We are excited to launch our new Button group widget template - now available for all our users. With this release, we now offer 2 different widget templates with the other being the default Radio Group template.

This new template provides a column-based layout showing subscription and one-time purchase options in a single row. The compact design allows you to provide a sleek purchase experience making it easier for your customers to decide and subscribe faster.

Key benefits:

• Intuitive button group selection: A sleek, user-friendly layout making the purchase option selection easier and faster.
• Optimized for mobile: All options, pricing, and benefits are neatly displayed in one compact view, enhancing the shopping experience on mobile devices.
• Compatible with multiple plans: If your product offers multiple plans, an additional button/tile will appear for each plan, showing your customers all subscription choices available.

How to implement?

• Go to Acquire > Widgets > Specific widget > Configuration > Widget layout
• Under widget layout, you can choose between Radio group and Button group options.

✨ New Features 

1. Charge for Bottle Deposits with Dynamic Product Quantity - Automatically update bottle deposit charges in subscription orders with dynamic quantity logic in Flows. No more manual adjustments needed when product quantities change. Request access by reaching out to support@loopwork.co.  Learn more

2. Loop’s Fraud Prevention Suite - Set product quantity limits and daily order restrictions within subscriptions to prevent misuse, reduce chargebacks, and safeguard revenue. Learn more

3. Checkout Links for Prepaid and Preset Bundles - Use checkout links to acquire high AOV subscribers on prepaid plans or preset bundles. Learn more

4. Swap Preset Bundles - Customers and admins can now swap preset bundles with another bundle or individual products, enabling seamless subscription management. Learn more

5. Merchant Referral Program - You can now submit referrals using the referral form and earn up to $800 per referral. Learn more

6. Upgrade to Prepaid Subscription from Checkout - One-time buyers can now directly upgrade to prepaid subscriptions from checkout, boosting conversions. 

7. Default Frequency Selection on Product Widget - You can now set a specific frequency as the default selection on the product widget inside selling plans, without altering the display order of frequency options. Learn more

8. Cancel Gift Subscription API - Merchants can now cancel gift subscriptions using the new Cancel Gift Subscription API.

⤴️ Improvements

 1. Enhanced Payment Retry Limit - Retry failed payments up to 15 times improving revenue recovery rates significantly. 

2. Multilingual Support for Loyalty Experience - Global brands can now display loyalty experience texts in customers' local language without third-party apps. 

3. Loyalty Widget Improvements - The loyalty widget will now be hidden for Prepaid subscriptions, along with the option to redeem loyalty points during cancellations. 

4. Payload Details for Integration Events - Merchants can now review the exact payload sent by Loop to connected apps for debugging and clarity on data structure. 

5. Restrict Non-Serviceable Address Updates - Prevent customers from updating addresses to non-serviceable areas, reducing negative NPS and order fulfillment issues. 

6. Bundle Variant Name Support in Notifications & 3P Integrations - Loop notifications and 3P integrations now support displaying bundle variant names for better communication. 

7. Customer Portal Improvements - Key changes to improve customer portal usability, such as highlighting free products, displaying slashed bundle base price and direct access to bundle editing. 

8. Seamless Customer Portal Login Behavior - Subscribers with only one active subscription will be taken directly to the subscription management page via the magic login link. 

9. Dunning & Non-Dunning Split + Country-wise Inventory Forecasts - Track the dunning and non-dunning split along with the total quantity needed to reduce excess inventory costs. Use country-wise forecasts (via filter) to better plan operations. 

10. Reporting Improvements - We have added new data points and filters in various reports: Order number in Processed orders report, Customer tags in Subscribers report, Anchor day in Subscriptions and Upcoming order reports. Along with this address related columns have been streamlined in Subscriptions and Upcoming order reports. 

11. Easily Search for Inactive Products - The alert center now allows searching for inactive products by name or Shopify ID for easier operations. 

12. Checkout Links - Create and Update Flow Improvements - Select multiple order items in one go for seamless link creation, and the UX now displays complete product variant titles instead of just the product title. 

13. Display Dynamic Discounting in Upsell Drawer - Show dynamic discount details in the upsell drawer for better clarity during customer purchases.

New

Earn up to $800 per successful referral

How It Works?

1. Submit a referral - Share contact details through our simple form (takes less than 2 minutes)
2. Verification process - Loop confirms qualification within 7 days
3. Reward payment - Receive your payout within 30 days after your referral attends a demo

Qualification Criteria

Eligible referrals are Shopify brands with subscription offerings

Reward Structure

Your reward is based on the annual subscription revenue of your referral:

• $200 → $0.5M–$1M annual subscription revenue
• $300 → $1M–$2M annual subscription revenue
• $400 → $2M–$5M annual subscription revenue
• $800 → $5M+ annual subscription revenue

Learn more about the Terms & Conditions.

**Need help? **

If you have any questions our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
Subscribers can now seamlessly swap between individual products and preset bundles. It’s subscription management on your terms (and theirs).

