✨ New Features 

1. Backup payment method - A powerful way to improve payment recovery and reduce churn. If a customer’s primary payment method fails, Loop will now automatically retry the charge on a backup payment method, if available. Learn more.

2. Introducing claim-based mystery rewards - Maximise retention while protecting the margins - by offering mystery rewards that are only unlocked when a subscriber visits the customer portal and claims the gift. Learn more.

3. Custom roles in the User & Permissions module – Managing access for large teams just got easier. Brands can now create custom roles with predefined permissions and assign them to users - no more setting access manually for every user. Learn more.

4. Choice of Upgrade offers: Offer your customers multiple upgrade options within a single upgrade profile, allowing them to choose from various products or flavours. With the new product priority setting, control the display order, making the upgrade process more flexible and customer-friendly. Learn more.

5. Subscription setup score: Track your Loop feature setup, identify gaps, and aim for 100% to boost retention, revenue, and customer satisfaction. Available only for Loop Pro plan. Learn more.

6. Minimum order weight: Set minimum order weight for product removal and partial billing flows. Once configured, subscribers can now only remove products from their order if the total weight of line items remains above a configured minimum threshold. Learn more.

⤴️ Improvements

 1. California Automatic Renewal Law (ARL) compliant cancellation flow - A simple toggle-based configuration to stay compliant with CARL, according to which customers are not mandated to go through multiple steps if they click on "Cancel subscription" or equivalent button. Showing benefits pages, offers, reason based surveys is allowed as long as these are optional.

2. Reactivate expired subscriptions - Merchants running limited-cycle subscriptions often take customer consent to continue beyond the original term. Merchants can now reactivate expired subscriptions in just one click, ensuring continuity for customers and reducing effort for merchants.

3. Warning message for attempting multiple orders in a day to avoid double-charging a genuine customer.

4. Enhanced manual subscription creation flow from the admin portal to

• Select the desired selling plan individually for each item
• Apply the selling plan discount or override with a custom discount
• Assign custom shipping codes & titles to each subscription

5. Analyse country-based subscription trends with a new country-based filter for the Cohort analytics tab.

6. Payments over time graphs now show the split of dunning and non-dunning orders.

7. Payment cards can be updated for paused/cancelled subscriptions.

8. Swap product bulk action is now supported for prepaid subscriptions.

9. BYOB bundles can now be removed from the subscription.

Link to June'25 product updates