We’ve introduced Swap as a new action type in Quick event actions, built to help brands automate SKU swaps and reduce cancellations with personalised “one-click switch” experiences without changing the subscription cadence.

Why it matters

• Trigger swap links via tools like Klaviyo to move subscribers from one subscribed SKU to another (flavour/size/variant), instead of cancelling or pausing.
• Use it as a retention lever for cases like out-of-stock, discontinued SKUs, or “recommended alternative” nudges.

How it works 

• Map one or more Swap profiles to the action.
• Loop automatically uses the highest priority eligible profile to generate the link and CTA copy.
• Subscribers land in the customer portal with a guided swap experience.

Tracking

• Clicks and completions are tracked under Quick action analytics.
• Actions also appear in Activity logs under Quick actions.