Keep your most discount-sensitive subscribers from churning especially during BFCM by surprising them with mystery rewards instead of letting them cancel or chase better deals.

What’s new

• Run “mystery rewards” campaigns that target high-risk subscribers, especially around BFCM, to tackle same-day churn and prevent cancellations for better subscription offers.
• Offer either a free gift or a discount as the mystery reward. The actual reward is only revealed and applied when the subscriber claims it.

How it works

• Eligible subscribers see the mystery reward experience on the customer portal every time they load their subscription page until they claim it.
• All text and messaging for the mystery experience can be configured and edited directly in the campaign admin.
• To prevent discount abuse, each customer can claim the mystery reward only once. Once a customer redeems an upsell item from the campaign, the mystery experience is no longer shown.

Note:

• Mystery campaigns always run across both channels: customer portal and email/sms notifications.
• If a subscription qualifies for two mystery rewards (one from a reward journey and one from a campaign), the campaign-based mystery reward will be shown with priority.