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Loop cancellation flows are more powerful than ever, helping you reduce churn with targeted segmentation and personalization of content.

You can now create personalized cancellation flow experience for each customer segment including benefits page, reasons, churn treatment actions and offers.

Key highlights

• Segment specific cancellation journeys: Power contextual cancellation flows based on number of orders, subscription content, customer tags, subscription spend etc. to provide relevant content and effective churn treatment.
• Personalized content: Leverage subscription and customer variables to create personalized cancellation content. Add customer name, subscription discounts, subscription spent, etc dynamically to make the cancellation flow engaging and effective.
• Churn treatment analytics: Run cancellation experiences across different customer segments and see their effectiveness to make informed decisions.

Upgrading existing cancellation flow

• Go to Loop admin > Customer portal > Cancellation flows
• Go to each tab “Benefits page”, “Reasons” and “Offers”; one at a time and curate targeted experiences for different customer segments
• Update your content with dynamic variables (listed on the right) to target the customers with personalized content.

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APIs development and enhancements

You can now configure the cancellation flows experience on headless customer portal using Loop storefront APIs.

• Subscription benefit content: This endpoint is used to fetch the subscription benefit content associated with a specific subscription id.
• Subscription benefit action: This endpoint is used to log the acceptance or rejection of a subscription benefit offered to a user. It accepts the subscription benefitContentId and user decision as state inputs and logs the information into the system's database for analytics purposes.
• List cancellation flow: This endpoint is used to fetch the subscription specific cancellation reasons.
• List cancellation offers: This endpoint is used to fetch the applicable subscription specific cancellation offers.
• Apply cancellation offer: This endpoint is used to apply the cancellation offer given to the subscriber.
• cancellationFlowId has been added for the endpoints - skip order, place order, delay order, swap line to track the performance of cancellation flows.

Available to all app users. If you are new to the app, you can start a free trial of Loop.
Feel free to contact us at support@loopwork.co for help in covering your use case.