You can now run payment recovery campaigns for subscribers in any failed payment state, not just those still in active dunning. Reach subscribers whose subscriptions have already been paused or cancelled after retries ran out, and give them a single flow to update their card and bring the subscription back.

Target audiences by subscription state, narrow further with subscription, product, customer, and payment conditions, and reach subscribers via customer portal banner, Email/SMS through Klaviyo, or both. Recovery drawer texts now adapt to each state: update card for active, update card and resume for paused, update card and reactivate for cancelled.

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We've improved the swap experience for your subscribers. The current product or variant on a subscription item will no longer appear as a swap option in the swap drawer.

This applies when a product has no variants, or when the swap is happening variant-to-variant, cutting out redundant choices and making the swap flow easier to navigate.

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You can now pair a cancellation offer with a Skip or Delay order action, creating more compelling save experiences like "10% off + skip your next order".

A new Flow condition, "Is cancellation offer applied (any of)", lets you trigger order-based treatments when a specific cancellation offer is accepted, giving subscribers both an incentive and immediate relief in a single experience.

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If you have Siena or Gorgias set up on your store, you can now offer subscribers a "Talk to Support" option at the point of cancellation.

For cancellation reasons where a conversation could change the outcome, you can now route subscribers to live support instead of letting them cancel. It's a simple but effective way to save subscriptions that might otherwise churn.

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You can now upload banner images directly in Flow and Reward journeys — no HTML configuration needed.

Previously, adding banners required manual HTML setup. We've now brought the same drag-and-drop image upload experience from Streaks to Flow and Reward journeys, making it faster and easier to create visually rich subscriber experiences.

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You can now view and sync all your Shopify collections — including Smart collections — right from a new Collections page under Products in Loop admin.

When product mappings in Smart collections update on Shopify but don't reflect across Loop touchpoints like upsells, swaps, and selling plans, you can trigger a sync directly from Loop to bring everything back in line.

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You can now define a complete product journey across multiple orders in a single Flow — no need to build and maintain separate flows for each step in the sequence.

With the new Order journey template, you map out which products ship at each order, set journey-wide conditions to control eligibility, and add actions at each step. When the journey ends, you decide whether to keep the last product going or loop back to the start. Works with both prepaid and pay-as-you-go subscriptions.

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You can now place an order the moment a subscriber adds a limited edition product, eliminating the gap between "added to subscription" and "order billed" that causes overselling.

Pair upsells with a Flow that triggers an Order Now action when a limited product is added. As inventory is consumed in real time through Shopify, the upsell automatically stops showing once stock runs out — no manual intervention needed.

Prepaid subscribers are your most committed customers having already paid upfront for multiple orders. Now you can upsell to them directly in the customer portal, unlocking AOV growth from your highest-LTV cohort.

We've added a new global preference to enable prepaid upsell, along with dedicated profile conditions ("Is prepaid subscription" and "Is not prepaid subscription") so you can target or exclude prepaid customers precisely. All recommendation types, flexible discounting, and full analytics tracking are supported out of the box.