We're thrilled to introduce A/B experiments to uncover the most effective cancellation Benefits page content. This is a game-changer for optimizing your content strategy and maximizing customer retention.

Why this matters?

💡 Experiment with different content formats
Explore video vs text, tweaking CTAs, or testing different founder videos, this new feature allows you to run experiments that can directly influence customer actions and improve your retention metrics.

🔍 Boost conversion and retention
Experimenting to identify what type of content and messaging truly resonates with your subscribers. Leverage it to refine your messaging to deliver a more compelling value proposition and retain more subscribers.

What’s new?

✅ Easy-to-run A/B experiments
Create and configure A/B experiments seamlessly through Loop’s Benefit page admin interface. Test two variations of your benefits page side by side and get real-time feedback.

🎯 Granular control on experiment configuration
Tailor audience splits, define winning criteria, and set clear goals for each experiment. This ensures that you can make data-driven decisions on the most effective content to drive subscriber retention.

🔄 Track performance & insights
Access dedicated pages for tracking the performance of each experiment, including real-time save rate trends and exportable raw data, for deeper analysis and optimization.

How to get started?

It's simple!

1. Create/edit your Benefits Page
2. Navigate to the "Experimentation" block and click "Create Experiment"
3. Fill in details including experiment name, audience split, tags, and criteria for winning.
4. Save the page and let the experiment run its course!

Availability

Close Beta. Contact your success manager to get the feature access.

Need help getting started?
Our team is here to guide you! Reach out to us at support@loopwork.co or connect with your success manager.