We are excited to introduce A/B experiments for cancellation offers! Brands can now test and optimize their cancellation strategies to determine the most effective offers for retaining subscribers.

Key Features:

• Test Variations: Gift vs. Discount, Discount A vs. Discount B, Gift A vs. Gift B.
• Side-by-side Configuration & Preview: Easily configure and compare offer content for both control (A) and variant (B) groups.
• Audience Split & Random Assignment: Set percentage splits and ensure consistent exposure throughout the experiment.
• Winning Criteria: Define the minimum delta (e.g., 20%) in save rates to declare a winning variant.

Experiment Tracking:

• Track key metrics like save rates, attempts, and trends in Loop Admin > Tools and Apps> Experiments.
• Export raw data to analyze experiment results in detail.

Experiment Completion:

• Auto-completes once set conditions (days or attempts) are met.
• Post-completion, control (A) content will be shown to all eligible subscribers unless a variant is selected.

Start testing your offers today and find the best strategy to keep your subscribers engaged!

Let subscribers add more than one low-priced upsell item while still preventing offer abuse with configurable usage limits on upsell/cross-sell campaigns.

What’s new

• Set how many times a subscriber can use a specific upsell/cross-sell offer, e.g. “Add up to 2 items @ 50% off.”
• Previously, campaigns were effectively limited to 1 discounted upsell item to avoid abuse. Offer limits now strike the right balance between being generous and staying protected.

How to configure offer limits

• Go to Campaigns → open any upsell/cross-sell campaign (works for both new and ongoing campaigns).
• Scroll to the Offer limit section.
• Enter how many times a subscriber can avail the offer and save the campaign.

What happens after the offer limit is reached

• The campaign banner on the customer portal automatically disappears.
• If a subscriber clicks the campaign link after hitting the limit, they’ll see a campaign expiry message.
• You can customize this message under:
  Customer portal → Themes → Customize → Text → Common translations → Campaign expired message.

Brands can now trigger flows directly from the products present in a checkout, without relying on custom order attributes or extra setup.

What’s new

• Added two new flow conditions so you can build checkout experiences that react to what’s actually in the cart.
• No need to pass product details via order attributes anymore – product-based checkout flows are now simpler and self-explanatory.

New conditions available in flows

• Products in checkout order (any of) – run a flow when any of the selected products are present in the checkout.
• Products not in checkout order (any of) – run a flow when certain products are missing from the checkout.
  
  
  

✨ New features

1) Introducing personalized swap profiles: Curate relevant swap alternatives for different subscriber segments showing each customer only what’s truly right for them. Learn more

2) [BFCM special] Limited-time omni-channel campaigns: Run time-bound campaigns across email/SMS and the customer portal. Learn more

• Launch subscriber-exclusive deals on best-selling add-ons (e.g., “Get any add-on at 40% off. Offer ends on 20 Nov.”).
• Create urgency with “order now” campaigns (e.g., “Order now to get 30% off your entire order. Offer ends on 20 Nov.”).
• Schedule start/end times so campaigns go live and stop automatically at midnight or any specific time.

3) Advancements in upsell analytics — Measure what’s added vs. what actually sells. Learn more

• “Actual sold” on Upsell > Added with a global date filter to track realized revenue from items added in a period.
• “Total revenue till date” columns on item-wise, profile-wise, and profile-product tables in Added.
• General profile analytics parity with personalised profiles.
• Quick action performance report (quick action × product: added vs. realized).
• Campaign performance report (campaign × product: added vs. realized).
• Campaigns filter across Added and Sold to specifically track campaign-driven upsell performance.
• New graphs on Sold for trend and channel-wise revenue distribution.

4) Streaks experience upgrade — Power streaks everywhere your subscribers are. Learn more

• Developer updates

  • New Streak API endpoint (per subscription + locale): enrollment status, next order due date, rewards config, rewards banner URL, texts.
  • Streak data now available in the loopProps window object for custom experiences (customer portal > subscription > console).

