We’ve significantly improved swap campaigns to make swap experiences more flexible for brands and clearer for subscribers while bringing swap in line with the standard campaigns framework across templates.

What’s new

• Many-to-many swap mapping: map multiple existing products to multiple “new products to swap with,” giving subscribers more choice and improving acceptance rates.
• Variant-level control: enable variant selection so swaps can be configured at the variant level (not just product level).
• Priority and mapping edits: edit priority order and update mappings directly while building the campaign, making iteration faster.
• Revamped swap drawer: a redesigned, clearer swap experience that highlights the current product, recommended swap option, and other available swap options to reduce confusion.
• Broader targeting: apply Swap to all subscriptions (not only active subscriptions) for more proactive swap strategies.
• Standard campaigns capabilities: Swap now supports the same baseline structure as other campaign templates, including channel selection and limited-time availability.