Product Updates

2 weeks ago

Oct'25 Product Recap

✨ New features

1) Introducing personalized swap profiles: Curate relevant swap alternatives for different subscriber segments showing each customer only what’s truly right for them. Learn more

2) [BFCM special] Limited-time omni-channel campaigns: Run time-bound campaigns across email/SMS and the customer portal. Learn more

  • Launch subscriber-exclusive deals on best-selling add-ons (e.g., “Get any add-on at 40% off. Offer ends on 20 Nov.”).
  • Create urgency with “order now” campaigns (e.g., “Order now to get 30% off your entire order. Offer ends on 20 Nov.”).
  • Schedule start/end times so campaigns go live and stop automatically at midnight or any specific time.

3) Advancements in upsell analytics — Measure what’s added vs. what actually sells. Learn more

  • “Actual sold” on Upsell > Added with a global date filter to track realized revenue from items added in a period.
  • “Total revenue till date” columns on item-wise, profile-wise, and profile-product tables in Added.
  • General profile analytics parity with personalised profiles.
  • Quick action performance report (quick action × product: added vs. realized).
  • Campaign performance report (campaign × product: added vs. realized).
  • Campaigns filter across Added and Sold to specifically track campaign-driven upsell performance.
  • New graphs on Sold for trend and channel-wise revenue distribution.

4) Streaks experience upgrade — Power streaks everywhere your subscribers are. Learn more

  • Developer updates

    • New Streak API endpoint (per subscription + locale): enrollment status, next order due date, rewards config, rewards banner URL, texts.
    • Streak data now available in the loopProps window object for custom experiences (customer portal > subscription > console).

  • Coverage across touchpoints

    • Highly customizable banners and notifications with subscription, customer, and store variables.
    • Streaks data now available to third-party marketing tools to keep subscribers informed.

  • Easier management

    • Duplicate an existing streak program to create variants fast.
    • Product/variant IDs now visible in rewards config to ensure gift accuracy.


⤴️ Improvements

  • Delay order processing by 5/10/15mins for checkout orders so post-purchase apps (like AfterSell or Rebuy) can finish updates before Loop syncs the checkout order. This ensures accurate subscription creation and more reliable Flow automations. Learn more.
  • Product and gift widget mapping is auto-duplicated when duplicating a theme. No manual hustle required for re-mapping widget to (new) duplicated theme templates.
  • UI/UX refinements on the “experimentation on cancellation benefits” page for a seamless experience while running experiments.
  • Flows can now be triggered only when a specific product is added via upsells.
  • Offer explicit gifts in reward journeys (no mystery gifting required). 
  • Rewards flow templates made more robust with new targeting conditions.
  • Smoother “update shipping” flow in the customer portal. 
  • Improved subscription frequency change flow in the customer portal. 
  • Hide “manage subscription” on Shopify account pages for B2B customers. 
  • Better “gift order instead of skip/partial skip” flow. 
  • Show the same selling plan name on subscription list and details pages for consistency. 
  • Prevent merging digital subscriptions with physical subscriptions.
  • Drag-and-drop disabled in the HTML editor across Loop admin to prevent accidental layout breaks. 

Link to Sep'25 product recap