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A/B experiments for Personalized upsell profiles
You can now run A/B experiments on a Personalized upsell profile to find out which setup drives the most add-ons from recurring orders. Test the recommendation type, "See more" behavior, recommended items with their discounts, or the customer portal upsell banner, and compare Control (A) against Variant (B) on live subscribers.
Instead of guessing which discount, product mix or banner works best, you can pick a winner on actual upsell performance. Experiments appear in the same experiments listing, creation flow and results page you already use for Reward journeys and Cancellation flows.