We've standardized how payment failure reasons are displayed across Loop, mapping Shopify's payment error codes into a fixed set of around 32 merchant-friendly failure reasons. For example, multiple Shopify authentication error codes now surface as a single, readable reason: "3DS authentication failed."

The updated mapping applies across hard decline reasons, the Payment failed Flow trigger, recover failed payment quick actions, and recover failed payment campaigns. New failure reasons will appear in analytics for billing attempts processed from today, with historical data backfill planned progressively.

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You can now add a trial period to gift subscriptions directly through Flows, giving you more flexibility to support different gifting use cases.

Set up a Flow with a gift subscription trigger, add the "Add trial period" action in the THEN path, and define the number of trial days you want to offer.

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Earlier, if you used immediate fulfillment for checkout orders and the order landed within the cutoff window, it moved to a "scheduled" state, delaying the first delivery.

We've added a new setting, "Apply cutoff window for first-order fulfillment also," which is disabled by default. With this off, the cutoff logic no longer applies to the checkout order, so the first order ships right away.

NOTE: No existing selling plans have been modified automatically. By default, all brands will continue to experience the current behaviour unless this preference is manually updated at the selling plan level.

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When a subscription has an anchor day, subscribers adding or swapping a product in the customer portal now get a selling plan that matches that anchor day automatically.

We've updated the portal to prioritize anchor-matching selling plans whenever a product is added or swapped, so deliveries stay aligned with the subscriber's existing schedule.

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You can now let subscribers choose different products during a quantity + frequency upgrade, instead of receiving multiple units of the same item.

If a customer upgrades to a 3× subscription, they can select up to 3 products from available options, making it possible to offer curated, mix-and-match upgrade experiences that drive higher AOV and keep subscribers engaged

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Previously, swapping, upgrading, or removing a line item with a discount applied would not work. You had to clear the discount manually before the operation could go through.

The system now handles this automatically, so these actions work as expected across the customer portal, Bulk actions, Flows, Admin, and APIs.

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We've improved the performance of campaign execution, making campaigns dramatically faster and more reliable at scale.

If you run a large subscriber base, you can now create and send campaigns without timeouts or failures, including campaigns using Discount Code and Tag filters that previously stalled.

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When a customer reschedules an order in the customer portal, the Zapiet delivery time slot dropdown now pre-selects their existing slot instead of defaulting to the first available option.

This prevents delivery windows from being silently overwritten when customers reschedule without manually re-selecting their preferred slot.

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You can now choose how prepaid subscriptions are cancelled when using Bulk actions, either cancel immediately or mark for cancellation.

This helps prevent accidental immediate cancellations when a subscription should only be flagged for later.

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If you run a tiered membership model, you can now let subscribers upgrade to a higher-priced plan mid-cycle, with an immediate prorated charge for the remaining billing period.

We've added new upgrade types and configurable proration methods, with activity logs tracking the before and after state of every upgrade.

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