Here’s everything we shipped for you in June 2026:

🎯 Acquire & Grow

• A/B Experiments on Reward journey - Increase retention by testing different offers across subscription order milestones. Learn more
• BYOB (Bundle Builder) links now support pre-applied filters, letting shoppers land directly on a filtered view. Learn more

🔁 Retention

• Instant win-back offers -  Boost retention by giving subscribers a limited-time offer to reactivate immediately after cancel. Learn more
• Win-back campaigns now support product swaps, allowing customers to choose product they want when reactivating. Learn more
• Prepaid subscriptions are now supported in Quick Actions (upgrade and swap-based actions still excluded). Learn more
• Flow improvements: 
  • Send test email during flow configuration when "Send email to customers" is enabled.
  • Trigger flows based on any discount code present with the new "Any discount code present" IF condition.
  • Remove all products from a collection using Flows with the new "Remove all products from a collection (one-time)" THEN action. Learn more
• Resume & win-back campaigns now support banners on the customer portal, making offers more visible than relying on links alone. Learn more
• New action to Remove anchor day via Flows to clear a subscription's billing anchor after the first order, so customers can reschedule freely afterward. Learn more
• Cancellation Flows:
  • Warning banner shown when a treatment is enabled but its global preference is disabled. Learn more
  • New "products not in subscription" condition for cancellation offers. Learn more

🌟 Customer Experience

• Shopify powered login - Offer customers to easily access Loop portal using their Shop password-less login directly. Learn more
• Multilingual notifications - Send emails in your customers’ preferred language with one-click translation. Learn more
• Mystery reward customisations are now available, letting you customize colors, text, and even upload your own animation. Learn more

🛠️ Admin & Operations

• New Forecast dashboard - Get a more accurate view of your expected subscription revenue, factoring in recent acquisition trends, subscriber churn, payment failures, and order reschedules. Head to Analytics > Forecast to check it out.
• Zapier integration - Connect Loop with thousands of apps through Zapier to automate subscription workflows. Learn more
• Sync campaign action link to Klaviyo option is now selected by default when creating a campaign, avoiding the need to generate and upload a manual file to Klaviyo
• Select multiple payment failure codes in a single trigger conditions in Quick Actions, Flows, and Campaigns. Learn more

⚙️ Platform Improvements

• Subscriptions Report is now significantly faster -  report loads 35x faster and exports are 80x faster.
• New loyalty events and properties for Klaviyo, Attentive, and other marketing integrations (points/credits earned, expiring points, expiring coupons). Learn more
• Edit Charge Offset API endpoint release - Now retrieve and update a subscription's charge offset via the Admin API. Learn more
• Read order status by Loop order ID API endpoint release - Retrieve the current status of an order without relying on webhooks or additional order lookups. Learn more

You can now send notifications in your customers' locale instead of English by default, making messaging feel native across every market you sell in.

A global "Translate" button lets you translate all notifications in one click, so you don't have to configure each template manually. Locales are generated automatically for every language published in your Shopify store.

Learn more

You can now show subscribers an instant win-back offer right after they confirm cancellation, instead of relying only on a delayed email campaign. A banner appears on the portal page with a live countdown, giving you a real-time shot at recovery while intent to cancel is still fresh.

Clicking the banner opens the offer in a drawer. Accepting reactivates the subscription instantly with the offer applied, and declining leaves the banner up until it expires, so subscribers can still come back to it. Offers only ever appear after cancellation is confirmed, never as a blocker in the flow.

Learn more

You can now generate Failed Payment Recovery links for specific subscriptions even if they haven't entered dunning. Simply target subscriptions using filters or upload a CSV of subscription IDs to proactively ask customers to update their payment method before renewal.

Perfect for payment gateway migrations, store migrations, and reducing involuntary churn through early payment updates.

Learn more

Help subscribers secure their subscription by encouraging them to add a backup payment method.

You can now include the Add backup payment method quick action in subscription created and upcoming order reminder campaigns, with optional discounts or gifts to drive completion.

If a subscriber's primary payment method fails during renewal, the backup payment method is automatically used—helping reduce failed renewals and involuntary churn.

Learn more

When you enable a treatment like Skip payment in a reason's flow configuration, we now check if the related global preference is turned on. If it isn't, a warning banner appears with a direct link to enable it.

This helps you catch and fix the setup gap upfront, so treatments work as expected in the live cancellation flow.

Learn more

You can now remove a subscription's billing anchor automatically using a new Flow action, "Remove billing anchor for subscription." Trigger it once a condition is met, for example right after the first order is placed.

Previously, subscriptions with an anchor day locked the reschedule calendar to that date only, making rescheduling unusable for anchored subscriptions. With this action, you can let the anchor set the initial billing date, then remove it afterwards so renewals continue on the same date, but customers can reschedule to any other date going forward.

Learn more

You can now select up to 250 variants at a time when mapping them to a selling plan without losing your work. Checkboxes for additional variants are automatically disabled once you hit the limit, so you can save your current selection and continue mapping the rest in a new batch.

You can now send a test email directly from flow configuration when the "Send email to customers" checkbox is enabled, so you can preview before going live.

Flows also gain a new "Any discount code present" condition, letting you trigger actions whenever any discount code is applied, without listing out each code individually. A new "Remove all products of a collection" one-time action is also available for THEN steps.

The Flow summary is now easier to scan. Repeated conditions are shown only once instead of being listed multiple times.

Learn more

You can now use Quick actions on prepaid subscriptions. This makes it easier to target prepaid subscriptions for different business use cases directly from the admin.

Learn more