✨ New features

1) Increase AOV with quantity upgrades: Incentivise subscribers to upgrade to larger quantities on a longer frequency. Example - Upgrade from 1 item subscribed monthly → 3 items delivered every 3 months & get 30% off. 

2) Reduce cancellations with one-click product swaps: Let subscribers swap products with a single click instead of cancelling, using your existing swap profiles. This makes it easy to move customers to a better-fit or premium SKU while keeping the same delivery cadence. 

3) Recover failed payments with segment-based incentives: Recover failed payments differently based on how many retries. For example, offer a smaller incentive when retries are still available, and a stronger one when it’s the last retry, or vary offers for soft vs hard declines based on payment failure message. This lets you save more subscriptions while protecting margins.

4) Track subscriber acquisition rates by order number! We’ve introduced a new analytics view that shows when customers convert into subscribers across their store order journey, and how that conversion rate trends over time across different order numbers - so brands can pinpoint the highest-impact moment to drive subscription adoption.

5) Override address validation preference from admin portal. When enabled, users with permission will be able to see a checkbox to override address validation while updating address from the admin portal and customer portal. The selected region for the updated address should be mapped to the shipping profile.

⤴️ Improvements

• Swap campaigns are now easier to set up and give you granular control at the variant level. You can map multiple products and variants, set priorities, and offer clearer swap choices to subscribers—all from one campaign. Learn more
• UX Improvements in Analytics & Reporting - You can now manually enter start and end dates directly in analytics and report date filters, along with standardized date formats and quarter-based ranges. This makes reviewing performance faster and more intuitive across reports.
• Nudge subscribers to order now with additional rewards when they reschedule, delay, or skip an upcoming order. Subscribers get a one-click email to place the order immediately with an incentive, helping recover revenue effortlessly.
• Loop custom widget now comes with a skeleton loader tackling two major pain points - No more cumulative layout shift (CLS) hence no impact on SEO & widget loading experience now feels faster.
• "Remove discount" action in Flows action now supports three discount title match conditions - All, Contains and Equals
• Custom cancellation reason is now available for admin-led cancellations
• Option to directly upload banner images or add custom HTML code for featuring banners on Upsell and Upgrade modules.
• Order now quick action now also support three new events - Reschedule, Delay and Skip.
• Quick nav with Command/Ctrl-K. We have added a new dedicated search bar at the top to bring discoverability. Cleaner UI with icons and clearer active-item highlighting for easier navigation. You can search subscriptions by Shopify subscription ID or customer’s email address.
• Accessibility enhancements for product page widget (app-block based widget). Added aria-label so that screen readers can read out loud what all purchase options are available. Added tab-index so that customers can navigate using keyboard by pressing Tab and arrow keys without needing to touch the mouse.