Flexible swaps = happier subscribers + higher AOV opportunities

What’s New?

🔁 Swap Bundles with Bundles—or Products

Subscribers can switch from one preset bundle to another, or break it down and choose individual products instead. Total freedom, same subscription.

⬆️ Boost AOV with Product to Bundle Swaps

Customers can now swap their individual products for a higher-value preset bundle — perfect for driving upsell opportunities without any additional setup.

📦 Extensive Management Support for Preset Bundles

Preset bundles now support extensive subscription management actions — swap, skip, pause, resume — just like individual products. No trade-offs, just smooth control.

Need Help?
If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
Good news for beverage brands! Our new Dynamic bottle deposit flow keeps the refundable “Pfand” (container-deposit) line item perfectly in sync with every bottle a subscriber adds or removes - no need for manual edits or disabling product changes by customers.

The flow runs on Subscription created, Products modified, and Recurring order placed triggers and adds the deposit with a dynamic quantity equal to the live bottle count.

Available for limited merchants, to get access contact your success manager!!

🔍 What’s new

• Real-time sync – Deposit SKU quantity updates automatically whenever a subscriber changes bottle quantities.
• Full-journey coverage – Works on new subscriptions, product edits in the portal, and each recurring order.
• Hands-free compliance – Eliminates manual corrections and keeps you aligned with local deposit laws.

⚙️ How to set it up

• Create three flows – one each for Subscription Created, Products Modified, and Recurring Order Placed.
• Action 1 (Remove product) – choose your existing bottle-deposit SKU.
• Action 2 (Add product one-time) – select the same SKU and set Quantity = Dynamic. Select bottled products for which the bottle deposits are to be added.

Dynamic quantity logic – total bottles in the order (subscription items + one-time adds − one-time removals).

This update means worry-free operations in every region that already enforces a deposit-return scheme - including most of Europe, all Australian states and several Pacific islands.

Need help?

If you have any questions our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
We’ve launched Fraud Prevention Rules to help you prevent fraud even before it starts. Now you can set limits on product quantities and the number of orders a customer can place per subscription in a day.

What’s New?

🧱 Set Product Quantity & Daily Order Limits

Limit how many units of a product can be added in a subscription, and how many orders a customer can place per day from a subscription. Prevent bulk-buying abuse before it chips away at your margins.

👀 Full Control Across All Channels

Whether orders come from your customer portal or admin portal, rules apply everywhere. No more loopholes.

💡 Reduce Chargebacks & Unauthorized Reselling

Prevent fraudsters from abusing discounted subscription products and reselling at retail. Protect your brand, your revenue, and your customer experience.

How to Set It Up?

1. Go to Loop admin > Customer portal > Preferences > Fraud prevention (at the end)
2. Enable Maximum orders per day preference to configure a maximum number of orders allowed for a subscription per day.
3. Enable Maximum quantity per item preference to configure a maximum quantity value per item that can be added or updated in a subscription.
4. Setup error messages by going to Loop admin > Settings > Store texts > Error messages

Need Help?

If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
Drive high-value subscribers straight from campaigns, landing pages, or emails with Checkout Links — now fully supported for acquiring subscribers on both Prepaid Plans and Preset Bundles.

What’s New?

💳 Prepaid Plans via Checkout Links

Boost CLTV by acquiring subscribers on prepaid plans directly—no configuration needed at checkout. One click, high commitment.

📦 Preset Bundles via Checkout Links

Start subscribers on higher AOV journeys by linking directly to preset bundles. Perfect for promotions and seasonal campaigns.

📝 Heads-up: No Extra Discount Codes for Bundles

To avoid stacking, discount codes can’t be applied when a bundle is included in the order.

Whether you're pushing prepaid plans or high-value bundles, Checkout Links help you convert faster, with less friction and more control.

Need Help?

If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

  
You can now set your most subscribed frequency as a default on the product widget and bundle builder, without affecting the order in which all frequency options appear. It’s a simple way to guide shoppers toward your most preferred plan, without disrupting choice.

What’s New?

🎯 Control the Default Selection

Want to drive customers toward the most selling frequency plans? Now you can pre-select any frequency as the default — no reordering required.

🧩 Works on Product Widget & Bundle Builder

Whether customers are buying a single product or building a bundle, the right frequency can now be selected by default.

🛠 Easy Setup in Selling Plans

Go to Acquire > Selling Plans, select the plan you want, and choose your default frequency—it’s that easy.

Default frequency = guided shopper behavior = better conversion. Subtle changes, big impact.

Need Help?

If you have questions, our support team is here for you. Reach out at support@loopwork.co or connect with your dedicated success manager today!

