✨ New Features 

1. Subscriber analytics - Track your subscriber base closely starting from acquisition source(plan, product, frequency) to their growth, churn and revenue contribution in the overall business. Learn more.

2. Cancellation analytics - Understanding subscriber behaviour and optimising retention strategies across the entire subscriber lifecycle with more actionable insights into why subscribers cancel, when it happens, and what it costs you. Learn more.

3. Mystery reward - Engage and reward your subscribers on churn hotspots with a mystery reward experience to prevent negative actions like Skip, Pause, Cancel and plug revenue leakage. Learn more.

4. Converting widget layouts - Amplify your subscription acquisition efforts by trying out different widget layouts that convert better. Loop now offers three layouts.  Learn more.

5. Upsell analytics - Equip yourself with granular insights to fine-tune your upsell game with almost real-time tracking of which offers are working and where hidden revenue lies. Learn more.

⤴️ Improvements

1. Improved reports listing UI - View all reports available in a single page with search and filters functionality.

2. Cancellation reason filter in campaign action -  Target reactivation campaigns based on specific cancellation reasons for higher conversion.

3. One-click acceptance of cancellation offer - In case of multiple retention offers, the top one is now selected by default with an "Accept Offer" button to drive instant conversion.

4.  Improved ShopPay dunning - ShopPay customers now default to in-app card updates for smoother payment recovery.

5. Rearrange cancellation treatment actions - Maximise the save rate by prioritising relevant cancellation treatment actions against each cancellation reason.

6. Configure charge offset by location - Set different charge offsets based on the province, enabling more granular control over location-based billing. 

7. Bundle improvements - Multiple quality of life improvements for Build your Bundle, like International money formatting on the bundle builder page, configure the default selling plan, and tag one-time bundle orders.