When you initiate a bulk price update, you now get a direct link to the bulk action screen to track progress, instead of just an "Operation in progress" message.

If Klaviyo is integrated on your store, the "Sync campaign action list to Klaviyo" option is now selected by default when creating a campaign, so subscriber lists are created in Klaviyo automatically without the extra step of exporting and uploading a file.

We've improved how revenue is attributed in your Klaviyo dashboards. Klaviyo sums the $value property across all events tied to a conversion metric, so non-transactional events that carried this property could add to your attributed revenue.

The $value property now only passes on transactional events: loop_gift_subscription_completed, loop_gift_subscription_created, loop_order_processed, and loop_subscription_started. All other Loop events no longer carry it, so your Klaviyo revenue reflects actual transactions.

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We've improved the performance of campaign execution, making campaigns dramatically faster and more reliable at scale.

If you run a large subscriber base, you can now create and send campaigns without timeouts or failures, including campaigns using Discount Code and Tag filters that previously stalled.

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We've updated the sidebar navigation to make key sections easier to find. Bundles module has moved under Acquire, and Gift Subscriptions module now sits under Subscriptions.

Learn more: Bundles & Gift Subscriptions

Loyalty point redemption in Loop's customer portal is now restricted to users with an active Okendo account, keeping you aligned with consent requirements under loyalty programme regulations.

Users with a pending account still earn and see their points but are shown a configurable activation message in place of the redeem action, prompting them to activate before they can apply points. This message appears in the customer portal and the cancellation flow, and you can customize the text directly from Loop Admin Portal under Tools & Apps > Okendo Integration > Texts > Account activation message

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We’ve enhanced the performance of Subscription activity logs, Cancellation logs, Transaction summary, Subscription sales, and Subscriber distribution reports, making them significantly faster and smoother to use.

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We now add a suffix to duplicate campaign internal names when you save a campaign with a name that already exists. The suffix starts with _1 and increments for each additional duplicate, making it easier to identify and manage campaigns at a glance.

This applies to all new campaigns going forward. Older campaigns sharing the same internal name will also be renamed with suffixes soon.

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You can now view and sync all your Shopify collections — including Smart collections — right from a new Collections page under Products in Loop admin.

When product mappings in Smart collections update on Shopify but don't reflect across Loop touchpoints like upsells, swaps, and selling plans, you can trigger a sync directly from Loop to bring everything back in line.

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Every webhook request from Loop now includes an X-Loop-Signature header, an HMAC-SHA256 signature generated using a secret unique to that webhook. You compute the same signature on your end and compare it to confirm the payload is genuinely from Loop.

Without verification, spoofed payloads could hit your endpoint and trigger unintended actions. Signature validation closes that gap and keeps your integration secure.

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You can now add granular conditions to your Recover failed payments quick action, targeting customers based on subscription value, order history, total spend, payment failure codes, retry counts, and more.

This gives you precise control over who sees what during recovery, so you can tailor messaging and offers to the right customers and recover more revenue.