2 weeks ago
Klaviyo $value property update in all Loop events
We've improved how revenue is attributed in your Klaviyo dashboards. Klaviyo sums the $value property across all events tied to a conversion metric, so non-transactional events that carried this property could add to your attributed revenue.
The $value property now only passes on transactional events: loop_gift_subscription_completed, loop_gift_subscription_created, loop_order_processed, and loop_subscription_started. All other Loop events no longer carry it, so your Klaviyo revenue reflects actual transactions.