✨ New Features

1. Reward journey flow templates - Reward flow template help you easily design, manage, and implement subscriber reward programs, such as adding  discounts or offering mystery rewards at various order milestones, without the trouble of creating multiple flows for different triggers and orders. Learn more.

2. Smart personalized upsell recommendations - Deliver dynamic, tailored upsell suggestions based on your subscribers' preferences and purchase history, effortlessly boosting conversions. Learn more.

3. Upgrade multiple products on checkout - Effortlessly convert multiple one-time products to subscriptions on checkout with a single click, enhancing convenience and boosting conversions. Learn more.

4. Custom treatment actions for better customer retention - Discounts are not the only way to prevent churn. Sometimes the best “treatment” is human guidance, or better education on product usage. With custom treatment actions you can do just, with zero custom development. Learn more.

5. Modern bundle layout - With just one click, switch from the old stacked view to this upgraded layout that enhances both the shopping and subscription experience. Learn more.

⤴️ Improvements

1. Bundle load time has been drastically reduced, from 3-4 seconds to under 1 second, leading to better conversions on storefront.

2. Bundle buying is now smarter on storefront, remembering your selections even if you're accidentally redirected to a different page, eliminating the need to start selection from scratch. 

3. New condition in Flows - Subscription Attributes: Using this, brands can set up conditions of flows based on the subscription attributes keys.

4. Navigation within the app is now easier! Press Command/Ctrl+K to open the quick nav, type what you need (e.g., “subscriptions,” “flows,” “cohorts”), and hit Enter to jump straight to it.

5. Bulk actions are now safer: we default to specific subscriptions selection and specific products (not all) when updating product prices. and prefill your email for alerts, so broad changes happen only when you intend them.

6. Extend or cap prepaid subscriptions without creating new ones - raise max cycles when subscribers want to continue, or set of delivery cycles. Options match deliveries per cycle and can’t go below completed orders, so credits reconcile cleanly and accidental expiries are avoided.

7. Handling Shopify orders with expired/voided payment status: Loop now auto-fails expired or voided Shopify orders, stops retries so unpaid orders aren’t accidentally fulfilled.

⤴️ Reporting and Analytics

1. Acquisition Product Filter in Cohort Analytics - Segment cohorts by the product bought at subscription start to compare retention, revenue, and order patterns—revealing which products, plans and frequencies drive long-term subscriber value. Learn more.

2. Analyze payments by country - Use the new filter and country-wise distribution table in Analytics → Payment → Overview to compare success and failure rates across countries. Learn more.

3. Subscriptions summary report now supports weekly and monthly views, longer ranges beyond 90 days, and faster performance with optimized queries. Learn more.

4. Subscribers report now includes “churned date” and “last cancelled subscription date,” enabling you to filter churned subscribers and run targeted reactivation campaigns. Learn more.

5. We have removed the standalone page for Subscriptions analytics and have clubbed those analytics inside Subscribers analytics page. Motivation was to simplify core metrics reporting in Loop and shift merchant focus from tracking subscription level metrics to customer level trends. Learn more.

Link to Aug'25 product updates

New rate limit system for Admin APIs

We are excited to announce the release of a new rate limit system for Admin APIs, designed to enhance API stability and provide more flexibility for specific operations. The system now includes two distinct rate limit pools:

1. Global pool

   • Limit: 10 requests per second per store
   • Applies to: All endpoints without a specific override
   • Purpose: Ensures overall API stability across all endpoints.

2. Endpoint-specific rate limits

   • Purpose: Provides dedicated capacity for certain operations.
   • Independence: These limits operate separately from the global pool.
   • Benefit: Allows you to make calls to specific endpoints without impacting your global rate limit quota.

This new structure enables a more balanced and efficient API usage, allowing you to build more scalable system without any worry.

For more details please refer to this rate limit documentation. 

We’re thrilled to launch the Modern Bundle Layout, now available to all brands. With just one click, switch from the old stacked view to this upgraded layout that enhances both the shopping and subscription experience. The new layout replaces the legacy design with a more intuitive sectional layout, allowing customers to easily adjust quantities and view subscription savings.