• Coverage across touchpoints

  • Highly customizable banners and notifications with subscription, customer, and store variables.
  • Streaks data now available to third-party marketing tools to keep subscribers informed.

• Easier management

  • Duplicate an existing streak program to create variants fast.
  • Product/variant IDs now visible in rewards config to ensure gift accuracy.

⤴️ Improvements

• Delay order processing by 5/10/15mins for checkout orders so post-purchase apps (like AfterSell or Rebuy) can finish updates before Loop syncs the checkout order. This ensures accurate subscription creation and more reliable Flow automations. Learn more.
• Product and gift widget mapping is auto-duplicated when duplicating a theme. No manual hustle required for re-mapping widget to (new) duplicated theme templates.
• UI/UX refinements on the “experimentation on cancellation benefits” page for a seamless experience while running experiments.
• Flows can now be triggered only when a specific product is added via upsells.
• Offer explicit gifts in reward journeys (no mystery gifting required). 
• Rewards flow templates made more robust with new targeting conditions.
• Smoother “update shipping” flow in the customer portal. 
• Improved subscription frequency change flow in the customer portal. 
• Hide “manage subscription” on Shopify account pages for B2B customers. 
• Better “gift order instead of skip/partial skip” flow. 
• Show the same selling plan name on subscription list and details pages for consistency. 
• Prevent merging digital subscriptions with physical subscriptions.
• Drag-and-drop disabled in the HTML editor across Loop admin to prevent accidental layout breaks. 

Link to Sep'25 product recap

We’re excited to launch a post-checkout processing buffer for checkout orders. Add a buffer so post-purchase apps (AfterSell, Rebuy, etc.) can finish updates before Loop syncs the order and run flows. This captures the final tags and attributes and ensures accurate subscription creation with reliable automations, eliminating the previous lag that led to inconsistent Flow triggers.

What’s new

• A configurable buffer of 5/ 10/ 15 minutes before Loop processes checkout orders.
• This buffer lets post-purchase actions finish first, so subscription logic and Flow automations run on the final order attributes.

Where to find it
Settings → General → Billing Preferences → Delay order processing for checkout orders

Note: This setting is only available on Pro plan in closed beta phase. Get it enabled on your store by reaching out to your success manager or our support team on support@loopwork.co.

1. Richpanel x Loop integration - Sync Loop subscription data into Richpanel and provide your CX team the right tools to resolve tickets seamlessly. You can also take the following subscription actions directly from Richpanel:

• Cancel a subscription
• Pause a subscription
• Set the next billing date
• Trigger the next shipment

Read more details from here. 

2. Improve upsell conversion using Loyalty points - Show final product price in upsell section with loyalty points discount applied, making discounts visible upfront. Lower product prices result in greater conversion rates. Read more

Make every swap count! With Personalised Swap Profiles, brands can now curate relevant product alternatives for different subscriber segments showing each customer only what’s truly right for them.

No more cluttered swap drawers or irrelevant options - deliver personalized product recommendations that help subscribers find a better fit instead of cancelling.

💡 Why this matters

When subscribers see meaningful alternatives, they’re far more likely to swap instead of cancel. This feature helps brands build personalized retention journeys that feel guided, relevant, and on-brand.

Key highlights

• Personalized experiences: Create multiple swap profiles for different product types or customer tags.
• Smart mapping: Define one-to-many mappings between products or variants.
• Flexible setup: Choose between grouped (product-level) or direct (variant-level) displays.
• Built-in incentives: Add discounts or offers to encourage successful swaps.
• Cancellation integration: Link personalized profiles directly within your cancellation flows.

Where to find it

Loop Admin → Retain → Swap → Create Profile → Personalized Swap Profile

• Personalized swap profiles are only available on the PRO plan.
• General swap profile remains available for all stores.

Ready to Get Started?
Turn cancellations into conversions with curated, contextual product swaps.
Personalized swaps = happier subscribers, lower churn. 💫

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.