2 days ago
What’s New on Loop - May, 26 Updates
Here’s everything we shipped for you in May 2026:
🎯 Acquire & Grow
- Volume Discount is now live (Beta): Boost AOV by rewarding subscribers with tiered discounts that unlock automatically based on order quantity, directly in their portal. Reach out to your success manager for early access.
- Subscribers on tiered membership plans can now upgrade mid-cycle with an immediate prorated charge for the remaining billing period, removing the need to cancel and resubscribe. Learn more
- Quantity + frequency upgrade profiles now support product choice, letting subscribers pick different products during an upgrade instead of automatically receiving multiple units of the same product. Learn more
- Trial days can now be added to gift subscriptions through Flows, giving you more flexibility to support different gifting use cases. Learn more
🔁 Retention
- Swap actions and cancellation offers in cancellation flows now work for prepaid subscriptions too, giving you the same save strategies across all subscription types. Learn more
- Swap profiles now support many-to-many product mapping, so you can map multiple products or variants to multiple swap targets. Learn more
🛠️ Admin & Operations
- The sidebar navigation in Loop Admin has been reorganized, with Bundles moving under Acquire and Gift Subscriptions under Subscriptions, to declutter the panel and make way for upcoming features.
- Bulk actions now offer two options when cancelling prepaid subscriptions, cancel immediately or mark for cancellation, giving you better control and preventing accidental immediate cancellations. Learn more
- Subscription line items with discounts applied can now be seamlessly swapped, upgraded, or removed without the need to manually remove the discount. Learn more
- Anchor day improvements: A new setting lets you control whether the cutoff window applies to first-order fulfillment at checkout, so immediate-fulfillment orders are no longer held in a scheduled state unintentionally. Learn more
- Flows, Streaks, Upsell, Upgrade, and Swap configurations can now be duplicated and managed directly from their respective list pages via the actions menu, so you can copy an existing configuration instead of building a similar one from scratch.
- Payment failure reasons are now standardized into 32 merchant-friendly labels across hard declines, Flows, quick actions, and campaigns, replacing fragmented gateway error codes with consistent, actionable descriptions. Learn more
🌟 Customer Experience
- Okendo loyalty point redemption in the customer portal is now restricted to users with an active Okendo account, keeping you aligned with loyalty programme consent regulations. Learn more
- Set Default Variant in Upsell Drawer: You can now control which upsell product variant is selected by default when a customer opens the upsell product drawer. Choose between pre-selecting the first variant with a subscription purchase option or the first variant with any available purchase option. Learn more
- Zapiet delivery time slot in the reschedule drawer now pre-selects the customer's existing slot instead of defaulting to the first available option, preventing silent overwrites of preferred delivery windows. Learn more
- Anchor-matching selling plans are now prioritized when a product is added or swapped, so the new product follows the same anchor day as the original subscription. Learn more
- Subscribers whose renewals require 3DS bank authentication now receive an automated email with a verification link and see a confirmation banner in the customer portal, reducing payment failures caused by incomplete authentication.
⚙️ Platform Improvements
- Campaigns now run significantly faster and more reliably at scale, with no timeouts for large subscriber bases. Learn more