Another strong month of improvements across acquisition, retention, customer experience, and platform performance. Here’s everything that is shipped to help you grow subscriptions and operate more efficiently.

🚀 New Features

• Enhanced payment recovery insights: Revamped analytics now shows detailed performance for first attempt, first recovery cycle, and subsequent recovery cycles to help you with better understanding of business metrics. Learn more
  
  Roll out is currently in progress - request access by reaching out to your success or support POC if it's not live for you yet.
  
  

• Refreshed customer portal and upgrades: The customer portal has been refreshed with improved styling, larger touch-friendly buttons for a better mobile experience, enhanced upsell sections to help drive additional revenue, and several feature upgrades to make subscription management easier and more intuitive. Learn more
  
  

  ---

  The new experience is being rolled out gradually. Please reach out to your success or support POC if it is not yet enabled on your store. Explore the updates below to see what’s new other than the UI improvements.
  
  

  • Enhanced prepaid subscription details: Subscribers can now view total prepaid cycle pricing, upcoming charge breakdowns (credits vs payable amount), and their full prepaid credit history. Learn more
    
    
  • Improved card update experience: Card update flows now include auto-filled cardholder names, formatted inputs, card brand detection, and inline validation for a smoother experience. Learn more
    
    
  • Display multiple SKU upgrade options: Subscribers can now view and choose from all available upgrade options instead of being defaulted to the highest-priority option. Learn more
    
    

  • Cancellation flow UX improvements: 

    • After saving an action, subscribers are redirected to the top of the page, and a consistent “Go back” button is now shown across all treatment actions. Learn more
    • The swap experience now auto-selects the product and hides the search bar when only one option exists. Redundant back-navigation screens have also been removed.
    • The top-priority offer’s decline CTA text is used for clearer cancellation messaging. Learn more
      
      
• No-limit discount option for mystery rewards: Ability to configure discount codes with unlimited usage when setting up mystery rewards.
  
  
• Streak protection during subscription merges: Subscriptions enrolled in active streak programs are now excluded from merge actions to prevent streak progress loss. Learn more
  
  
• Upgrade subscription campaigns: Run targeted campaigns to upgrade customers on larger SKUs or higher quantities with incentives - helping increase subscription value and retention. Learn more
  
  
• Acquire with Starter pack → BYOB subscription journeys: Acquire subscribers with a starter product and automatically transition them to Build Your Own Bundle subscriptions using Flows. Learn more
  
  
• Subscription acquisition date conditions: Target cancellation experiences and Flows based on subscription creation date, enabling targeted benefit messaging and retention offers. Learn more
  
  
• US ARL-compliant cancellation for Colorado: ARL compliance now includes Colorado by default alongside California, with the ability to enable additional states if required. Learn more
  
  

🛍️ Storefront Improvements

• Price per unit on subscription widget: Show unit pricing directly on the widget and dynamically update the total price on the Add to Cart button based on quantity. Learn more
  
  
• Gift widget visibility controls: Set the gift widget to be selected by default or hide the “This is a gift purchase” option entirely for gift-only products. Learn more
   
• Preset bundle checkout consistency: Child products in preset bundles are now automatically added with a 100% discount during checkout for a consistent purchase experience. Learn more
  
  
• Conditional loyalty widget visibility: Hide the loyalty widget in the customer portal when subscribers have zero points or coupon balance. Learn more
  
  
• Minimum loyalty points threshold: Cancellation treatment for redeeming loyalty points can be set to appear only when subscribers have points above a certain threshold.

⤴️ Admin experience improvements

• Subscription attributes management: Add, update, remove, and filter subscriptions using attributes, now supported across bulk actions and flows. Learn more
  
  
• Missing shipping addresses alert: New admin alerts and customer portal banners highlight subscriptions missing shipping addresses before orders are processed. Learn more
  
  
• Selling plan selection in the admin portal: View selling plan group names and select the correct plan while adding or editing subscription products. Learn more
  
  
• Faster quick action loading: Quick actions now load independently from performance metrics for faster access and editing.
  
  
• “Products not in subscription” condition in campaigns: Target subscribers who do not currently have specific products in their subscriptions, enabling precise upsell campaigns.
  
  
• Bulk actions for definite pause subscriptions: Skip, delay, and reschedule bulk actions are now supported for definite pause subscriptions also.
  
