You can now map multiple products or variants to multiple swap products within a single personalized swap profile, making large-scale swap setups significantly easier to manage.

Previously, only one-to-many mappings were supported, forcing you to create repetitive mappings for large catalogs. With this update, you can configure complex product replacement logic in a single mapping block, cutting down setup effort considerably.

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Cancellation flows now support Swap treatment actions and cancellation offers for prepaid subscriptions, giving you the same retention tools for prepaid subscribers that you already use for regular ones.

Previously, prepaid subscriptions had limited save options during cancellation. You can now run your full retention strategy across more subscription types, reducing churn opportunities that were previously out of reach.

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You can now choose which product variant should be pre-selected when a customer opens the upsell product drawer, using a new Default variant selection preference under Grow > Upsells > Preferences.

Pick between pre-selecting the first variant available with any purchase option, or the first variant available as a subscription. For brands using variant-to-frequency mapping, the subscription option lines up the pre-selected variant with a subscriber's existing frequency out of the box, reducing manual switching at the point of upsell.

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We've updated the sidebar navigation to make key sections easier to find. Bundles module has moved under Acquire, and Gift Subscriptions module now sits under Subscriptions.

Learn more: Bundles & Gift Subscriptions

Loyalty point redemption in Loop's customer portal is now restricted to users with an active Okendo account, keeping you aligned with consent requirements under loyalty programme regulations.

Users with a pending account still earn and see their points but are shown a configurable activation message in place of the redeem action, prompting them to activate before they can apply points. This message appears in the customer portal and the cancellation flow, and you can customize the text directly from Loop Admin Portal under Tools & Apps > Okendo Integration > Texts > Account activation message

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Here’s everything we shipped for you in April 2026:

🎯 Acquire & Grow

• Upsell preset bundles via quick actions on the customer portal. Acquire subscribers on individual products and later target them to add preset bundles. Learn more
• Prepaid subscriptions are now supported in Campaigns, making it easier to target prepaid subscribers with tailored outreach. Learn more

🔁 Retention

• Tag subscribers saved from the benefits page to identify churn-prone customers and run proactive retention strategies. Learn more
• Convert free gifts or discounts into mystery reward experiences in Flows, Reward journey and Streaks. Learn more
• Track and analyse Streak program performance with new reports: Subscription enrolled in Streak, Streak order wise performance & Streak cohort wise performance. Learn more

🌟 Customer Experience

• Control scheduled order visibility in the customer portal. A new preference lets you limit how many upcoming orders your subscribers can see in the customer portal. Learn more

🛠️ Admin & Operations

• Filter ARL vs Non-ARL metrics in Cancellation analytics to understand save rates and churn patterns by region. Learn more
• Bulk actions now supported for subscriptions with preset bundles, improving flexibility for managing bundled subscription workflows. Learn more

⚙️ Platform Improvements

• As part of our ongoing improvements in reporting infrastructure, following reports are now 10x faster -> Subscription activity logs, Cancellation logs, transaction summary, subscription sales and subscriber distribution by product. Learn more

You can now upsell preset bundles directly through quick actions, making it easier to drive higher order value and product adoption from your existing subscribers.

Acquire subscribers on individual products and later prompt them to add curated bundles to their subscription or as a one-time add-on, all in a single click. Bundles will be added at the discounted price set in bundle admin, with no additional discounts applied.

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You can now create and run campaigns for prepaid subscriptions, making it easier to target these subscribers based on different business use cases.

Whether you're running retention plays, upsells, or engagement campaigns, prepaid subscriptions are now fully supported alongside regular subscriptions in your campaign targeting.

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You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.

Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.

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We’ve enhanced the performance of Subscription activity logs, Cancellation logs, Transaction summary, Subscription sales, and Subscriber distribution reports, making them significantly faster and smoother to use.

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