Cancellation Flows V2 — Personalized save experiences for every customer segment

Take cancellation flows beyond one-size-fits-all experiences. With segment-based targeting, you can now personalize the benefits, treatments, and offers shown throughout the cancellation journey.

What’s possible?

• Build targeted save strategies based on customer behaviour and value. For example:
  • Offer stronger discounts to loyal customers based on revenue, order history, and loyalty points.
  • Show Order now and get 40% off offer to dormant customers who haven’t placed an order in the last 60 days.
  • Protect margins with less value or no offer for customers with multiple active subscriptions.
  • Prompt customers in dunning to update payment and get discount as part of the cancellation flow.
    
    
• Reuse benefits, cancellation reasons, and offers across multiple profiles to launch experiences faster.
  
  
• Track save rates by profile and measure the revenue generated after a successful save.

Enroll for beta access

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Customer portal improvements:

• Smarter product search in the customer portal for upsell and swap recommendations. Learn more
• Prevent customers from stacking incompatible Shopify discount code on subscriptions. Learn more

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Campaign and quick action improvements:

• Run targeted campaigns for subscribers from different demographics (specific countries and/or provinces). Learn more
• Add Backup Payment Method campaign to reduce failed renewals and involuntary churn. Learn more
• Edit BYOB quick action to send bundle subscribers straight to bundle editing. Learn more
• Revive expired subscriptions action without needing to send customers through checkout again. Learn more

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Quality of life improvements:

• Live preview and side-by-side customizer for upsell and upgrade recommendation profiles.
• Filter products by status, availability, and product type in every product selector across Loop admin, Learn more
• Grow page redesigned for better discoverability of Loop’s feature for subscriber growth.

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APIs changelog:

• Instant winback offers now supported in Loop APIs for headless customer portal. Learn more
• Prepaid Credit Management via APIs: New endpoint to adjust prepaid credits, plus prepaid details added to subscription APIs. Learn more
• Webhook secret keys can now be generated directly from admin portal. Learn more
• Dunning status availability in Order and subscription webhooks to easily identify dunning orders and subscription. Learn more 

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Upcoming releases:

• Native Post-purchase offers - Run cross-sells, subscription upsells and upgrades without needing a separate app.
• New customer portal theme -  A modern portal combining best customer experience with Loop’s industry leading retention features.
• Subscription-ready Volume discounts on storefront directly with Loop without requiring any messy flows to remove gifts afterwards.