We have added new match conditions (All, Contains, Equals) to the Remove discount action in Flows, giving brands precise control over which discount codes are removed.
This helps avoid conflicts from volume or product-level discounts, ensuring remove and swap workflows run smoothly.

What’s new

• Three new match conditions are now available in the Remove discount action:
  • All: Removes any discount code, regardless of what’s applied.
  • Contains: Removes discounts where the code includes the entered text (e.g., BFCM removes BFCM10, VIP-BFCM, BFCM_2025).
  • Equals: Removes only an exact code match (e.g., WELCOME10 removes only WELCOME10, not WELCOME10-NEW).

Why this matters
Brands using Kaching bundles with volume discounting often apply product-level discounts that can conflict with product removal or swap steps. This enhancement lets brands remove discounts first, then run remove/swap actions smoothly, without discount-related blockers.

We’ve shipped a set of improvements across Analytics and Reporting to make date selection faster, insights clearer, and reporting more actionable especially for cancellation, payments, and inventory forecasting.

What’s new

• Date picker upgrades
  Manual date entry for start and end dates (type directly into inputs).
  Standardized date format and behavior across all analytics and reporting surfaces.
  New quarter ranges in the dropdown: Quarter to date and Last quarter.
• Cancellation analytics clarity
  Multiple benefits + offers support in Saves trends: track and compare multiple benefits (Benefit page saves) and multiple offers (Offer saves) with day/week/month views.
  Clearer reason attribution in cancellation trend: hover now shows each reason’s contribution within the bar (Cancellation Analytics > Overview).
  Updated hover text for Channel-wise cancellations pie chart for better clarity, with new keys: Cancelled Subscriptions and Cancelled MRR.
• Inventory Forecast filters
  New Province and City filters in Inventory Forecast for more precise demand forecasting by location.
• Reporting enhancements
  New filter in Subscriptions Report: Last Payment Attempted At.
  Subscriber Summary Report now includes new columns: Resumed Subscribers, Reactivated Subscribers, Paused Subscribers, Churned Subscribers, Expired Subscribers.
• Payment analytics update
  Payment Source Distribution now includes Attempt Contribution, showing the contribution of each payment source attempt (Payment Analytics > Overview).

We’ve significantly improved swap campaigns to make swap experiences more flexible for brands and clearer for subscribers while bringing swap in line with the standard campaigns framework across templates.

What’s new

• Many-to-many swap mapping: map multiple existing products to multiple “new products to swap with,” giving subscribers more choice and improving acceptance rates.
• Variant-level control: enable variant selection so swaps can be configured at the variant level (not just product level).
• Priority and mapping edits: edit priority order and update mappings directly while building the campaign, making iteration faster.
• Revamped swap drawer: a redesigned, clearer swap experience that highlights the current product, recommended swap option, and other available swap options to reduce confusion.
• Broader targeting: apply Swap to all subscriptions (not only active subscriptions) for more proactive swap strategies.
• Standard campaigns capabilities: Swap now supports the same baseline structure as other campaign templates, including channel selection and limited-time availability.

We’ve added segments to the recover failed payments quick action, so brands can tailor incentives and messaging based on how critical the payment situation is for each subscriber.

What’s new

• Create multiple segments within a single quick action, each with its own incentive and copy.
• Build segments using conditions like available retry count and payment failure reasons / failure codes.
• Segments are evaluated by priority order (the highest priority match applies).
• Quick action links are now dynamic — when a subscriber lands in the customer portal, Loop evaluates the latest configuration and the subscription’s current payment state to apply the right segment and incentive.
  
  

• Segment 1: available retry count ≤ 1
• Segment 2: available retry count between 2 and (max retries − 1)
• Segment 3: available retry count = max retry count

Brands can edit these defaults, add more segments, and refine conditions over time to improve recovery rates without over-discounting.

Custom cancellation reasons are now available for admin-led cancellations. Brands can capture a free-form reason when cancelling subscriptions from the subscription admin page or via bulk actions without needing to first create a predefined cancellation reason or map it to any customer portal cancellation setup.

What’s new

• Subscription admin page: admins can select “Enter any other reason” and type a custom reason directly in the cancellation modal.
• Bulk actions: admins can enter a custom cancellation reason while setting up a bulk cancellation action.

Why this matters

• Capture the real context behind admin-triggered cancellations (inventory issues, compliance, support-driven requests, exceptional cases).
• Removes dependency on customer portal cancellation configuration for admin cancellations.

Reporting impact

• The custom reason is stored against the cancellation and reflected in reports and analytics, keeping cancellation insights complete even when cancellations are performed by admins.

We’ve introduced analytics view that shows when customers convert into subscribers across their store order journey, and how that acquisition rate trends over time by order number so brands can pinpoint the highest-impact moment to drive subscription adoption.

What’s new

• Order-number acquisition view (distribution + rate in one place): each row represents an order number (Order #1, #2, #3…)

  • Acquired subscribers: customers who started a subscription on that order number
  • Non-subscribed customers: total customers who placed an order on that order number
  • Acquisition rate: (Acquired subscribers ÷ Non-subscribed customers) × 100
• Order-wise acquisition rate trend: select an order number (e.g., Order #1) and a time granularity (e.g., Daily) to track how acquisition rate moves over time, making it easy to spot lifts or drops tied to changes in checkout, widget placement, offers, pricing, or campaigns.

Why it matters

• Optimize the highest-leverage step in the journey: if Order #1 has both high volume and a strong rate, double down on first-order subscription conversion. If Order #2/#3 performs better, lean into post-purchase flows.
• Validate experiments and campaigns faster: use the trend chart to measure whether acquisition rate improves after launching new offers, updating the widget, changing incentives, or running targeted campaigns.

