You can now upsell preset bundles directly through quick actions, making it easier to drive higher order value and product adoption from your existing subscribers.
Acquire subscribers on individual products and later prompt them to add curated bundles to their subscription or as a one-time add-on, all in a single click. Bundles will be added at the discounted price set in bundle admin, with no additional discounts applied.
You can now create and run campaigns for prepaid subscriptions, making it easier to target these subscribers based on different business use cases.
Whether you're running retention plays, upsells, or engagement campaigns, prepaid subscriptions are now fully supported alongside regular subscriptions in your campaign targeting.
You can now tag customers directly from the benefits page. These tags help you identify subscribers who were about to cancel, so you can build proactive retention strategies around them.
Use these tags to segment at-risk customers in tools like Klaviyo and run targeted re-engagement campaigns before they consider cancelling again.
We've added three new reports for Streaks: subscriptions enrolled in a Streak, order-wise performance, and cohort-wise performance.
You can now see which subscriptions are part of a Streak program, identify where subscribers drop off at each order milestone, and track how each monthly acquisition cohort progresses over time, so you can fine-tune your reward structure with real data.
You can now view your cancellation save analytics by ARL-covered regions or non-ARL regions using a new dropdown filter in Analytics > Cancellations > Saves.
The filter offers three options: All regions (default), ARL-covered regions, and Non-ARL regions. ARL-covered regions are based on the states enabled in your ARL compliance preference. Since the filter reflects subscription location rather than whether the ARL flow was triggered, it applies to historical data as well.
We've updated cancellation reason labels across the platform to make uncaptured cases easier to identify. "Cancelled by customer" now reads "No cancellation reason captured," and "Cancelled by API" now reads "No cancellation reason captured (API)."
These updated labels and their tooltips are reflected everywhere cancellation reasons appear, including subscription details, activity logs, analytics dashboards, and reports.
You can now wrap free gifts and discounts as mystery rewards in Flows, Reward journey, and Streaks, turning standard offers into more engaging subscriber experiences.
The mystery reward option appears when you add a one-time product as a free gift (100% discount, $0 price, or a fixed amount that brings the price to zero) or apply a discount of any amount while creating a flow, reward journey or streak program
You can now run payment recovery campaigns for subscribers in any failed payment state, not just those still in active dunning. Reach subscribers whose subscriptions have already been paused or cancelled after retries ran out, and give them a single flow to update their card and bring the subscription back.
Target audiences by subscription state, narrow further with subscription, product, customer, and payment conditions, and reach subscribers via customer portal banner, Email/SMS through Klaviyo, or both. Recovery drawer texts now adapt to each state: update card for active, update card and resume for paused, update card and reactivate for cancelled.
You can now pair a cancellation offer with a Skip or Delay order action, creating more compelling save experiences like "10% off + skip your next order".
A new Flow condition, "Is cancellation offer applied (any of)", lets you trigger order-based treatments when a specific cancellation offer is accepted, giving subscribers both an incentive and immediate relief in a single experience.
If you have Siena or Gorgias set up on your store, you can now offer subscribers a "Talk to Support" option at the point of cancellation.
For cancellation reasons where a conversation could change the outcome, you can now route subscribers to live support instead of letting them cancel. It's a simple but effective way to save subscriptions that might otherwise churn.