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Monthly Recaps
2 days ago

What’s New on Loop - June, 26 Updates

Here’s everything we shipped for you in June 2026:


🎯 Acquire & Grow

  • A/B Experiments on Reward journey - Increase retention by testing different offers across subscription order milestones. Learn more
  • BYOB (Bundle Builder) links now support pre-applied filters, letting shoppers land directly on a filtered view. Learn more



🔁 Retention

  • Instant win-back offers -  Boost retention by giving subscribers a limited-time offer to reactivate immediately after cancel. Learn more
  • Win-back campaigns now support product swaps, allowing customers to choose product they want when reactivating. Learn more
  • Prepaid subscriptions are now supported in Quick Actions (upgrade and swap-based actions still excluded). Learn more
  • Flow improvements: 
    • Send test email during flow configuration when "Send email to customers" is enabled.
    • Trigger flows based on any discount code present with the new "Any discount code present" IF condition.
    • Remove all products from a collection using Flows with the new "Remove all products from a collection (one-time)" THEN action. Learn more
  • Resume & win-back campaigns now support banners on the customer portal, making offers more visible than relying on links alone. Learn more
  • New action to Remove anchor day via Flows to clear a subscription's billing anchor after the first order, so customers can reschedule freely afterward. Learn more
  • Cancellation Flows:
    • Warning banner shown when a treatment is enabled but its global preference is disabled. Learn more
    • New "products not in subscription" condition for cancellation offers. Learn more


🌟 Customer Experience

  • Shopify powered login - Offer customers to easily access Loop portal using their Shop password-less login directly. Learn more
  • Multilingual notifications - Send emails in your customers’ preferred language with one-click translation. Learn more
  • Mystery reward customisations are now available, letting you customize colors, text, and even upload your own animation. Learn more


🛠️ Admin & Operations

  • New Forecast dashboard - Get a more accurate view of your expected subscription revenue, factoring in recent acquisition trends, subscriber churn, payment failures, and order reschedules. Head to Analytics > Forecast to check it out.
  • Zapier integration - Connect Loop with thousands of apps through Zapier to automate subscription workflows. Learn more
  • Sync campaign action link to Klaviyo option is now selected by default when creating a campaign, avoiding the need to generate and upload a manual file to Klaviyo
  • Select multiple payment failure codes in a single trigger conditions in Quick Actions, Flows, and Campaigns. Learn more


⚙️ Platform Improvements

  • Subscriptions Report is now significantly faster -  report loads 35x faster and exports are 80x faster.
  • New loyalty events and properties for Klaviyo, Attentive, and other marketing integrations (points/credits earned, expiring points, expiring coupons). Learn more
  • Edit Charge Offset API endpoint release - Now retrieve and update a subscription's charge offset via the Admin API. Learn more
  • Read order status by Loop order ID API endpoint release - Retrieve the current status of an order without relying on webhooks or additional order lookups. Learn more