Major releases

• Nova theme is live now -  A modern, refreshed customer portal experience with Loop’s powerful retention features built in. Learn more
• Post purchase offers to run cross-sells, subscription upsells, and upgrades without needing a separate app. Learn more
• Storefront volume discounts now available on Loop to offer higher purchase discounts natively. Learn more
• A/B testing for Upsells - Experiment with upsell profiles to find what drives more conversion and higher AOV. Learn more

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Cancellation flow improvements

• Treatments with offers - Combine actions like skip, delay, order now, or update payment method with retention offers. Learn more
• Grouped reasons - Get more granular understanding on cancellation behaviour without trading off the user-experience. Learn more
• Free shipping offers - Reduce cancellations by offering free shipping as a retention incentive. Learn more
• Gift instead of cancel - Let subscribers gift their next order as a retention treatment. Learn more
• New York Click-to-Cancel support - Allow New York based subscribers to skip cancellation reason survey. Learn more

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Admin improvements

• Active MRR trends to track whether your Active MRR is growing, stable, or declining in Subscriber analytics. Learn more
• Bulk frequency changes - Update subscription frequencies in bulk, with control over discounts and next order dates. Learn more
• Swap and change frequency action in Flows - Auto upgrade/downgrade subscribers on different SKUs along with frequency change.  Learn more

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Platform Improvements

• Merge orders to automatically combine eligible same-day orders across subscriptions into one single charge. Learn more
• Custom upgrades API - Apply custom subscription line upgrades through APIs without needing Loop upgrade profile. Learn more
• Webshipper integration to let subscribers update their pickup point in Loop customer portal when editing shipping address. Learn more

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Upcoming releases

• Loop segments - Build reusable subscriber segments using data from Loop, Klaviyo, and Shopify to power more targeted experiences.
• Landing pages for Quick Actions & Campaigns — Create dedicated offer pages using reusable templates to drive more conversions.
• Loop storefront cart - Upsell/ cross-sell, upgrade and increase checkout order value with native Loop cart drawer.