Here’s everything we shipped for you in May 2026:

🎯 Acquire & Grow

• Volume Discount (beta) is now live — Increase AOV by rewarding subscribers with tiered discounts based on total quantity or cart value. Only available for Pro plan users. Get early access
• Digital memberships now support upgrades & downgrades with prorated billing adjustments. Learn more
• Customers can now choose different products when upgrading instead of receiving multiple quantities of the same item. Learn more

🔁 Retention

• Swap treatment and cancellation offers can now be applied to prepaid subscribers as well. Learn more
• Swap profiles now support many-to-many product mappings, simplifying the management and reducing set-up time.  Learn more

🌟 Customer Experience

• New “Payment 3DS challenged” notification — Automatically send customers a payment verification link when authentication is pending. Customers will also see a verification banner inside the customer portal. Learn more
• You can now choose whether the upsell drawer pre-selects:
  • the first variant with a subscription option, or
  • the first available variant regardless of purchase type. Learn more
• Reschedule drawer now automatically pre-selects the customer’s existing delivery time slot. Learn more
• Newly added or swapped products now prioritize the original subscription’s anchor day whenever possible. Learn more

🛠️ Admin & Operations

• Bulk actions now support “Mark for Cancellation” for prepaid subscriptions. Learn more
• You can now choose whether “Cutoff window” apply to the first order, preventing immediate-fulfillment orders from unintentionally entering a scheduled state. Learn more
• Easily duplicate existing configurations across all major Loop modules (except selling plans and campaigns).
• Payment failure reasons have been updated as per Shopify’s updated error codes. We recommend reviewing your payment recovery quick actions and retry decline settings. Learn more

⚙️ Platform Improvements

• Subscription products can now be safely removed or swapped without requiring removal of the applied product discount. Learn more
• Campaigns now run significantly faster and more reliably at scale, with no timeouts for large subscriber bases. Learn more