Pain points addressed with new layout:

• Customers were unable to adjust product quantities directly in the selected products section, rather they had to scroll back to the product to update.
• Subscription savings were displayed as plain text without emphasis.
• There was no option to showcase the subscription plan's benefits over one-time purchases.

Key Highlights of the Modern Bundle Layout:

How to Set It Up:

1. Navigate to Bundles > Create/Edit a Bundle > Design (tab) > Layouts.
2. Under "Bundle Layouts", select "Modern (sectional view)".
3. Choose the desired "Widget Layout" and "Frequency Options".

Start offering your customers a more intuitive and engaging subscription experience with the Modern Bundle Layout! 🌟 (BFCM is around the corner ;))

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We are excited to introduce Smart personalized upsell recommendations for a tailored shopping experience that elevates your subscribers journey! No need for brands to manually select upsell products for every customer segment, let our smart recommendations do the work.

What’s new?

Smart upsell profiles dynamically suggest upsell products based on the current subscription items. Here’s how it works:

• Dynamic product suggestions: Products in the subscriber’s current subscription are analyzed, and related items are recommended.
• Smart sorting: When multiple products are in the subscription, related products are sorted by relevance.

• Factors considered:

  • Historical purchase trends: Products frequently bought together are recommended.
  • Description matching: Similar product descriptions trigger relevant recommendations.
  • Collection matching: Products in the same collection are suggested.

Brand control:
Brands can fine-tune what is recommended by using product tag-based rules to ensure only the most relevant upsell products are shown.

How to set it up:

1. Navigate to Grow > Upsells > Personalized upsell profiles > Create profile.
2. Select "Smart recommendations" under Recommendation types.
3. Apply recommendation rules based on product tags to customize recommendations.
4. Configure the rest of the profile and mark it as active.

Start personalizing your upsells today and let your subscribers discover exactly what they need! 🌟 (BFCM is around the corner ;))

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

What’s New? 

When redeeming points, Loyalty points will be deducted from the customer's wallet and a manual discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet.

Pain point in old behaviour:

How it helps:

When redeeming points from the customer portal, the discount code was generated through loyalty apps, allowing the customer to apply it to the subscription contract as a discount coupon. However, this led to several issues as the discount codes generated by loyalty apps were Shopify discount codes with a condition limiting their use to once per customer.

This created problems in case the subscriber removed the discount code before the order was processed, and post that, the discount code became ineligible. This negatively impacted the customer experience for the brand as customers used to reach out to brand to re-add the loyalty points.

New behaviour:

• When redeeming points, Loyalty points will be deducted from the customer's wallet, and a manual discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet, significantly improving the merchant experience.
• Merchants also have the option to add a discount title that will be visible to customers. This title can be configured by going to Loop > Integrations > 'specific Loyalty app' > Setup Instructions > Configurations.
  
  
  
  
  
• By default, for existing merchants, the title is set to LOYALTY_DISCOUNT.
• For new merchants enabling loyalty app integration, they will have to add the discount code title to enable the integration.
• This particular improvement will allow us to deeply integrate loyalty apps into our platform, such as the upsell section, campaign actions, flows, cancellation offers, etc.

Please note: This feature is available for the following integrations: Yotpo, Influence, Rivo, Okendo, RiseAi, and Bubblehouse. 

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

1. Openborder <> Loop integration - This integration allows you to sell internationally by simplifying international shipping for recurring orders. When you integrate OpenBorder, Loop fetches accurate shipping rates, including taxes and duties, for the regions selected by the merchant. This ensures that each order is priced correctly, providing a smooth, transparent international shipping experience. Read more

2. Loyalty integration - When redeeming points, Loyalty points will be deducted from the customer's wallet and a discount code will be applied via Loop. If the customer removes the discount code, the loyalty points will be re-added to the wallet. Following loyalty apps have been officially moved to the new logic - Yotpo, Influence, Rivo, Okendo, RiseAi, Bubblehouse. Read more

3. Support for following variable - {{Loyalty_points}} and {{unused_discount_coupons}} have been added for Friendbuy loyalty integration inside Loop notifications and cancellation flows. You can proactively inform your customers about the loyalty information. 

With Custom Treatment Actions, brands can now retain subscribers by offering personalized experiences during cancellation flows. Whether it’s booking a call, accessing educational content, or receiving personalised support, this new functionality allows for greater flexibility and better customer engagement.

