You can now let subscribers swap products priced at $0, whether the product was added as a one-time purchase or on subscription. Turn on "Allow customers to swap products which are priced at $0" in a personalized swap profile, and the swapped-in product is priced using that profile's discount settings.

A second preference, "Include general profile products in the swap list," widens the catalog available to subscribers by showing personalized profile products first, followed by products from your general swap profile.

Discounts applied through a swap profile now appear in the subscription activity log with the discount added, the number of orders it applies to, and the profile it came from, so discount behaviour on swapped products is easy to trace. The swap settings screen has also been rebuilt to show preferences and profiles together on a single screen.

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You can now run a campaign to target subscriptions which do not have a backup payment method, reducing failed renewals from expired or failed cards.

Reach through the customer portal, email, SMS, or both, and incentivize action with discounts or gifts. Clicking the campaign link takes subscribers straight to the customer portal to add their card, and you can track audience, clicks, and completion rate from the campaign dashboard.

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For prepaid selling plans with auto-renew disabled, checkout now shows a one-time total instead of a recurring charge, matching how the subscription is actually billed.

This removes the earlier mismatch where checkout displayed the recurring billing price for subscriptions that would never renew, giving customers a clearer picture of their commitment at the point of payment.

This applies automatically to new selling plans. For existing plans, you'll need to edit and save the plan again for the updated checkout behavior to take effect.

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The "Reason wise cancellations" and "Reason wise cancellation trend" charts in Analytics > Cancellations > Overview now show only your top 15 cancellation reasons individually.

All remaining reasons are grouped into a single "Other Reasons" bucket, shown in grey on both charts, so you get a clean, stable view of your reason distribution even if you capture a large number of custom or free-text reasons.Everything else rolls up into a single "Other reasons" bucket, shown in grey on both charts, keeping the charts readable while still preserving your full reason distribution.

You can now add an Edit BYOB quick action link to notifications, logging subscribers in and taking them directly to their bundle's editing page instead of dropping them on the customer portal to find it themselves.

Set it up once at the store level and add it to any CTA link. The quick action automatically identifies the right bundle in the subscription and redirects the subscriber to that specific editing page.

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You can now enroll subscribers in Streaks based on specific bundles or shipping location. New conditions let you include or exclude subscriptions containing a given bundle, and include or exclude specific countries and provinces.

This helps you target rewards more precisely, like restricting free shipping rewards to regions where the cost makes sense, or running a streak for one BYOB bundle without it applying to others on the same selling plan.

You can now control whether an Instant Win-back Offer appears based on the reason a subscriber selected during cancellation, so you're not showing an offer that feels out of place for sensitive reasons.

Cancellation reason data is now exposed on the storefront through window.loopProps > subscription > cancellationReason > {reason, reasonId}, so our solutioning team or your agency can build custom logic to show or hide the offer accordingly.

You can now trigger a Flow directly off a subscription status change, like Paused to Active, and target more precisely with new conditions like "Subscription attribute absent," "Product added is not upsell," and "Retention offer not applied" (previously "Cancellation offer applied").

A new "View logs" action lets you jump straight to logs for a specific Flow, making troubleshooting faster. Reward Journey banners also now support dynamic variables, so you can personalize HTML banner content with subscription or customer data.

You can now show retention offers to subscribers even when they don't select a cancellation reason, whether reasons are turned off entirely or made optional. Previously, no offer would show at all in these cases, so cancelling subscribers had no chance to be retained.

Enable this by turning on the new "Show when no reason is selected" preference for any offer, it's on by default for new offers you create. You can enable it across multiple offers, and subscribers will get to choose among the available options if more than one applies.

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You can now show subscribers an instant win-back offer right after they confirm cancellation, instead of relying only on a delayed email campaign. A banner appears on the portal page with a live countdown, giving you a real-time shot at recovery while intent to cancel is still fresh.

Clicking the banner opens the offer in a drawer. Accepting reactivates the subscription instantly with the offer applied, and declining leaves the banner up until it expires, so subscribers can still come back to it. Offers only ever appear after cancellation is confirmed, never as a blocker in the flow.

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