✨ New Features 

1. Cohort analytics - Unlock deeper retention and behavior insights across your subscription business like how customers behave after their first order, when they churn, which cohorts are worth doubling down on and much more. Learn more.

2. Streaks - Gamify subscriber journeys to build habits by unlocking milestone-based rewards only when a subscriber places an order on time. Learn more.

3. Faster and powerful Reports – Leverage the new faster reporting experience to apply filters instantly with an inline selector and create, save and share custom report views within your teams. Learn more.

⤴️ Improvements

 1. Add product campaign upgrade - Configurable campaign-specific text for the “Add product” drawer. Offer dynamic discounts and purchase options independent of upsell configuration.

2. Update shipping price via Flows - Avoid extra shipping charges levied on one-time products when subscription-specific rates have been configured in Loop by updating shipping price via Flows.

3. Flows improvements - Quality of improvements for smooth operations even at scale like search by flow name, & status and trigger based filters.

4. Dynamic order tags - Leverage dynamic order tags based on selling plan name and anchor day to streamline your order management processes.

5. Banner for general upsell - Configure completely customisable HTML enabled banner to be displayed as header for general upsell recommendations. Available at Upsell > Cutomer portal > Upsell profiles > General upsell profile.

Link to May'25 product updates