Here’s everything we shipped for you in May 2026:

🎯 Acquire & Grow

• Volume Discount (beta) is now live — Increase AOV by rewarding subscribers with tiered discounts based on total quantity or cart value. Get early access
• Digital memberships now support upgrades & downgrades with prorated billing adjustments. Learn more
• Customers can now choose different products when upgrading instead of receiving multiple quantities of the same item. Learn more

🔁 Retention

• Swap treatment and cancellation offers can now be applied to prepaid subscribers as well. Learn more
• Swap profiles now support many-to-many product mappings, simplifying the management and reducing set-up time.  Learn more

🌟 Customer Experience

• New “Payment 3DS challenged” notification — Automatically send customers a payment verification link when authentication is pending. Customers will also see a verification banner inside the customer portal. Learn more
• You can now choose whether the upsell drawer pre-selects:
  • the first variant with a subscription option, or
  • the first available variant regardless of purchase type. Learn more
• Reschedule drawer now automatically pre-selects the customer’s existing delivery time slot. Learn more
• Newly added or swapped products now prioritize the original subscription’s anchor day whenever possible. Learn more

🛠️ Admin & Operations

• Bulk actions now support “Mark for Cancellation” for prepaid subscriptions. Learn more
• You can now choose whether “Cutoff window” apply to the first order, preventing immediate-fulfillment orders from unintentionally entering a scheduled state. Learn more
• Easily duplicate existing configurations across all major Loop modules (except selling plans and campaigns).
• Payment failure reasons have been updated as per Shopify’s updated error codes. We recommend reviewing your payment recovery quick actions and retry decline settings. Learn more

⚙️ Platform Improvements

• Subscription products can now be safely removed or swapped without requiring removal of the applied product discount. Learn more
• Campaigns now run significantly faster and more reliably at scale, with no timeouts for large subscriber bases. Learn more

You can now enable the Payment 3DS challenged notification under Settings > Notifications, sent to subscribers when their bank or card issuer requires payment confirmation as part of 3D Secure (3DS) verification. This lets you recover renewals that would otherwise be treated as standard payment failures.

The email includes a secure Shopify verification link and is sent once daily until the payment is confirmed or ultimately fails. Subscribers also see a banner in the customer portal with a Confirm Payment action, and these subscriptions are marked as Payment Confirmation Pending so it's clear the payment is awaiting authentication rather than facing a card issue.

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We've standardized how payment failure reasons are displayed across Loop, mapping Shopify's payment error codes into a fixed set of around 32 merchant-friendly failure reasons. For example, multiple Shopify authentication error codes now surface as a single, readable reason: "3DS authentication failed."

The updated mapping applies across hard decline reasons, the Payment failed Flow trigger, recover failed payment quick actions, and recover failed payment campaigns. New failure reasons will appear in analytics for billing attempts processed from today, with historical data backfill planned progressively.

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You can now add a trial period to gift subscriptions directly through Flows, giving you more flexibility to support different gifting use cases.

Set up a Flow with a gift subscription trigger, add the "Add trial period" action in the THEN path, and define the number of trial days you want to offer.

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Earlier, if you used immediate fulfillment for checkout orders and the order landed within the cutoff window, it moved to a "scheduled" state, delaying the first delivery.

We've added a new setting, "Apply cutoff window for first-order fulfillment also," which is disabled by default. With this off, the cutoff logic no longer applies to the checkout order, so the first order ships right away.

NOTE: No existing selling plans have been modified automatically. By default, all brands will continue to experience the current behaviour unless this preference is manually updated at the selling plan level.

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When a subscription has an anchor day, subscribers adding or swapping a product in the customer portal now get a selling plan that matches that anchor day automatically.

We've updated the portal to prioritize anchor-matching selling plans whenever a product is added or swapped, so deliveries stay aligned with the subscriber's existing schedule.

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You can now let subscribers choose different products during a quantity + frequency upgrade, instead of receiving multiple units of the same item.

If a customer upgrades to a 3× subscription, they can select up to 3 products from available options, making it possible to offer curated, mix-and-match upgrade experiences that drive higher AOV and keep subscribers engaged

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Previously, swapping, upgrading, or removing a line item with a discount applied would not work. You had to clear the discount manually before the operation could go through.

The system now handles this automatically, so these actions work as expected across the customer portal, Bulk actions, Flows, Admin, and APIs.

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We've improved the performance of campaign execution, making campaigns dramatically faster and more reliable at scale.

If you run a large subscriber base, you can now create and send campaigns without timeouts or failures, including campaigns using Discount Code and Tag filters that previously stalled.

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When a customer reschedules an order in the customer portal, the Zapiet delivery time slot dropdown now pre-selects their existing slot instead of defaulting to the first available option.

This prevents delivery windows from being silently overwritten when customers reschedule without manually re-selecting their preferred slot.

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