or kept as parent only. Learn more

🔁 Retention

• Upsell on Prepaid Subscriptions: You can now upsell prepaid subscribers in the customer portal. Includes new profile conditions (Is / Is not prepaid), full discount support across one-time and subscription, all recommendation types, and analytics tracking. Learn more
• Recover failed payments v2 campaign: Campaigns can now target subscribers across both in-recovery and post-dunning (paused or cancelled) states. Includes state-specific drawer texts (Update card, Update + resume, Update + reactivate), audience filters, and channel options. Learn more
• Enhanced conditions for Recover failed payments quick actions: Granular targeting now available across subscription, customer, and payment-based conditions (subscription value, payment failure code, available retry count, and more). Learn more
• Talk to Support treatment action in cancellation flows: If you use Siena or Gorgias chat widgets, you can now offer "Talk to support" as an alternate save action mapped to specific cancellation reasons. Learn more
• Combine cancellation offers with skip or delay treatments: A new Flows condition Is cancellation offer applied (any of) lets you pair an incentive (e.g. 10% off) with an order-level treatment (skip or delay next order) for stronger save experiences. Learn more
• Edit existing Streak programs: Extend milestones, add, remove, or replace rewards on existing Streak programs without recreating them. Handles both new and ongoing subscriptions. Learn more
• Cancellation save rate definition updated: Saves within the same clock hour are now merged into a single save (most recent stage takes attribution), reflecting subscriber behavior more accurately. Applied to historical data, with banners on relevant screens.

🌟 Customer Experience

• Custom duration intervals for Delay and Pause flows: You can now configure your own duration options for both Pause and Delay flows (no more hardcoded 7, 15, 30 days). The customer portal drawer experience has also been simplified to a single step. 
• Cleaner Swap drawer: The same product or variant no longer appears as a swap option for itself, keeping swap choices relevant.
• Unlisted products in Customer Portal: Subscribers can now purchase unlisted products via Create Subscription and Upsell touchpoints. You also get a new preference to control unlisted product visibility across the customer portal. Learn more
• Automate product swaps across gift subscription orders: You can now automate product swaps across gift orders (e.g. Jasmine, then Rose, then Tulips across a 3-order gift program). Learn more

🛠️ Admin & Operations

• Upload banner images directly in Flow and Reward journeys: You can now directly upload banner images in Flow and Reward journeys, similar to Streaks banners. Learn more
• Last charged card visibility: The subscription admin page now shows the last charged date on each customer card. Also exposed via the API hub (lastChargeDate on List payment methods and Read customer details endpoints). Learn more
• Update shipping for inactive subscriptions: Update shipping and delivery price on paused or cancelled subscriptions from Admin without resuming first. Learn more
• Sync Shopify Collections from Loop admin: A new Products → Collections page lets you view all Shopify collections and manually sync the products mapped to them, fixing Smart Collections sync gaps across Upsell, Swap, Selling Plans, and more. Learn more
• Auto-clear subscription line item attributes: New auto-update preferences let you automatically clear line item attributes after subscription creation or for recurring orders, preventing promo-time attributes from leaking into 3PL fulfillment. Learn more
• Report export headers in bulk actions: Bulk action input now accepts both Subscription ID / Customer ID (matching report exports) and the legacy subscription_id / customer_id. 
• Campaign and Quick action attribution in upsell reports: Product wise upsells and Product wise upsell revenue reports now publish the campaign or quick action name in the "Entity" column. Learn more
• Clearer campaign internal names: Duplicate campaign names now get auto-suffixed (_1, _2, and so on) for easy identification. 
• Order Journey templates: A new flow template lets you automate a complete product sequence in one journey, with order-level product assignments, journey-wide conditions, and end-of-journey rules (loop or hold the last product). Learn more

⚙️ Platform & API Improvements

• Webhook Signature Verification: Every webhook now ships with an X-Loop-Signature header (HMAC-SHA256) so you can verify payload authenticity and block spoofed requests. Docs include Node.js, Python, and Ruby samples. Learn more
• subscription/updated webhook now includes previous state: The payload now ships a previous object snapshot for line actions, discount actions, and policy updates, so you can detect exactly what changed without maintaining your own historical store. Learn more
• Improvement in Klaviyo payment failed events: When a subscription is paused or cancelled due to hard decline behavior, the event payload now includes $is_hard_declined: true, enabling targeted hard-decline email flows. Learn more
• Copy Klaviyo-supported quick action key from Loop admin: While creating quick actions, you'll now see an auto-generated "Action key (Klaviyo)" field that you can copy directly into Klaviyo flows. No more multi-step lookups. Learn more

We've added three new reports for Streaks: subscriptions enrolled in a Streak, order-wise performance, and cohort-wise performance.

You can now see which subscriptions are part of a Streak program, identify where subscribers drop off at each order milestone, and track how each monthly acquisition cohort progresses over time, so you can fine-tune your reward structure with real data.

Learn more