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Customer ExperiencePlatform Improvements
2 weeks ago

Improved search and discovery across the customer portal

Portal search is improved, and now it can also recommend relevant products even when a subscriber's query has typos or is only a partial match. 

Results are ranked by engagement and likelihood to convert, and since we're now using Shopify's storefront search under the hood, portal results closely mirror what subscribers see on your store. If you're using the Shopify Search & Discovery app, you can further shape results with synonyms and product boosting.

Platform Improvements
3 weeks ago

Clearer revenue breakdowns in upsell analytics

The upsell analytics dashboard now shows your revenue trend distributed by source, making it easier to see where upsell revenue is coming from.

The revenue trend graph is now stacked by revenue added and revenue realized, broken down by channel when you view all channels, or by entity when you select a specific channel like customer portal. The pie chart also breaks down entity-wise revenue once a channel is selected, and "Conversion rate" is now labeled "Added/Views %" with a tooltip explaining the metric.

RetentionPlatform Improvements
3 weeks ago

Simplify cancellation reason charts with a top 15 breakdown

The "Reason wise cancellations" and "Reason wise cancellation trend" charts in Analytics > Cancellations > Overview now show only your top 15 cancellation reasons individually.

All remaining reasons are grouped into a single "Other Reasons" bucket, shown in grey on both charts, so you get a clean, stable view of your reason distribution even if you capture a large number of custom or free-text reasons.Everything else rolls up into a single "Other reasons" bucket, shown in grey on both charts, keeping the charts readable while still preserving your full reason distribution.

Admin & OperationsPlatform Improvements
a month ago

Choose which events send revenue data to Klaviyo

By default, revenue is tracked in Klaviyo for order/processed, subscription/created, subscription/resumed, subscription/reactivated, and giftSubscription/created. You can now choose which events include this data, giving you more control over how revenue shows up in your Klaviyo reporting.

This setting is available under Tools & apps > Klaviyo.

Learn more

RetentionPlatform Improvements
2 months ago

Warning banner for cancellation treatments missing a global preference

When you enable a treatment like Skip payment in a reason's flow configuration, we now check if the related global preference is turned on. If it isn't, a warning banner appears with a direct link to enable it.

This helps you catch and fix the setup gap upfront, so treatments work as expected in the live cancellation flow.

Learn more

Platform Improvements
3 months ago

Subscriptions report is now significantly faster

You can now load, filter, and export your Subscriptions Report much faster. We've upgraded the reporting infrastructure while keeping all existing capabilities, including advanced filtering, custom views, and export functionality.

Exports are up to 80x faster, and report loading in the admin portal is up to 35x faster. Even large subscription datasets now load and filter with minimal wait time.

Learn more

Admin & OperationsPlatform Improvements
3 months ago

Admin portal improvements: Bulk action tracking and Klaviyo campaign sync

When you initiate a bulk price update, you now get a direct link to the bulk action screen to track progress, instead of just an "Operation in progress" message.

If Klaviyo is integrated on your store, the "Sync campaign action list to Klaviyo" option is now selected by default when creating a campaign, so subscriber lists are created in Klaviyo automatically without the extra step of exporting and uploading a file.

Platform Improvements
3 months ago

Klaviyo $value property update in all Loop events

We've improved how revenue is attributed in your Klaviyo dashboards. Klaviyo sums the $value property across all events tied to a conversion metric, so non-transactional events that carried this property could add to your attributed revenue.

The $value property now only passes on transactional events: loop_gift_subscription_completed, loop_gift_subscription_created, loop_order_processed, and loop_subscription_started. All other Loop events no longer carry it, so your Klaviyo revenue reflects actual transactions.

Learn more

Platform Improvements
4 months ago

Campaigns now load and process significantly faster

We've improved the performance of campaign execution, making campaigns dramatically faster and more reliable at scale.

If you run a large subscriber base, you can now create and send campaigns without timeouts or failures, including campaigns using Discount Code and Tag filters that previously stalled.

Learn more

Admin & OperationsPlatform Improvements
4 months ago

Sidebar navigation reorganized in the Loop Admin portal

We've updated the sidebar navigation to make key sections easier to find. Bundles module has moved under Acquire, and Gift Subscriptions module now sits under Subscriptions.

Learn more: Bundles & Gift Subscriptions