You can now move subscriptions to a new frequency in bulk using the Change subscription frequency action in Bulk actions, which replaces Change subscription plan. We automatically resolve the correct selling plan for each product, so you no longer need to map plans yourself.

You also control what happens next: keep existing discounts or recalculate them for the new selling plan, and keep the next order date as is or reschedule it to match the new frequency.

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You can now change subscription frequency in Bulk actions, and each product automatically gets its correct selling plan. Change subscription frequency replaces the Change subscription plan action.

You choose whether to keep existing discounts or recalculate them for the new selling plan, and whether the next order date stays the same or reschedules to match the new frequency.

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You can now see how Active MRR changes over time on the Analytics Overview page, instead of checking a point-in-time number day after day. View it daily, weekly, monthly, or quarterly, and hover on the line for exact values.

We’ve also refined how Active MRR is calculated. One-time removed items now count towards it, and gift subscriptions are excluded since they don’t generate revenue beyond the checkout order.

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You can now run A/B experiments on a Personalized upsell profile to find out which setup drives the most add-ons from recurring orders. Test the recommendation type, "See more" behavior, recommended items with their discounts, or the customer portal upsell banner, and compare Control (A) against Variant (B) on live subscribers.

Instead of guessing which discount, product mix or banner works best, you can pick a winner on actual upsell performance. Experiments appear in the same experiments listing, creation flow and results page you already use for Reward journeys and Cancellation flows.

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You can now change frequency in Flows when a new subscription is created. Change subscription frequency moves the whole subscription, and Swap product & change frequency moves one or more products. Each product gets its own correct selling plan, so a plan chosen for one product never applies to another.

Both actions let you keep the next order date or delay it to fit the new frequency. Change subscription frequency replaces the Change subscription plan action.

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You can now attach one optional treatment action to a retention offer, alongside discounts, gifts, and loyalty points. Choose from Skip, Delay, Order now, or Update payment method.

Offers can now resolve the customer's underlying concern, like timing or a failed card, instead of only sweetening the deal. You can also set a different treatment for each side of an A/B experiment.

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You can now edit manual discounts on a subscription without removing and re-adding them. Update the discount title, type (percentage or fixed), value, and order limit in one place.

This makes adjustments faster and cleaner, especially for long-running or prepaid subscriptions where discount terms change over time.

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You can now show unlisted products in Build your bundle, making fixed price bundles like “any 3 for $60” possible. Create bundle-only copies of your products at the same price, so the bundle total stays fixed no matter what subscribers pick.

Since these copies stay out of your regular storefront, you can run fixed price bundles through landing pages, emails, and ads without affecting your main catalog.

You can now automatically combine eligible orders from a customer’s multiple subscriptions into a single order and charge. Subscribers pay shipping once instead of several times when billing dates overlap.

Merged orders ship together, which simplifies fulfilment for you. Available on the Pro plan.

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You can now design cancellation flows around who is cancelling. Each profile targets a subscriber segment and carries its own benefits, reasons, retention offers, and win-back offers, so a loyal customer, a dormant one, and one stuck in dunning each see the right experience. A General profile is always there as a fallback.

Four new targeting conditions (days since last recurring order, cancellation attempted recently, subscription dunning status, and active subscription count) help you reach multi-sub, at-risk, and dormant customers separately. Everything lives in one shared library, so editing a reason or offer updates it across every profile while keeping a single save-rate history, and profile-level analytics show what works for each segment. We've also added a free shipping discount to retention offers and a gift order treatment for cancellation reasons, so a subscriber who says they have too much product can gift their next order and stay subscribed. 

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