You can now change subscription frequency in Bulk actions, and each product automatically gets its correct selling plan. Change subscription frequency replaces the Change subscription plan action.
You choose whether to keep existing discounts or recalculate them for the new selling plan, and whether the next order date stays the same or reschedules to match the new frequency.
You can now run A/B experiments on a Personalized upsell profile to find out which setup drives the most add-ons from recurring orders. Test the recommendation type, "See more" behavior, recommended items with their discounts, or the customer portal upsell banner, and compare Control (A) against Variant (B) on live subscribers.
Instead of guessing which discount, product mix or banner works best, you can pick a winner on actual upsell performance. Experiments appear in the same experiments listing, creation flow and results page you already use for Reward journeys and Cancellation flows.
You can now change frequency in Flows when a new subscription is created. Change subscription frequency moves the whole subscription, and Swap product & change frequency moves one or more products. Each product gets its own correct selling plan, so a plan chosen for one product never applies to another.
Both actions let you keep the next order date or delay it to fit the new frequency. Change subscription frequency replaces the Change subscription plan action.
You can now attach one optional treatment action to a retention offer, alongside discounts, gifts, and loyalty points. Choose from Skip, Delay, Order now, or Update payment method.
Offers can now resolve the customer's underlying concern, like timing or a failed card, instead of only sweetening the deal. You can also set a different treatment for each side of an A/B experiment.
You can now automatically combine eligible orders from a customer’s multiple subscriptions into a single order and charge. Subscribers pay shipping once instead of several times when billing dates overlap.
Merged orders ship together, which simplifies fulfilment for you. Available on the Pro plan.
You can now design cancellation flows around who is cancelling. Each profile targets a subscriber segment and carries its own benefits, reasons, retention offers, and win-back offers, so a loyal customer, a dormant one, and one stuck in dunning each see the right experience. A General profile is always there as a fallback.
Four new targeting conditions (days since last recurring order, cancellation attempted recently, subscription dunning status, and active subscription count) help you reach multi-sub, at-risk, and dormant customers separately. Everything lives in one shared library, so editing a reason or offer updates it across every profile while keeping a single save-rate history, and profile-level analytics show what works for each segment. We've also added a free shipping discount to retention offers and a gift order treatment for cancellation reasons, so a subscriber who says they have too much product can gift their next order and stay subscribed.
Order reports are now significantly faster and provide more reliable reporting experience. Processed Orders, Processed Order Line Items, Checkout Orders, Checkout Order Line Items, Upcoming Orders, and Skipped Orders now load and export much faster, with no timeouts
Whether you're reviewing order data or exporting reports, you can now get the information you need in seconds instead of waiting minutes.
You can now connect Loop with Webshipper so subscribers can choose a new pickup point as part of updating their shipping address in the customer portal. Nearby pickup points load based on the new address, and the selection is saved to the subscription.
Future recurring orders use the updated pickup point, so you no longer step in when a customer moves. It’s especially useful if you serve European customers, where pickup-point delivery is common.
You can now make the cancellation reason survey skippable for subscribers in New York, or any other region you choose, while the rest of your cancellation flow, including benefits, offers, remarks, and win-back, runs exactly as configured.
This lives in the new Cancellation compliance section on the Preferences tab, alongside your existing ARL preference. New York is selected by default and locked, so you're covered for the state's Click to Cancel rule without any extra setup, and you can extend the same region picker to any other country's states or provinces.
You can now target prepaid subscriptions in Flows and Reward Journeys. The “Type of subscription plan” condition supports Prepaid alongside Pay as you go, so you can pick a specific frequency, such as “Pay every 3 months, Deliver every month.”
This lets you create frequency-specific experiences and per-order banners for prepaid subscribers without custom development.