New

🚀 New Features

• 🔎 Boost conversions with bundle product filters– Create custom filters for product options, metafields, and tags, helping customers find products faster and thus boosting conversion! Learn more
• 📅 Specific billing days in week – Now choose specific days of the week for billing, giving you more control over when orders are processed. This helps avoid weekend fulfillment challenges and manage customer queries more effectively. Learn more
• 🌍 Set delivery charge offset by country – Customize charge offsets based on shipping country, ideal for managing delivery timelines in different regions Learn more
• ⚠️ New alerts with email notifications – New alerts for webhook failures, integration issues, and domain verification problems, with email notifications for critical alerts. Learn more
• 💳 Silent retries with active hour notifications – Retry failed payments silently, send failure notifications in active hours for better open rates, and skip retries for hard declines for more efficient revenue recovery! Learn more
• 📧 Boost retention with Yotpo Email & SMS integration – Sync customer data for targeted email/SMS campaigns, perfect for re-engaging inactive subscribers.
• 🎯 Personalize upgrade offers – Set conditions like completed orders or geographic location to target customers with personalized upgrade offers and run experiments. Learn more
• 📤 Seamless campaigns with Klaviyo sync – Automatically sync campaign action lists to Klaviyo, making campaign execution effortless.
• 📊 Unlock powerful insights with enhanced Subscribers report – Segment subscribers by subscription status, acquisition date, and more to optimize upsells and re-engagement efforts. Learn more
• 💵 Easily offer country-based pricing with storefront widget support – Seamlessly offer country-specific pricing and discounts through the app block based Loop storefront widget. By selecting supported countries in the selling plan, relevant pricing and purchase frequencies - no custom handling needed. Learn more
• 🔖 Apply discounts to one-time add-ons – Configure discounts for one-time addons directly from the Loop admin - no more manual calculations.
• 🔄 Trigger flows based on custom order attributes – Add custom attributes to first-time orders to trigger targeted workflows, such as gifting to customers acquired via specific channels/ campaigns.

⤴️ Improvements

• 🔀 Set default purchase option for upsells – Choose whether upsells are automatically added as subscriptions or one-time purchases.
• 🎯 Target offers based on subscription value and country – Present tailored upsells and discounts depending on subscription value or geographic location with new conditions.
• 📦 Create preset bundle subscriptions from customer & admin portal – Subscribers and admins can now easily select preset bundles when creating subscriptions.
• ⚙️ Set flow priorities for better automation – Control the execution priority of flows to ensure layered discounts apply in the correct order.
• ✏️ Edit paused or cancelled subscriptions from admin – Support teams can now make key changes to paused/cancelled subscriptions, making it easier to nudge customers to resume/reactivate.
• 🔌 New API endpoint to remove all discounts – Admins can now remove all discounts associated with subscription contracts via a new API endpoint here.
• 🔀 Target specific product variants in upsell campaigns – Run upsell campaigns targeting specific product variants, instead of products.
• 📱 Zipify integration supports app-block widget – Zipify now supports Widget V2 via Shopify app block. For full details, refer to the updated help article.
• 🗑 Keep campaign actions organized with the delete option – Easily delete irrelevant or misconfigured campaigns from the action list.
• 📑 Set priority for Benefits pages – Ensure the most relevant benefits page is shown to subscribers when multiple pages are applicable.
• 📈 Enhanced admin API for subscription tracking – New API improvements help track subscriptions more easily, linking data via Shopify IDs.

For any queries or additional information, please reach out to support at support@loopwork.co or your dedicated success manager!

New

  
Your customers can now build their perfect bundle—faster. Introducing Product Filters for BYOB: a smarter way to help them find exactly what they’re looking for, without the scroll struggle.

What’s New?

Admin Portal - Smarter Filter Controls

You can now create powerful filters based on:

• Product Options (e.g., Size: Small, Medium, Large)
• Product Metafields (e.g., spicelevel, dietarytype – full list in comments)
• Product Tags

For each filter, you can define:

• Selection Behavior: Allow multiple selections or just one
• Display Options: Show all unique values dynamically or show only specific values (e.g., just “Small” and “Medium”)
• Display Order: Decide how filters are ordered on the bundle builder screen

Customer Portal – Effortless Discovery

Filters now work just like they do on any e-commerce site:

• Customers can apply multiple values within a filter (Size: Small OR Medium)
• Filters across categories combine to narrow down results (Size: Small AND Color: Red)

This helps customers quickly find what they want, boosting conversion and reducing friction.

How to Set It Up?

1️⃣ Go to Loop Admin > Bundles > Bundle of choice > Filters > Add Filter

2️⃣ Name your filter (e.g., “Size”)

3️⃣ Choose your data source: Product Option, Metafield, or Tag

4️⃣ Select the specific field (e.g., Size under Product Options)

5️⃣ Define display behavior:
 – Show all available values
 – Show only specific ones (e.g., “Small”, “Medium”)

6️⃣ Control how filters are shown and sorted on the bundle builder

Help customers find the perfect products for their bundle—and watch your conversion rates climb. 🚀

Need help? Reach out at support@loopwork.co or connect with your success manager.

Let me know if you want a visual aid or animated GIF to pair with this release too!