We’ve expanded our analytics suite to offer more powerful and actionable insights into your subscriber behavior, cohort trends, and churn patterns. With these updates, you can now go beyond simple metrics to understand the drivers of growth, retention, and cancellations at a deeper level.

🔍 Subscriber Insights: Know Your Subscriber Base Like Never Before

• Track Real Subscriber Growth & Churn
   Visualize subscriber growth by tracking changes in new, paused, resumed, reactivated, canceled, and expired subscribers over time. Go beyond just subscription counts to understand subscriber activity and health at every stage of the journey.
• Monitor Subscriber Acquisition
   Measure non-subscriber to subscriber conversion rates, and track which products, plans, and delivery intervals are contributing most to subscriber growth. This helps you refine your acquisition strategy by identifying top-performing acquisition channels.
• Revenue Insights
   Compare subscriber revenue vs. non-subscriber revenue to measure the long-term value of your subscribers. Track recurring vs. checkout subscriber revenue to identify revenue streams that can be optimized for better retention.
• Read more here

📊 Cohort Analytics: Unlock Retention Patterns and Cohort Behavior

• Track Cohort Retention
  Analyze retention over time for each cohort based on their first order or acquisition date. See exactly when cohorts drop off, whether it's after the 2nd or 3rd order, and tailor your retention strategies accordingly.
• Measure Lifetime Value (LTV)
  Track Average Subscriber LTV and Subscription LTV for cohorts to understand how much revenue different groups of customers are bringing in over time. Identify the cohorts that are generating the most value to optimize your acquisition and retention strategies.
• Assess Acquisition Strategies
  Evaluate which acquisition months, products, or selling plans brought in the most loyal, high-value customers. Use these insights to inform future acquisition efforts and improve long-term subscriber retention.
• Evaluate Plans & Delivery Intervals
  Compare the performance of various selling plans and delivery intervals. Track the MRR and subscriber count for different plans to identify which ones are driving growth and which need adjustment.
• Read more here

❌ Cancellation & Churn Insights: Understand and Act on Subscriber Cancellations

• Churn Overview & Trends
  Get a high-level view of subscriber churn and subscription cancellations, with metrics on churn rate and lost MRR. Monitor 0-day churn, and track upcoming order notification churn to anticipate cancellations before they happen. See churn trends by day, week, and month to evaluate the impact of retention efforts or product changes.
• Order-Wise Cancellations
  Break down churn based on the number of orders placed before cancellation. Identify common drop-off stages such as cancellations after the 1st or 2nd order, and use this data to optimize your lifecycle journeys and plan effective retention interventions.
• Product-Specific Churn Tracking
  Identify which products are contributing most to churned revenue. Track churn trends at the product level to pinpoint the root causes—whether it’s pricing, product fit, or dissatisfaction with the item itself. Drill down to the variant level to identify issues with specific product SKUs.
• Reason-Wise Cancellations
  Understand why subscribers cancel by tracking cancellation reasons such as pricing concerns, product fit, or dissatisfaction. This allows you to optimize your messaging, retention flows, and offers to address the most common reasons for churn.
• Cancellation Flow Effectiveness
  Measure the effectiveness of your save actions at the product level, such as how often your cancellation flows succeed in retaining subscribers. Track save rates and analyze cancellation attempts to optimize your retention strategies.
• Read more here

With this expanded analytics toolset, you can gain a comprehensive view of your subscriber base for tracking growth, acquisition, churn, and product-specific cancellations. Whether you're optimizing acquisition strategies, refining retention flows, or analyzing churn reasons at the product or cohort level, these insights help to make smarter, more data-driven decisions.

By focusing on churn patterns, cohort behaviors, and subscriber acquisition, you’ll be empowered to improve subscriber retention, maximize revenue, and build a healthier, more loyal subscriber base.

Coming Soon: Lifetime Value (LTV) tracking and additional improvements!

Need help?

Reach out to us at support@loopwork.co or via the support beacon in your dashboard.