Stay compliant with evolving automatic renewal laws across the United States with enhanced cancellation flow controls in Loop.

We have upgraded the earlier California-only ARL setting to a broader United States ARL compliance preference.

This update enables brands to align their cancellation flows with U.S. Automatic Renewal Law (ARL) requirements across states where customers must not be forced through multi-step cancellation surveys before completing cancellation.

California and Colorado are selected by default, as ARL requirements in these states are already active. Brands can additionally enable other U.S. states as needed.

Cancellation flow behavior under ARL

When this preference is active:

1. When a customer from an ARL-covered state attempts to cancel:

   • They are shown eligible offers directly.
   • If no offers are configured, the flow falls back to the Benefits page.
   • If no Benefits page is configured, cancellation reasons are displayed.
   • If no retention steps are enabled, the customer is taken directly to the confirmation screen and can cancel instantly.
2. Offers must be explicitly marked as “Available for U.S. customers under Automatic Renewal Law (ARL)” in the offer availability section, along with corresponding offer body text configuration.

Why this matters

• Supports compliance with U.S. ARL regulations.
• Reduces regulatory risk across multiple states.
• Ensures a legally aligned, friction-controlled cancellation experience.
• Maintains retention opportunities without violating ARL requirements.

This update helps brands balance compliance and retention while delivering a transparent cancellation experience to subscribers.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.