We’ve introduced Swap as a new action type in Quick event actions, built to help brands automate SKU swaps and reduce cancellations with personalised “one-click switch” experiences without changing the subscription cadence.

Why it matters

• Trigger swap links via tools like Klaviyo to move subscribers from one subscribed SKU to another (flavour/size/variant), instead of cancelling or pausing.
• Use it as a retention lever for cases like out-of-stock, discontinued SKUs, or “recommended alternative” nudges.

How it works 

• Map one or more Swap profiles to the action.
• Loop automatically uses the highest priority eligible profile to generate the link and CTA copy.
• Subscribers land in the customer portal with a guided swap experience.

Tracking

• Clicks and completions are tracked under Quick action analytics.
• Actions also appear in Activity logs under Quick actions.

1. Gladly <> Loop integration 

• Agents can easily view subscription details on the Gladly ticketing UI and access Subscription detail page via a single click. 
• This allows Customer experience team to take subscription actions directly without any friction.
• Plan availability:  Enterprise plan

For more details, refer to the step-by-step integration guide from here.

2. Re:amaze <> Loop integration

• Customer experience team can easily view subscription details on the ReAmaze ticketing UI and access subscription detail page with a single click.
• This allows Customer experience team to take subscription actions directly without any friction.
• Plan availability : Enterprise

For more details, refer to the step-by-step integration guide from here.

3. Klaviyo order events improvement : 
2 new keys - $billing_interval_count and $delivery_interval_count has been added in all order entity events. Use these keys to create email flows based on subscription frequency.

4. 3rd-party marketing integrations
The payment method object is now available in the subscription and order entity in the 3rd party Email/SMS marketing integration payloads. Using this object you can notify customers which payment method was used or will be used to charge for a specific order.

✨ New features

1) A/B experiments on cancellation offers: A/B test cancellation offers to uncover which offers save the most. Test between different combinations - gift vs discount, discount A vs discount B, gift A vs gift B. Learn more

2) Prevent discount abuse on upsell campaigns: Protect margins by preventing discount abuse during high-promotion periods while still increasing AOV. Run campaigns like "Add up to 2 item @ 50% off". Learn more

3) [BFCM special] Mystery reward campaign: Surprise high-risk subscribers with personalized Mystery rewards to proactively  prevent negative actions on subscription. Learn more.

4) Run Flow automations based on product in checkout order: You can now trigger subscription journeys based on the products purchased at checkout. Run product-specific rewards or onboarding experiences the moment a purchase is made. Learn more.

⤴️ Improvements

• Quick actions now follow a clearer, use-case-driven setup with better guidance and visibility. It’s now easier to configure, review what’s active, and avoid setup errors.
• Users and Permissions module now supports creating new users in Loop who have not yet logged in.
• Purchase options now stay selected on switching variants with app block based widget. Previously, it used to reset to default purchase option on variant switch.
• When a subscription eligible for a Order now campaign offer, clicks on "Order now" button in Next order section, Loop will auto-apply the offer from latest Order now campaign created for the subscriber. Previously, Order now campaign offer were only applied when a subscriber placed an order after clicking on campaign banner.
• Charge order bulk action now supports preponing anchor orders
• Autosplit admin bulk actions to make them more efficient by prioritizing active subscriptions first and queueing actions for inactive subscriptions next.
• Seamless admin navigation for Selling plans, Campaigns and Bundles page with new search and filter functionality.
• Customer portal theme-level improvements are now live.
  • Add custom sections exactly where you need them with an intuitive add custom section flow on hover.
  • Preventing duplicate custom section names ensuring each custom section is uniquely identifiable and prevent conflicts in custom implementation.
  • Manually control the banner priority independently in the customer portal. Previously all the banners - Card expiry/Billing failed, Upgrade banner, Streak/flows appeared as a single entity called “Banners” and priority amongst them was pre-decided by Loop.

• Easily power custom Streaks experience with following developer updates:

  • On headless customer portal- Leverage new Streak API endpoint to fetch Streak details for a given subscription ID in a specific locale.
  • On Loop’s customer portal - Leverage data from streak object in loopProps window variable to curate customised experience for subscribers enrolled in Streak program

• Streaks information is now available across all major customer touchpoints

  • Banner and notifications: Streaks banner and notification texts are way more customisable with support for subscription, customer and store based dynamic variables.
  • 3rd party marketing integrations: Streaks information now available in 3rd party marketing integrations. Keep the subscribers updated with upcoming Streak rewards, next order due date and other relevant information for a seamless experience.

• Streaks management made easy

  • Quickly create multiple Streak programs by simply duplicating the original program and making the required changes.
  • Product/variant IDs are now available on Streaks reward configuration to help brands get sure around the gifts being offered.

We are excited to introduce A/B experiments for cancellation offers! Brands can now test and optimize their cancellation strategies to determine the most effective offers for retaining subscribers.

Key Features:

• Test Variations: Gift vs. Discount, Discount A vs. Discount B, Gift A vs. Gift B.
• Side-by-side Configuration & Preview: Easily configure and compare offer content for both control (A) and variant (B) groups.
• Audience Split & Random Assignment: Set percentage splits and ensure consistent exposure throughout the experiment.
• Winning Criteria: Define the minimum delta (e.g., 20%) in save rates to declare a winning variant.

Experiment Tracking:

• Track key metrics like save rates, attempts, and trends in Loop Admin > Tools and Apps> Experiments.
• Export raw data to analyze experiment results in detail.

Experiment Completion:

• Auto-completes once set conditions (days or attempts) are met.
• Post-completion, control (A) content will be shown to all eligible subscribers unless a variant is selected.

Start testing your offers today and find the best strategy to keep your subscribers engaged!