✨ New Features 

1. A/B Experiment with Benefits pages - Optimize your benefits page with A/B experimentation. Identify the most saving content formats and messaging for better customer retention. Learn more.

2. Loyalty points discount in upsells - Boost upsell conversions by allowing customers to redeem loyalty points for discounts on product add-ons through in-portal recommendations or quick action URLs. Learn more.

3. Enhanced payment recovery insights – Unlock deeper payment recovery insights with our new Backup Payment Metrics and Payment Recovery Tracking via card updates and retries. These tools help you monitor backup payment performance, track contribution of card updates vs retries in recovery success rates for more granular analysis. Learn more.

4. All new LTV dashboard: Track subscriber LTV over time, compare subscribers and non-subscribers metrics, and understand customer distribution to optimize your acquisition strategy. Combine LTV with your CAC data to fine-tune your subscription growth plan and drive long-term profitability. Learn more.

5. Best-seller upsell recommendations: Improve upsell conversions by showcasing the best selling products with granular control using recommendation rules in upsell profiles. Learn more.

6. Automate subscription upgrades with Upgrade event actions in email notifications to encourage customers to switch to higher-value plans. By setting up targeted upgrade actions, you can boost AOV and LTV with seamless transitions between different subscription tiers. Learn more.

7. Gift order instead of skipping: Reduce order skip rate by enabling subscribers to send their upcoming order as a gift to loved ones, turning a potential skipped order into a pleasant and surprise gift. Learn more.

8. Boost order placement rates by turning upcoming order reminders into opportunities with 'Order Now' event actions. Offer exclusive perks like discounts or free gifts to encourage early orders, reduce skips, and prevent cancellations, ultimately securing more revenue. Learn more.

9. New reports for Processed order line items and Checkout order line items: Unlock more granular insights helping you differentiate between subscription items and one-time add-ons. Along with several reporting improvements, you can now track cancellations, currency, and payment attempts, ensuring better data accuracy and enhanced analysis for your subscription business. Learn more.

10. Leverage multiple triggers in a single flow to streamline your flow setup: Now, you can configure a single flow with all relevant triggers, conditions, and actions, saving time and reducing setup efforts. Whether it's updating shipping prices, applying tiered discounts or managing bottle deposits, this feature simplifies flow management and improves efficiency. Learn more.

⤴️ Improvements

1. Enjoy enhanced Streaks functionality with improvements like enrolling existing subscriptions, integration with Loop notifications and 3rd-party marketing, new conditions in Flows, streak break warnings in the cancellation flow, and the option for free shipping as a reward, with no mandatory eligibility conditions for certain programs.

2. Receive a warning when deleting selling plans mapped to active subscription items, ensuring you avoid issues with swaps, shipping, and analytics .

3. Merchants will now receive a warning when deleting bundles mapped to active subscriptions, ensuring you avoid issues where customers can’t edit their bundles and minimizing support queries.

4. Export your Cohort analytics views easily with the new download option, perfect for sharing updated subscription retention metrics with other stakeholders.

5. Product and variant IDs in the Loop Admin Portal now display with clear prefixes (Product: or Variant:), ensuring better clarity and reducing confusion in day-to-day operations.

6. The new 'Shipping rate name equals' condition in Flow lets you ensure customers receive their preferred shipping mode/rate, even when Shopify recalculates rates, preventing automatic selection of cheaper options like standard delivery over express.

7. With the 'No discount code present' condition in Flows, you can ensure discounts are only applied when no other discount codes are active, preventing accidental discount stacking on subscription orders and protecting your margins.

8. Retain more customers with the new 'Reschedule' treatment action in the cancellations flow, allowing customers to choose their next order date.

9. Access Bubblehouse integration variables in your customer portal custom sections, allowing you to display loyalty information like total points, available coupons, and a direct link to the pre-authenticated loyalty page.

Link to July'25 product updates