When you initiate a bulk price update, you now get a direct link to the bulk action screen to track progress, instead of just an "Operation in progress" message.

If Klaviyo is integrated on your store, the "Sync campaign action list to Klaviyo" option is now selected by default when creating a campaign, so subscriber lists are created in Klaviyo automatically without the extra step of exporting and uploading a file.

You can now duplicate and manage your configurations directly from the list view across major touchpoints in Loop, using the actions menu (⋯) without opening each one individually.

This has been the most requested missing piece for merchants managing multiple similar setups. Instead of rebuilding configurations from scratch every time, you can now duplicate any existing one as a draft and make only the changes you need. The actions menu also surfaces contextual options like Enable, Disable, Edit, and Delete, depending on the current state.

Available across Flows, Streaks, Upsell, Upgrade, Swap profiles, Cancellation flows, Gift program, Widgets, and Bundles.
Note: Selling Plans and Campaigns are not supported yet.

We've standardized how payment failure reasons are displayed across Loop, mapping Shopify's payment error codes into a fixed set of around 32 merchant-friendly failure reasons. For example, multiple Shopify authentication error codes now surface as a single, readable reason: "3DS authentication failed."

The updated mapping applies across hard decline reasons, the Payment failed Flow trigger, recover failed payment quick actions, and recover failed payment campaigns. New failure reasons will appear in analytics for billing attempts processed from today, with historical data backfill planned progressively.

Learn more

Earlier, if you used immediate fulfillment for checkout orders and the order landed within the cutoff window, it moved to a "scheduled" state, delaying the first delivery.

We've added a new setting, "Apply cutoff window for first-order fulfillment also," which is disabled by default. With this off, the cutoff logic no longer applies to the checkout order, so the first order ships right away.

NOTE: No existing selling plans have been modified automatically. By default, all brands will continue to experience the current behaviour unless this preference is manually updated at the selling plan level.

Learn more

You can now let subscribers choose different products during a quantity + frequency upgrade, instead of receiving multiple units of the same item.

If a customer upgrades to a 3× subscription, they can select up to 3 products from available options, making it possible to offer curated, mix-and-match upgrade experiences that drive higher AOV and keep subscribers engaged

Learn more

Previously, swapping, upgrading, or removing a line item with a discount applied would not work. You had to clear the discount manually before the operation could go through.

The system now handles this automatically, so these actions work as expected across the customer portal, Bulk actions, Flows, Admin, and APIs.

Learn more

You can now choose how prepaid subscriptions are cancelled when using Bulk actions, either cancel immediately or mark for cancellation.

This helps prevent accidental immediate cancellations when a subscription should only be flagged for later.

Learn more

You can now map multiple products or variants to multiple swap products within a single personalized swap profile, making large-scale swap setups significantly easier to manage.

Previously, only one-to-many mappings were supported, forcing you to create repetitive mappings for large catalogs. With this update, you can configure complex product replacement logic in a single mapping block, cutting down setup effort considerably.

Learn more

You can now choose which product variant should be pre-selected when a customer opens the upsell product drawer, using a new Default variant selection preference under Grow > Upsells > Preferences.

Pick between pre-selecting the first variant available with any purchase option, or the first variant available as a subscription. For brands using variant-to-frequency mapping, the subscription option lines up the pre-selected variant with a subscriber's existing frequency out of the box, reducing manual switching at the point of upsell.

Learn more

We've updated the sidebar navigation to make key sections easier to find. Bundles module has moved under Acquire, and Gift Subscriptions module now sits under Subscriptions.

Learn more: Bundles & Gift Subscriptions