Features:

• Multi-option Mystery Rewards to let customers pick a reward of their choice. Learn more
• Loop MCP v1 is live — Connect Claude or ChatGPT directly to your Loop data to get answers across all major analytics and create your own custom dashboards. Learn more
• Customer Portal Builder v2 — Now preview and test edits with real customer data before publishing. Learn more
• Payment Recovery v2 — Build failure-based recovery strategies with configurable retries, emails and discounts. Get early access
• New API Version & 5x Rate Limits — All Loop APIs are now available on v2026.04 with cursor-based pagination and 5x higher rate limits, increasing from 10 to 50 requests/second per store. Learn more

More personalization:

• Flows now have a new trigger, “subscription status changed,” new targeting conditions (attribute absent, upsell not added, retention offer not applied), a “View logs” action, and dynamic variables in Reward Journey banners. Learn more
• New Streaks conditions let you include/exclude specific bundles or target customers based on country/province presence. Learn more
• Show different upgrade offers for recently acquired vs. long-term customers. Learn more
• Target down to the province/state level (not just country) across major Loop modules. Learn more

Improvements:

• You can now show retention offers even if a customer skips the cancellation survey. Learn more
• Loop shipping profiles now support multi-currency rates. Learn more
• SKU-only upgrade offers (no frequency change) now work on contracts with multiple subscription lines, where they were previously blocked entirely. Learn more
• Preset bundles now support Shopify Markets pricing. (Available on request at the moment.)
• Experiments now show which Loop module they run on, full configuration for both winning and losing variants, and start/end date tracking. Learn more
• Updated Anchor API to let you update a subscription’s billing anchor (weekly/monthly/yearly). Learn more
• Updated Transactions API to let you edit an existing bundle transaction (products, quantity, discount, box size, plan) using the same transaction ID instead of recreating it. (Available on request at the moment.) Learn more