Why This Matters
Not every subscriber retention effort needs to be a discount or a pause. With custom actions, brands can engage customers through human interaction, personalized content, or valuable education. This is a powerful tool for customer retention without affecting the subscription schedule or revenue realization.

How to Set It Up

1. Go to Retain > Cancellation Flows > Reasons in Loop Admin.
2. Click "+ Add Custom Action".
3. Add a clear label (e.g., "Book a call with a us") and paste any URL (Calendly, HubSpot Meetings, or custom landing pages).
4. Prioritise the action per reason to ensure relevance for the subscriber’s situation.
5. Custom actions can be reused across multiple reasons, eliminating duplication.

Reporting & Analytics

• All custom actions are tracked as saves in cancellation analytics.
• Custom actions will appear in the "Treatment opted" column of the cancellation report.
• Analyze the effectiveness of each custom action through the Saves tab in the Cancellation Analytics dashboard.

What’s the Benefit?
With the new Custom Treatment Actions, brands no longer need to rely on one-off theme customizations. All actions are directly manageable in Loop's admin panel, fully integrated with cancellation flows and analytics, making the process more streamlined and data-driven.

Ready to Engage Your Subscribers Like Never Before?
Start using Custom Treatment Actions today and retain more subscribers by offering them exactly what they need!

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

• OpenBorder x Loop integration allows you to sell internationally by simplifying international shipping for recurring orders. When you integrate OpenBorder, Loop fetches accurate shipping rates, including taxes and duties, for the regions selected by you. This ensures that each order is priced correctly, providing a smooth, transparent international shipping experience.
• The shipping price are updates based on the auto-updates shipping price settings configured by you, ensuring that rates are always current.
• OpenBorder’s functionality only applies to the eligible countries selected by you during the integration, further streamlining the process. For countries outside the selected list, shipping rates are fetched directly from Shopify.

We’re excited to introduce the Upgrade multiple products to subscription in one click at Checkout feature. This new functionality streamlines the upgrade process, allowing customers to easily convert multiple one-time products to subscription in a single click. With mobile-friendly banners and customizable offer images, you can drive higher conversions and effectively engage customers

What’s New?

• Mobile friendly: Checkout banners ensure quick discovery of the upgrade to subscription option on checkout for mobile users.
• Seamless upgrade experience: Customers can upgrade multiple products to a subscription in a single click, driving higher conversion.
• Engaging subscription offer banners: Upload checkout upgrade banner images for better callout of incentives to convert one-time customers into subscribers. Also, helps overcome Shopify's limitation of allowing HTML-enabled content on checkout

• When only one item is eligible for upgrade to a subscription.
  • Fetch the highest priority selling plan group available on checkout for the product.
  • By default, the default frequency will be selected on the banner.
  • On click, the product will be upgraded to the selected frequency.
    
    
• When multiple items are eligible for upgrade to a subscription.
  • Fetch the highest priority selling plan group available on checkout for each product.
  • Identify and list only the common frequencies available for all the products on the checkout upgrade banner.
  • By default, the fastest frequency will be selected.

• Ensure at least one selling plan is available on Checkout. Manage selling plan availability by visiting Acquire > Selling plans > Specific selling plan > Availability.
• Go to Acquire > Checkout upgrades > Widget >  Upgrade banner text. Configure the text and upload the banner image (if required).
• Toggle the checkout upgrade widget to active on Acquire > Checkout upgrades > Widget.
• Visit Shopify admin > Sales channel > Online store > Theme of choice > Checkout and customer accounts > Main (section).
  • Add "Upgrade banner" app block from Loop subscription at the top.
• Refer to the help article on the Checkout upgrades for more setup details.

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.

We’ve made it easier to track churned subscribers and engage them with reactivation campaigns. Here’s what’s new in the Subscribers report:

🗓️ Churned Date
You can now see the churned date, which is the date when a subscriber canceled their last active subscription. A filter is available for easy tracking.

⏳ Last Cancelled Subscription Date
This new column shows the date of the last cancellation on a subscriber’s account. It will match the churned date if that was their most recent active subscription.

Where to Find It: Analytics → Reports → Subscribers

Need help?

We’re happy to help you. Reach out to support@loopwork.co or get in touch with your success manager.