You can now create and run campaigns for prepaid subscriptions, making it easier to target these subscribers based on different business use cases.
Whether you're running retention plays, upsells, or engagement campaigns, prepaid subscriptions are now fully supported alongside regular subscriptions in your campaign targeting.
You can now limit the number of future orders visible to subscribers in the customer portal. A new preference under Customer portal > Preferences > Order actions lets you set a specific number of upcoming orders to display, instead of the default 10.
Showing too many scheduled orders can overwhelm customers and trigger unnecessary cancellations. This preference helps you tailor the experience to what works best for your subscribers.
Here's everything we shipped in the month of march:
🎯 Acquire & Grow
purchaseOption and sellingPlanId query params to load the BYOB page with a pre-selected purchase option and frequency. Useful for landing pages and social ads. Learn more🔁 Retention
🌟 Customer Experience
🛠️ Admin & Operations
lastChargeDate on List payment methods and Read customer details endpoints). Learn moreSubscription ID / Customer ID (matching report exports) and the legacy subscription_id / customer_id. _1, _2, and so on) for easy identification. X-Loop-Signature header (HMAC-SHA256) so you can verify payload authenticity and block spoofed requests. Docs include Node.js, Python, and Ruby samples. Learn moresubscription/updated webhook now includes previous state: The payload now ships a previous object snapshot for line actions, discount actions, and policy updates, so you can detect exactly what changed without maintaining your own historical store. Learn more$is_hard_declined: true, enabling targeted hard-decline email flows. Learn moreYou can now use Shopify markets with Loop to display the correct regional pricing and product availability to subscribers everywhere it matters, from swaps and upgrades to BYOB and campaigns.
Loop detects each subscriber's market from their shipping address and applies the pricing you've configured in Shopify, so a subscriber in Germany sees EUR and one in Canada sees CAD without any manual work. Prices sync automatically from Shopify, with a manual re-sync option available on the new markets page.
You can now run payment recovery campaigns for subscribers in any failed payment state, not just those still in active dunning. Reach subscribers whose subscriptions have already been paused or cancelled after retries ran out, and give them a single flow to update their card and bring the subscription back.
Target audiences by subscription state, narrow further with subscription, product, customer, and payment conditions, and reach subscribers via customer portal banner, Email/SMS through Klaviyo, or both. Recovery drawer texts now adapt to each state: update card for active, update card and resume for paused, update card and reactivate for cancelled.
You can now add or remove duration intervals in both Delay and Pause flow preferences, giving you full control over the options your subscribers see.
We've also improved the customer portal experience for both flows. Selecting a rescheduled date now happens in a single step, with the next order date shown clearly upfront.
Learn more:
1. Delay order
2. Pause flow
We've improved the swap experience for your subscribers. The current product or variant on a subscription item will no longer appear as a swap option in the swap drawer.
This applies when a product has no variants, or when the swap is happening variant-to-variant, cutting out redundant choices and making the swap flow easier to navigate.
We now add a suffix to duplicate campaign internal names when you save a campaign with a name that already exists. The suffix starts with _1 and increments for each additional duplicate, making it easier to identify and manage campaigns at a glance.
This applies to all new campaigns going forward. Older campaigns sharing the same internal name will also be renamed with suffixes soon.
You can now pair a cancellation offer with a Skip or Delay order action, creating more compelling save experiences like "10% off + skip your next order".
A new Flow condition, "Is cancellation offer applied (any of)", lets you trigger order-based treatments when a specific cancellation offer is accepted, giving subscribers both an incentive and immediate relief in a single experience.
If you have Siena or Gorgias set up on your store, you can now offer subscribers a "Talk to Support" option at the point of cancellation.
For cancellation reasons where a conversation could change the outcome, you can now route subscribers to live support instead of letting them cancel. It's a simple but effective way to save subscriptions that might otherwise churn.