Until now, brands could only add preset bundles to subscriptions through Flows. This limited brands that wanted to acquire subscribers using a low-commitment trial product and then transition them into a Build Your Own Bundle (BYOB) experience for recurring orders.

What’s new

Brands can now add BYOB bundles via Loop Flows as either a one-time product or a subscription.

This enables a powerful acquisition strategy:

• Start with a trial product to reduce the entry barrier for new customers.
• After the trial, automatically transition the subscriber to a BYOB bundle for future recurring orders.
• Increase AOV and long-term subscription value once the customer is engaged.

When the flow is triggered, the configured BYOB bundle is automatically added to the subscription.

How to configure

• In the Flows action, select whether to add the bundle as a one-time product or as a subscription. A list of available bundles, including BYOB bundles, will be visible for selection.
• Choose the BYOB bundle you want to add, configure the products, variants, and quantity, then click "Add Product."
• Discounts on the bundle will be based on the discounts configured within the bundle.
• Only the bundle product limit is considered in this action configuration; category limits will not be applied.