  
• Last charged card visibility: Saved payment methods now display the last charged date and are sorted by most recently used with support for adding cards. Learn more
  
  
• Customer tags in upgrade profiles: Automatically tag customers when they accept upgrade offers to trigger follow-up campaigns or rewards via Flows. Learn more
  
  
• Flows triggered on subscription merges: Product modification flows now run when subscriptions are merged to ensure discounts and benefits apply correctly. Learn more

🔧 Developer highlights

• Backup payment method APIs: New endpoints allow developers to add or remove backup payment methods on subscriptions. A headless “Add backup payment” URL also supports backup card collection in custom portals. Learn more
  
  
• Customer payment method migration via API: Migrate customer payment methods from external gateways and create subscriptions using Shopify payment method IDs. Learn more
  
  
• Retrieve subscription via Shopify order ID: A new API endpoint allows developers to fetch the associated subscription using a Shopify order ID. Learn more
  
  
• Previous subscription state in subscription/updated webhook: The subscription/updated webhook now includes a previous object, allowing developers to view the subscription state before the update and track changes more easily. Learn more
  
  
• Edit subscription line item quantity via API: A new edit line Admin API endpoint allows developers to update the quantity of a subscription line item directly. Learn more
  
  
• Fetch cancellation flow logs via API: Retrieve logs of subscriber interactions across cancellation flows, including benefits pages, cancellation reasons, and offers. Learn more

⚙️ Platform improvements

• Reduced order processing latency: Tiered event queues have been added to significantly reduce the order processing times during high-volume batches.
  
  
• Improved subscription data reliability: Automated and periodic reconciliation sync jobs now ensure all subscriptions are captured and created in Loop reliably.

✨ New features

1) Increase AOV with quantity upgrades: Incentivise subscribers to upgrade to larger quantities on a longer frequency. Example - Upgrade from 1 item subscribed monthly → 3 items delivered every 3 months & get 30% off. 

2) Reduce cancellations with one-click product swaps: Let subscribers swap products with a single click instead of cancelling, using your existing swap profiles. This makes it easy to move customers to a better-fit or premium SKU while keeping the same delivery cadence. 

3) Recover failed payments with segment-based incentives: Recover failed payments differently based on how many retries. For example, offer a smaller incentive when retries are still available, and a stronger one when it’s the last retry, or vary offers for soft vs hard declines based on payment failure message. This lets you save more subscriptions while protecting margins.

4) Track subscriber acquisition rates by order number! We’ve introduced a new analytics view that shows when customers convert into subscribers across their store order journey, and how that conversion rate trends over time across different order numbers - so brands can pinpoint the highest-impact moment to drive subscription adoption.

5) Override address validation preference from admin portal. When enabled, users with permission will be able to see a checkbox to override address validation while updating address from the admin portal and customer portal. The selected region for the updated address should be mapped to the shipping profile.

⤴️ Improvements

• Swap campaigns are now easier to set up and give you granular control at the variant level. You can map multiple products and variants, set priorities, and offer clearer swap choices to subscribers—all from one campaign. Learn more
• UX Improvements in Analytics & Reporting - You can now manually enter start and end dates directly in analytics and report date filters, along with standardized date formats and quarter-based ranges. This makes reviewing performance faster and more intuitive across reports.
• Nudge subscribers to order now with additional rewards when they reschedule, delay, or skip an upcoming order. Subscribers get a one-click email to place the order immediately with an incentive, helping recover revenue effortlessly.
• Loop custom widget now comes with a skeleton loader tackling two major pain points - No more cumulative layout shift (CLS) hence no impact on SEO & widget loading experience now feels faster.
• "Remove discount" action in Flows action now supports three discount title match conditions - All, Contains and Equals
• Custom cancellation reason is now available for admin-led cancellations
• Option to directly upload banner images or add custom HTML code for featuring banners on Upsell and Upgrade modules.
• Order now quick action now also support three new events - Reschedule, Delay and Skip.
• Quick nav with Command/Ctrl-K. We have added a new dedicated search bar at the top to bring discoverability. Cleaner UI with icons and clearer active-item highlighting for easier navigation. You can search subscriptions by Shopify subscription ID or customer’s email address.
• Accessibility enhancements for product page widget (app-block based widget). Added aria-label so that screen readers can read out loud what all purchase options are available. Added tab-index so that customers can navigate using keyboard by pressing Tab and arrow keys without needing to touch the mouse.