You can now rely on the treatments you select under a cancellation reason to appear in the cancellation flow, even when the matching master preference in the customer portal is disabled. For example, if Skip is added to a reason, subscribers see the skip action there while the main Skip preference stays off.

Treatments you add to a reason now show up as configured, so your cancellation offers keep working and your save rates stay protected. To hide one, remove it from the reason’s treatments.

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We've added seven new tools to Loop MCP that lets your AI assistant read your flows, payment recovery strategies and customer portal preferences, so it can explain why a metric moved and recommend what to change.

Review every flow with its status and recent runs, inspect a flow’s full logic, and see how each payment recovery strategy retries and communicates. You can also check recovery performance and what your customers can do in their portal. The config tools are read-only, so Claude analyzes and recommends but doesn’t edit your settings.

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You can now filter cohorts by SKU and customer tags, and find the right product or variant faster with Shopify IDs shown next to each option, searchable by name or ID.

Compare how a new SKU retains against an old one, or how VIP-tagged customers perform, without needing an export or a data request.

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You can now change subscription frequency in Bulk actions, and each product automatically gets its correct selling plan. Change subscription frequency replaces the Change subscription plan action.

You choose whether to keep existing discounts or recalculate them for the new selling plan, and whether the next order date stays the same or reschedules to match the new frequency.

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You can now see how Active MRR changes over time on the Analytics Overview page, instead of checking a point-in-time number day after day. View it daily, weekly, monthly, or quarterly, and hover on the line for exact values.

We’ve also refined how Active MRR is calculated. One-time removed items now count towards it, and gift subscriptions are excluded since they don’t generate revenue beyond the checkout order.

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You can now change frequency in Flows when a new subscription is created. Change subscription frequency moves the whole subscription, and Swap product & change frequency moves one or more products. Each product gets its own correct selling plan, so a plan chosen for one product never applies to another.

Both actions let you keep the next order date or delay it to fit the new frequency. Change subscription frequency replaces the Change subscription plan action.

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You can now attach one optional treatment action to a retention offer, alongside discounts, gifts, and loyalty points. Choose from Skip, Delay, Order now, or Update payment method.

Offers can now resolve the customer's underlying concern, like timing or a failed card, instead of only sweetening the deal. You can also set a different treatment for each side of an A/B experiment.

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You can now design cancellation flows around who is cancelling. Each profile targets a subscriber segment and carries its own benefits, reasons, retention offers, and win-back offers, so a loyal customer, a dormant one, and one stuck in dunning each see the right experience. A General profile is always there as a fallback.

Four new targeting conditions (days since last recurring order, cancellation attempted recently, subscription dunning status, and active subscription count) help you reach multi-sub, at-risk, and dormant customers separately. Everything lives in one shared library, so editing a reason or offer updates it across every profile while keeping a single save-rate history, and profile-level analytics show what works for each segment. We've also added a free shipping discount to retention offers and a gift order treatment for cancellation reasons, so a subscriber who says they have too much product can gift their next order and stay subscribed. 

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You can now make the cancellation reason survey skippable for subscribers in New York, or any other region you choose, while the rest of your cancellation flow, including benefits, offers, remarks, and win-back, runs exactly as configured.

This lives in the new Cancellation compliance section on the Preferences tab, alongside your existing ARL preference. New York is selected by default and locked, so you're covered for the state's Click to Cancel rule without any extra setup, and you can extend the same region picker to any other country's states or provinces.

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You can now target prepaid subscriptions in Flows and Reward Journeys. The “Type of subscription plan” condition supports Prepaid alongside Pay as you go, so you can pick a specific frequency, such as “Pay every 3 months, Deliver every month.”

This lets you create frequency-specific experiences and per-order banners for prepaid subscribers without custom development.

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