We are excited to introduce A/B experiments for cancellation offers! Brands can now test and optimize their cancellation strategies to determine the most effective offers for retaining subscribers.

Key Features:

• Test Variations: Gift vs. Discount, Discount A vs. Discount B, Gift A vs. Gift B.
• Side-by-side Configuration & Preview: Easily configure and compare offer content for both control (A) and variant (B) groups.
• Audience Split & Random Assignment: Set percentage splits and ensure consistent exposure throughout the experiment.
• Winning Criteria: Define the minimum delta (e.g., 20%) in save rates to declare a winning variant.

Experiment Tracking:

• Track key metrics like save rates, attempts, and trends in Loop Admin > Tools and Apps> Experiments.
• Export raw data to analyze experiment results in detail.

Experiment Completion:

• Auto-completes once set conditions (days or attempts) are met.
• Post-completion, control (A) content will be shown to all eligible subscribers unless a variant is selected.

Start testing your offers today and find the best strategy to keep your subscribers engaged!