You can now target campaigns to subscribers based on their country or province, instead of running the same campaign for everyone.
For physical subscriptions, targeting is based on the shipping address. For digital subscriptions, it's based on the billing address.
You can now filter products by status, availability, and product type in every product selector across Loop admin, so draft or unlisted products don't get selected by mistake.
A new "Product selectors" setting under Settings > General lets you set which statuses are pre-selected store-wide, so your team only sees what's relevant by default.
You can now preview the entire customer portal upgrade flow while configuring an upgrade profile, without setting up a test user or switching tabs. Click through the upgrade banner, the drawer listing upgrade options, and the offer details page exactly as subscribers will see them.
A new side-by-side customizer lets you edit the banner, styles, and text (with search) on the left while seeing changes reflected live in the preview on the right, in either mobile or desktop view.
You can now set the order cutoff for monthly selling plans as a fixed date of the month, instead of a day count before the anchor date. This keeps the cutoff consistent every month instead of shifting based on how many days are in the previous month.
For example, you can set orders to lock on the 25th of each month for delivery on the 1st, giving subscribers a simple, predictable rule to follow.
You can now preview the entire customer portal upsell flow while configuring an upsell profile, without setting up a test user or switching tabs. Click through the upsell banner, the drawer listing upsell options, and the offer details page exactly as subscribers will see them.
A new side-by-side customizer lets you edit the banner, styles, and text (with search) on the left while seeing changes reflected live in the preview on the right, in either mobile or desktop view.
By default, revenue is tracked in Klaviyo for order/processed, subscription/created, subscription/resumed, subscription/reactivated, and giftSubscription/created. You can now choose which events include this data, giving you more control over how revenue shows up in your Klaviyo reporting.
This setting is available under Tools & apps > Klaviyo.
You can now set the currency for individual shipping rates based on the currencies available in a zone or market. If your store's base currency is USD and a zone includes the UK and Canada, you can choose USD, CAD, or GBP for each rate, and order amount conditions for that rate apply in the selected currency.
This closes the gap with Shopify's native shipping profile capabilities and gives you more control over multi-market shipping setups.
Loop's alert center now flags shipping profiles with no selling plan mapped, making it easier to identify profiles affected by deleted selling plans. Previously these profiles were hidden and Shopify silently reclassified them as Custom Profiles, making the issue hard to trace.
The alert links directly to the impacted profile, and a new "No selling plan mapped" chip in the shipping profiles list makes affected profiles easy to spot and fix.
Theme settings is now a split-pane builder. Your portal renders live on the right while you edit Layout, Styles, Texts, Custom CSS, and Custom JS on the left, so you see every change before you publish.
Leverage inspect mode to find component-specific texts and styles, and turn it off to explore multi-step flows without affecting live subscriptions. You can also preview any portal page as a real subscriber by subscription ID, switch between desktop and mobile, and use zoom controls.
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You can now run different upgrade offers based on how long a subscriber has been with you. For example, offer a smaller upgrade to subscribers active for 30 to 60 days, and a bigger one to subscribers past 60 days.
A new "Subscription created at" condition on Upgrade profiles lets you target by absolute date range, in the last X days, before X days, or between X and Y days.